Baby transport Audience in United States
Baby transport has an estimated audience of 4,784,981 people in United States. 79.8% are female, 20.2% are male, average age 35.5. Top brand affinities: Babywearing, Diaper bag, Baby food, Infant clothing, Cloth diaper.
Top brand affinities include Babywearing, Diaper bag, Baby food, with strongest over-indexing on Babywearing (20.34× the country average). Demographically, the Baby transport audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
Category: Kids & Family · Type: Topic
Demographics of Baby transport fans
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 35.5 |
| Estimated audience size | 4,784,981 |
Audience persona
The typical Baby transport fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Babywearing.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Babywearing | 20.34× | Kids & Family |
| Diaper bag | 12.89× | Kids & Family |
| Baby food | 13.64× | Kids & Family |
| Infant clothing | 10.85× | Kids & Family |
| Cloth diaper | 15.38× | Kids & Family |
| Infant bodysuit | 10.65× | Kids & Family |
| Child safety seat | 14.46× | Kids & Family |
| Bassinet | 19.41× | Kids & Family |
| Baby bottle | 13.56× | Kids & Family |
| Infant bed | 11.06× | Home & Garden |
| Nursing bra | 18.8× | Fashion & Accessoires |
| Baby monitor | 10.66× | Kids & Family |
| Child development | 6.18× | Business & Career |
| Pacifier | 12.08× | Kids & Family |
| UPPAbaby | 25× | Kids & Family |
| Baby-led weaning | 13.17× | Technology & Electronics |
| Toddler | 4.02× | Kids & Family |
| Maternity clothing | 12.2× | Fashion & Accessoires |
| Child | 2.32× | Kids & Family |
| Nuna | 23.65× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.94 |
| DIY Mentality | THRILL | 1.48 |
| Creativity | OPEN | 1.37 |
| Pet Ownership | JOY | 1.35 |
| Family Orientation | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 12.5% |
| Germany | 6.5% |
See Baby transport audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Baby transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.