Baby transport Audience in United States
Baby transport has an estimated audience of 4,784,981 people in United States. 79.8% are female, 20.2% are male, average age 35.5. Top brand affinities: Baby transport, Huggies Pull-Ups, Diapers.com, UPPAbaby, ERGO Baby.
Top brand affinities include Baby transport, Huggies Pull-Ups, Diapers.com, with strongest over-indexing on Baby transport (43.29× the country average). Demographically, the Baby transport audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Individualism, Design Affinity.
Category: Kids & Family · Type: Topic
Demographics of Baby transport fans
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 35.5 |
| Estimated audience size | 4,784,981 |
Audience persona
The typical Baby transport fan in United States is more female, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Baby transport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby transport | 43.29× | Kids & Family |
| Huggies Pull-Ups | 42.89× | Kids & Family |
| Diapers.com | 29.98× | Shopping |
| UPPAbaby | 25.0× | Kids & Family |
| ERGO Baby | 24.36× | Kids & Family |
| Thyme Maternity | 24.33× | Shopping |
| Peg Perego | 24.23× | Kids & Family |
| Babyzen | 24.16× | Kids & Family |
| Nuna | 23.65× | Kids & Family |
| Bugaboo International | 22.44× | Kids & Family |
| Destination Maternity | 22.31× | Fashion & Accessoires |
| Baby World | 21.85× | Business & Career |
| Maternity hospital | 20.8× | Kids & Family |
| Babywearing | 20.34× | Kids & Family |
| Babybjörn | 20.33× | Kids & Family |
| Bugaboo | 20.32× | Kids & Family |
| Isabella Oliver Maternity | 19.87× | Fashion & Accessoires |
| Prenatal nutrition | 19.46× | Health |
| Bassinet | 19.41× | Kids & Family |
| Nursing bra | 18.8× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 4.14 |
| Design Affinity | PREMIUM | 2.18 |
| Patriotism | CONSERVATISM | 1.28 |
| Spirituality | BALANCE | 1.05 |
| Healthy Lifestyle | BALANCE | 0.97 |
| Sustainability | BALANCE | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 12.5% |
| Germany | 6.5% |
See Baby transport audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Baby transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.