A data profile of the people who buy, follow and care about Baby transport in United States — modelled from more than twelve digital signal sources. Baby transport has an estimated audience of 4,784,981 people in United States.
Baby transport has an estimated audience of 4,784,981 people in United States. 79.8% are female, 20.2% are male, average age 35.5. Top brand affinities: Babywearing, Diaper bag, Baby food, Infant clothing, Cloth diaper.
Top brand affinities include Babywearing, Diaper bag, Baby food, with strongest over-indexing on Babywearing (20.34× the country average).
Demographically, the Baby transport audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
The typical Baby transport fan in United States is more female, around 35.5 years old, with strong Family Orientation tendencies and a notable affinity for Babywearing.
The key figures that characterise the Baby transport profile in United States.
79.8% are female, 20.2% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 35.5 |
| Estimated audience size | 4,784,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 13% |
The strongest cross-interests of the Baby transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UPPAbaby | Kids & Family | 25.00× | ||
| 02 | Nuna | Kids & Family | 23.65× | ||
| 03 | Babywearing | Kids & Family | 20.34× | ||
| 04 | Bassinet | Kids & Family | 19.41× | ||
| 05 | Nursing bra | Fashion & Accessoires | 18.80× | ||
| 06 | Cloth diaper | Kids & Family | 15.38× | ||
| 07 | Child safety seat | Kids & Family | 14.46× | ||
| 08 | Baby food | Kids & Family | 13.64× | ||
| 09 | Baby bottle | Kids & Family | 13.56× | ||
| 10 | Baby-led weaning | Technology & Electronics | 13.17× | ||
| 11 | Diaper bag | Kids & Family | 12.89× | ||
| 12 | Maternity clothing | Fashion & Accessoires | 12.20× | ||
| 13 | Pacifier | Kids & Family | 12.08× | ||
| 14 | Infant bed | Home & Garden | 11.06× | ||
| 15 | Infant clothing | Kids & Family | 10.85× | ||
| 16 | Baby monitor | Kids & Family | 10.66× | ||
| 17 | Infant bodysuit | Kids & Family | 10.65× | ||
| 18 | Child development | Business & Career | 6.18× | ||
| 19 | Toddler | Kids & Family | 4.02× | ||
| 20 | Child | Kids & Family | 2.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.31× | |
| DIY Mentality | THRILL | 1.23× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Risk Appetite | THRILL | 0.63× | |
| Travelling | THRILL | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Baby transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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