Infant bed Audience in United States

Infant bed has an estimated audience of 9,145,613 people in United States. 79.4% are female, 20.6% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Baby food, Capital One, Indeed.com, Khan Academy.

The average Infant bed fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Baby food, Capital One, with strongest over-indexing on Google Maps (11.2× the country average). Demographically, the Infant bed audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Infant bed fans

Demographic split for Infant bed audience in United States
MetricValue
Female79.4%
Male20.6%
Average age35.6
Estimated audience size9,145,613

Audience persona

The typical Infant bed fan in United States is more female, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Infant bed in United States
RegionReachAffinity
California894,7410.89×
Texas749,3000.95×
Florida528,6220.85×
New York525,3601.03×
Georgia346,0201.23×
Illinois279,1410.92×
North Carolina272,7840.99×
Pennsylvania260,4090.85×
Washington236,6821.29×
Virginia223,8621×
Ohio222,0440.79×
Michigan221,0420.92×
New Jersey217,4710.93×
Maryland210,8901.34×
Tennessee163,2960.89×
Louisiana147,9711.25×
South Carolina136,0710.99×
Indiana135,3990.81×
Massachusetts134,9540.75×
Arizona127,0420.68×
Alabama116,3120.91×
Missouri106,5430.72×
Minnesota106,3090.81×
Mississippi103,5521.37×
Colorado89,0650.62×
Wisconsin85,3590.62×
Nevada83,0480.94×
Arkansas82,1381.09×
Kentucky79,0540.69×
Oklahoma73,9010.73×
Connecticut68,8700.75×
Oregon53,0510.51×
Kansas47,9410.67×
West Virginia42,7441×
Hawaii40,3991.03×
Iowa40,1580.53×
New Mexico39,2080.85×
Utah38,3520.47×
Idaho36,6520.8×
Alaska36,5611.87×
Washington, District of Columbia36,1261.31×
New Hampshire35,2190.98×
Nebraska34,4870.75×
Delaware32,6311.29×
Montana31,8721.26×
Rhode Island31,5791.08×
South Dakota31,4591.49×
North Dakota30,6301.63×
Wyoming29,6382.19×
Maine29,1320.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infant bed audience
BrandAffinityCategory
Google Maps11.2×Internet & Social Media
Baby food18.13×Kids & Family
Capital One8.72×Business & Career
Indeed.com8.55×Business & Career
Khan Academy16.87×Business & Career
Child development15.22×Business & Career
Mothercare22.48×Kids & Family
Kendra Scott20.27×Fashion & Accessoires
Google News10.59×News
Circle K10.85×Shopping
ICloud13.41×Technology & Electronics
Enterprise Rent-A-Car8.68×Cars & Mobility
Parental leave17.72×Kids & Family
AccuWeather8.69×Home & Garden
DeviantArt8.46×Internet & Social Media
Margot Robbie11.09×Movies & TV
Jeff Bezos13.23×Business & Career
Apple Store9.05×Shopping
Catherine Zeta-Jones13.05×Movies & TV
Full House18.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infant bed audience
TraitClusterScore
Family OrientationCONSERVATISM1.34
CreativityOPEN1.28
Price SensitivityPREMIUM1.27
Pet OwnershipJOY1.23
Design AffinityPREMIUM1.12
DIY MentalityTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Infant bed
CountryShare
Japan19.4%
United States16.5%
Brazil5.2%

See Infant bed audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Infant bed have in United States?

Infant bed has an estimated audience of 9,145,613 people in United States, concentrated in California and Texas.

What is the gender split and age of Infant bed fans?

79.4% of Infant bed fans are female, 20.6% are male, with an average age of 35.6 years.

Which brands do Infant bed fans like most?

Infant bed fans show strongest brand affinity for Google Maps (11.2×), Baby food (18.13×), and Capital One (8.72×) over the country average.

Where do Infant bed fans live in United States?

Infant bed fans in United States are most concentrated in California (reach 894,741), Texas (reach 749,300), and Florida (reach 528,622). These three regions account for the largest share of the active audience.

What other brands do Infant bed fans also like?

Beyond Infant bed itself, the audience over-indexes on Baby food (18.13×), Capital One (8.72×), Indeed.com (8.55×), and Khan Academy (16.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infant bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.