Rascasse Audience Intelligence

Infant bed Audience in United States

A data profile of the people who buy, follow and care about Infant bed in United States — modelled from more than twelve digital signal sources. Infant bed has an estimated audience of 9,145,613 people in United States.

#2473among Topic in United States#287in Home & Garden

The average Infant bed fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baby food, Child development, Mothercare, with strongest over-indexing on Baby food (20.16× the country average).

Demographically, the Infant bed audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Infant bed fan in United States is more female, around 35.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Baby food.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Infant bed profile in United States.

Audience size
9.1M
in United States
Gender
79.4%♀
20.6% male
Age
35.6
average years
Country rank
#3919
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Infant bed fans

79.4% are female, 20.6% are male, average age 35.6.

Fig. 02

Gender split

79.4%
Female
20.6%
Male
Demographic split for Infant bed audience in United States
MetricValue
Female79.4%
Male20.6%
Average age35.6
Estimated audience size9,145,613
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Infant bed audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3921%
40-4916%
50+13%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Infant bed audience comes from United States.

Worldwide audience distribution share by country for Infant bed
CountryShare
Japan19.4%
United States16.5%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Infant bed audience in United States is strongest.

Fig. 05

Top regions by affinity

Infant bed fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.16×
02Vermont~20K1.12×
03South Dakota~20K1.08×
04North Dakota~20K1.08×
05Alaska~20K1.06×
06Montana~30K1.05×
07West Virginia~40K1.03×
08Rhode Island~30K1.03×
09Delaware~30K1.03×
10Hawaii~40K1.02×
11Oregon~100K1.01×
12Arkansas~80K1.01×
13New Hampshire~40K1.01×
14Maine~30K1.01×
15Virginia~200K1.00×
16Minnesota~100K0.99×
17Mississippi~70K0.99×
18Idaho~50K0.99×
19Nebraska~50K0.99×
20Washington, District of Columbia~30K0.99×
21Louisiana~100K0.98×
22New Mexico~50K0.98×
23Massachusetts~200K0.97×
24South Carolina~100K0.97×
25Alabama~100K0.97×
26Connecticut~90K0.97×
27New Jersey~200K0.96×
28Iowa~70K0.96×
29Kansas~70K0.96×
30Tennessee~200K0.95×
31Oklahoma~100K0.95×
32Georgia~300K0.94×
33Ohio~300K0.94×
34Missouri~100K0.94×
35Kentucky~100K0.94×
36Nevada~80K0.94×
37Utah~80K0.94×
38California~900K0.93×
39North Carolina~300K0.93×
40Maryland~100K0.93×
41Colorado~100K0.93×
42Illinois~300K0.92×
43Michigan~200K0.92×
44Indiana~200K0.92×
45Wisconsin~100K0.90×
46Pennsylvania~300K0.89×
47Arizona~200K0.89×
48Texas~700K0.88×
49New York~500K0.88×
50Florida~500K0.81×
Fig. 06

Affinity by region

Affinity by region — Infant bed, United States
0.81×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Infant bed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Infant bed audience
#·InterestCategoryAffinity×
01MothercareKids & Family23.25×
02Parental leaveKids & Family22.19×
03Child developmentBusiness & Career20.70×
04Baby foodKids & Family20.16×
05BassinetKids & Family13.84×
06SwaddlingKids & Family13.69×
07My Little PonyKids & Family12.39×
08Baby transportKids & Family11.06×
09Child safety seatKids & Family10.02×
10BreastfeedingKids & Family7.61×
11Early childhood educationBusiness & Career7.14×
12PreschoolKids & Family5.89×
13KindergartenKids & Family5.72×
14Children's clothingFashion & Accessoires4.69×
15Child careKids & Family3.92×
16MilkFood & Beverages3.73×
17IKEAHome & Garden2.44×
18Old NavyFashion & Accessoires2.08×
19Planet FitnessSports2.08×
20PinterestInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Infant bed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Infant bed audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.76×
Family OrientationCONSERVATISM1.70×
IndulgenceJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Infant bed audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Risk AppetiteTHRILL0.85×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Infant bed have in United States?

Infant bed has an estimated audience of 9,145,613 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Infant bed fans?

79.4% of Infant bed fans are female, 20.6% are male, with an average age of 35.6 years.

03

Which brands do Infant bed fans like most?

Infant bed fans show strongest brand affinity for Baby food (20.16×), Child development (20.7×), and Mothercare (23.25×) over the country average.

04

Where do Infant bed fans live in United States?

Infant bed fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Infant bed fans also like?

Beyond Infant bed itself, the audience over-indexes on Child development (20.7×), Mothercare (23.25×), Parental leave (22.19×), and Child safety seat (10.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Infant bed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Infant bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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