Infant bed Audience in United States

Infant bed logo

Infant bed has an estimated audience of 9,145,613 people in United States. 79.4% are female, 20.6% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Fairy godmother, Governor of Michigan, Vocal harmony.

The average Infant bed fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Fairy godmother, with strongest over-indexing on Historic site (15.45× the country average). Demographically, the Infant bed audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Infant bed fans

Demographic split for Infant bed audience in United States
MetricValue
Female79.4%
Male20.6%
Average age35.6
Estimated audience size9,145,613

Audience persona

The typical Infant bed fan in United States is more female, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Infant bed in United States
RegionReachAffinity
California894,7410.89×
Texas749,3000.95×
Florida528,6220.85×
New York525,3601.03×
Georgia346,0201.23×
Illinois279,1410.92×
North Carolina272,7840.99×
Pennsylvania260,4090.85×
Washington236,6821.29×
Virginia223,8621×
Ohio222,0440.79×
Michigan221,0420.92×
New Jersey217,4710.93×
Maryland210,8901.34×
Tennessee163,2960.89×
Louisiana147,9711.25×
South Carolina136,0710.99×
Indiana135,3990.81×
Massachusetts134,9540.75×
Arizona127,0420.68×
Alabama116,3120.91×
Missouri106,5430.72×
Minnesota106,3090.81×
Mississippi103,5521.37×
Colorado89,0650.62×
Wisconsin85,3590.62×
Nevada83,0480.94×
Arkansas82,1381.09×
Kentucky79,0540.69×
Oklahoma73,9010.73×
Connecticut68,8700.75×
Oregon53,0510.51×
Kansas47,9410.67×
West Virginia42,7441×
Hawaii40,3991.03×
Iowa40,1580.53×
New Mexico39,2080.85×
Utah38,3520.47×
Idaho36,6520.8×
Alaska36,5611.87×
Washington, District of Columbia36,1261.31×
New Hampshire35,2190.98×
Nebraska34,4870.75×
Delaware32,6311.29×
Montana31,8721.26×
Rhode Island31,5791.08×
South Dakota31,4591.49×
North Dakota30,6301.63×
Wyoming29,6382.19×
Maine29,1320.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Infant bed audience
BrandAffinityCategory
Historic site15.45×Arts & Culture
Goop10.68×Internet & Social Media
Fairy godmother14.64×Literature
Governor of Michigan13.91×Politics & Society
Vocal harmony6.36×Music & Radio
headspace12.64×Health
Hardik Pandya19.88×Sports
Cherish (group)12.26×Music & Radio
Hibachi8.22×Food & Beverages
Mathcore8.19×Music & Radio
Grace Slick8.85×Music & Radio
Home equity1.95×Home & Garden
Staycation3.09×Home & Garden
Google Home5.93×Technology & Electronics
Guitarist (magazine)9.9×Music & Radio
Hipster8.18×Politics & Society
Percussion ensemble17.72×Music & Radio
Wok5.51×Food & Beverages
Kikar HaShabbat13.66×News
Grinch3.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Infant bed audience
TraitClusterScore
Family OrientationCONSERVATISM1.34
CreativityOPEN1.28
Price SensitivityPREMIUM1.27
Pet OwnershipJOY1.23
Design AffinityPREMIUM1.12
DIY MentalityTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Infant bed
CountryShare
Japan19.4%
United States16.5%
Brazil5.2%

See Infant bed audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Infant bed have in United States?

Infant bed has an estimated audience of 9,145,613 people in United States, concentrated in California and Texas.

What is the gender split and age of Infant bed fans?

79.4% of Infant bed fans are female, 20.6% are male, with an average age of 35.6 years.

Which brands do Infant bed fans like most?

Infant bed fans show strongest brand affinity for Historic site (15.45×), Goop (10.68×), and Fairy godmother (14.64×) over the country average.

Where do Infant bed fans live in United States?

Infant bed fans in United States are most concentrated in California (reach 894,741), Texas (reach 749,300), and Florida (reach 528,622). These three regions account for the largest share of the active audience.

What other brands do Infant bed fans also like?

Beyond Infant bed itself, the audience over-indexes on Goop (10.68×), Fairy godmother (14.64×), Governor of Michigan (13.91×), and Vocal harmony (6.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Infant bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.