A data profile of the people who buy, follow and care about Children's clothing in United States — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 26,087,999 people in United States.
Children's clothing has an estimated audience of 26,087,999 people in United States. 76.1% are female, 23.9% are male, average age 40.9. Top brand affinities: Infant bodysuit, Infant, Old Navy, Fitness and wellness, Woman.
Top brand affinities include Infant bodysuit, Infant, Old Navy, with strongest over-indexing on Infant bodysuit (5.4× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
The typical Children's clothing fan in United States is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Infant bodysuit.
The key figures that characterise the Children's clothing profile in United States.
76.1% are female, 23.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 40.9 |
| Estimated audience size | 26,087,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 21% |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant bodysuit | Kids & Family | 5.40× | ||
| 02 | The Children's Place | Kids & Family | 5.11× | ||
| 03 | Diaper bag | Kids & Family | 3.71× | ||
| 04 | Burlington | Fashion & Accessoires | 3.17× | ||
| 05 | Nordstrom rack | Fashion & Accessoires | 2.62× | ||
| 06 | Old Navy | Fashion & Accessoires | 2.58× | ||
| 07 | Infant | Kids & Family | 2.38× | ||
| 08 | Coupons | Shopping | 2.19× | ||
| 09 | Hobby Lobby | Home & Garden | 2.18× | ||
| 10 | Women's clothing | Fashion & Accessoires | 2.15× | ||
| 11 | Kohl's | Shopping | 2.10× | ||
| 12 | Gift | Shopping | 2.05× | ||
| 13 | Dresses | Fashion & Accessoires | 2.03× | ||
| 14 | Woman | Kids & Family | 2.00× | ||
| 15 | Sales promotion | Shopping | 1.81× | ||
| 16 | Education | Business & Career | 1.69× | ||
| 17 | Beverages | Food & Beverages | 1.62× | ||
| 18 | Fitness and wellness | Sports | 1.57× | ||
| 19 | Restaurants | Food & Beverages | 1.55× | ||
| 20 | Food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.44× | |
| Price Sensitivity | PREMIUM | 1.42× | |
| Creativity | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Risk Appetite | THRILL | 0.76× | |
| Early Adopter Mentality | POWER | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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