Children's clothing Audience in United States
Children's clothing has an estimated audience of 26,087,999 people in United States. 76.1% are female, 23.9% are male, average age 40.9. Top brand affinities: Infant bodysuit, Infant, Old Navy, Fitness and wellness, Woman.
Top brand affinities include Infant bodysuit, Infant, Old Navy, with strongest over-indexing on Infant bodysuit (5.4× the country average). Demographically, the Children's clothing audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Children's clothing fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 40.9 |
| Estimated audience size | 26,087,999 |
Audience persona
The typical Children's clothing fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Infant bodysuit.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infant bodysuit | 5.4× | Kids & Family |
| Infant | 2.38× | Kids & Family |
| Old Navy | 2.58× | Fashion & Accessoires |
| Fitness and wellness | 1.57× | Sports |
| Woman | 2× | Kids & Family |
| Gift | 2.05× | Shopping |
| Food | 1.52× | Food & Beverages |
| Coupons | 2.19× | Shopping |
| Women's clothing | 2.15× | Fashion & Accessoires |
| Beverages | 1.62× | Food & Beverages |
| Burlington | 3.17× | Fashion & Accessoires |
| Hobby Lobby | 2.18× | Home & Garden |
| Restaurants | 1.55× | Food & Beverages |
| Kohl's | 2.1× | Shopping |
| Diaper bag | 3.71× | Kids & Family |
| Education | 1.69× | Business & Career |
| Nordstrom rack | 2.62× | Fashion & Accessoires |
| Sales promotion | 1.81× | Shopping |
| Dresses | 2.03× | Fashion & Accessoires |
| Macy's | 1.97× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.69 |
| Price Sensitivity | PREMIUM | 1.48 |
| Family Orientation | CONSERVATISM | 1.46 |
| Creativity | OPEN | 1.34 |
| Indulgence | JOY | 1.25 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
See Children's clothing audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.