A data profile of the people who buy, follow and care about The Children's Place in United States — modelled from more than twelve digital signal sources. The Children's Place has an estimated audience of 11,764,893 people in United States.
The Children's Place has an estimated audience of 11,764,893 people in United States. 81.8% are female, 18.2% are male, average age 36.0. Top brand affinities: Celebrity Gossip, Cast-iron cookware, Child development, Children's clothing, Clothing.
Top brand affinities include Celebrity Gossip, Cast-iron cookware, Child development, with strongest over-indexing on Celebrity Gossip (24.6× the country average).
Demographically, the The Children's Place audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Family Orientation.
The typical The Children's Place fan in United States is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Celebrity Gossip.
The key figures that characterise the The Children's Place profile in United States.
81.8% are female, 18.2% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 81.8% |
| Male | 18.2% |
| Average age | 36.0 |
| Estimated audience size | 11,764,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide The Children's Place audience comes from United States.
| Country | Share |
|---|---|
| United States | 94.0% |
| Canada | 5.9% |
| United Kingdom | 0.0% |
The strongest cross-interests of the The Children's Place audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Celebrity Gossip | News | 24.60× | ||
| 02 | Cast-iron cookware | Home & Garden | 11.83× | ||
| 03 | Gymboree | Fashion & Accessoires | 8.84× | ||
| 04 | Mothercare | Kids & Family | 7.25× | ||
| 05 | Child development | Business & Career | 6.78× | ||
| 06 | Child safety seat | Kids & Family | 5.64× | ||
| 07 | Children's clothing | Fashion & Accessoires | 5.11× | ||
| 08 | Hair Extensions | Beauty & Wellness | 4.06× | ||
| 09 | H&M | Shopping | 3.61× | ||
| 10 | Discount stores | Shopping | 3.40× | ||
| 11 | Pizza Hut | Food & Beverages | 2.86× | ||
| 12 | IKEA | Home & Garden | 2.62× | ||
| 13 | Shopping malls | Shopping | 2.36× | ||
| 14 | Subway | Food & Beverages | 2.21× | ||
| 15 | Clothing | Fashion & Accessoires | 2.06× | ||
| 16 | Online shopping | Shopping | 2.06× | ||
| 17 | Target Corporation | Shopping | 1.97× | ||
| 18 | Trader Joe's | Shopping | 1.97× | ||
| 19 | Kohl's | Shopping | 1.82× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.26× | |
| Family Orientation | CONSERVATISM | 1.98× | |
| Tradition | CONSERVATISM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Children's Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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