Children's clothing Audience in United Kingdom
Children's clothing has an estimated audience of 8,756,031 people in United Kingdom. 78.4% are female, 21.6% are male, average age 44.8. Top brand affinities: Matalan, Very (online retailer), Argos (retailer), Home Bargains, Dunelm.
Top brand affinities include Matalan, Very (online retailer), Argos (retailer), with strongest over-indexing on Matalan (4.05× the country average). Demographically, the Children's clothing audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Children's clothing fans
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 44.8 |
| Estimated audience size | 8,756,031 |
Audience persona
The typical Children's clothing fan in United Kingdom is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Matalan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 4.05× | Shopping |
| Very (online retailer) | 2.22× | |
| Argos (retailer) | 2.23× | Shopping |
| Home Bargains | 2.23× | Shopping |
| Dunelm | 2.3× | Home & Garden |
| TK Maxx | 2.42× | Shopping |
| New Look | 2.46× | Fashion & Accessoires |
| Parenting | 1.94× | Kids & Family |
| Gift | 1.59× | Shopping |
| Infant bodysuit | 4.39× | Kids & Family |
| Diaper bag | 4.01× | Kids & Family |
| Skirt | 2.38× | Fashion & Accessoires |
| Bed | 1.91× | Home & Garden |
| Superdrug | 1.95× | Shopping |
| England | 1.52× | Travel & Leisure |
| Hobbycraft | 2.72× | Home & Garden |
| Freemans | 3.16× | Fashion & Accessoires |
| Morrisons | 1.75× | Food & Beverages |
| Aldi | 1.69× | Shopping |
| Debenhams | 2.01× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Price Sensitivity | PREMIUM | 1.38 |
| Creativity | OPEN | 1.36 |
| Design Affinity | PREMIUM | 1.3 |
| Family Orientation | CONSERVATISM | 1.27 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
See Children's clothing audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.