A data profile of the people who buy, follow and care about Children's clothing in United Kingdom — modelled from more than twelve digital signal sources. Children's clothing has an estimated audience of 8,756,031 people in United Kingdom.
Children's clothing has an estimated audience of 8,756,031 people in United Kingdom. 78.4% are female, 21.6% are male, average age 44.8. Top brand affinities: Matalan, Very (online retailer), Argos (retailer), Home Bargains, Dunelm.
Top brand affinities include Matalan, Very (online retailer), Argos (retailer), with strongest over-indexing on Matalan (4.05× the country average).
Demographically, the Children's clothing audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.
The typical Children's clothing fan in United Kingdom is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Matalan.
The key figures that characterise the Children's clothing profile in United Kingdom.
78.4% are female, 21.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 44.8 |
| Estimated audience size | 8,756,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Children's clothing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.3% |
| Japan | 5.9% |
| Brazil | 4.9% |
The strongest cross-interests of the Children's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Infant bodysuit | Kids & Family | 4.39× | ||
| 02 | Matalan | Shopping | 4.05× | ||
| 03 | Diaper bag | Kids & Family | 4.01× | ||
| 04 | Freemans | Fashion & Accessoires | 3.16× | ||
| 05 | Hobbycraft | Home & Garden | 2.72× | ||
| 06 | New Look | Fashion & Accessoires | 2.46× | ||
| 07 | TK Maxx | Shopping | 2.42× | ||
| 08 | Skirt | Fashion & Accessoires | 2.38× | ||
| 09 | Dunelm | Home & Garden | 2.30× | ||
| 10 | Argos (retailer) | Shopping | 2.23× | ||
| 11 | Home Bargains | Shopping | 2.23× | ||
| 12 | Very (online retailer) | Website / Newspaper / Magazine | 2.22× | ||
| 13 | Debenhams | Fashion & Accessoires | 2.01× | ||
| 14 | Superdrug | Shopping | 1.95× | ||
| 15 | Parenting | Kids & Family | 1.94× | ||
| 16 | Bed | Home & Garden | 1.91× | ||
| 17 | Morrisons | Food & Beverages | 1.75× | ||
| 18 | Marks & Spencer | Shopping | 1.70× | ||
| 19 | Gift | Shopping | 1.59× | ||
| 20 | England | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.52× | |
| Creativity | OPEN | 1.42× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Risk Appetite | THRILL | 0.62× | |
| Early Adopter Mentality | POWER | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Children's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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