Skirt Audience in United Kingdom
Skirt has an estimated audience of 9,696,173 people in United Kingdom. 89.0% are female, 11.0% are male, average age 44.5. Top regions: England, South East, East of England. Top brand affinities: Women's clothing, Gown, Blouse, Frock, Men's clothing.
The average Skirt fan in United Kingdom is 44.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Women's clothing, Gown, Blouse, with strongest over-indexing on Women's clothing (1.71× the country average). Demographically, the Skirt audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Skirt fans
| Metric | Value |
|---|---|
| Female | 89.0% |
| Male | 11.0% |
| Average age | 44.5 |
| Estimated audience size | 9,696,173 |
Audience persona
The typical Skirt fan in United Kingdom is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Women's clothing.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,272,130 | 1.06× |
| South East | 1,336,972 | 1.03× |
| East of England | 1,029,151 | 1.16× |
| Yorkshire and the Humber | 960,228 | 1.23× |
| Scotland | 906,807 | 1.04× |
| South West | 662,139 | 0.83× |
| West Midlands | 605,281 | 1.46× |
| Wales | 555,896 | 1× |
| East Midlands | 538,146 | 0.79× |
| North West | 452,533 | 0.44× |
| North East | 402,354 | 1.07× |
| Northern Ireland | 268,547 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Women's clothing | 1.71× | Fashion & Accessoires |
| Gown | 2.6× | Fashion & Accessoires |
| Blouse | 2.48× | Fashion & Accessoires |
| Frock | 2.71× | Fashion & Accessoires |
| Men's clothing | 1.55× | Fashion & Accessoires |
| New Look | 1.78× | Fashion & Accessoires |
| Trousers | 1.57× | Fashion & Accessoires |
| Cotton | 1.64× | Fashion & Accessoires |
| Knitting | 1.56× | Home & Garden |
| Gender | 1.61× | Politics & Society |
| Coat (clothing) | 1.9× | Fashion & Accessoires |
| Party dress | 2.3× | Fashion & Accessoires |
| Genetics | 1.57× | Kids & Family |
| Wool | 1.6× | Fashion & Accessoires |
| Ring (jewellery) | 2× | Fashion & Accessoires |
| Bracelet | 1.56× | Fashion & Accessoires |
| Jeans | 1.54× | Fashion & Accessoires |
| Suit (clothing) | 1.53× | Fashion & Accessoires |
| Jacket | 1.58× | Fashion & Accessoires |
| Sweater | 1.77× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Design Affinity | PREMIUM | 1.52 |
| Individualism | JOY | 1.39 |
| Creativity | OPEN | 1.38 |
| Price Sensitivity | PREMIUM | 1.29 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
See Skirt audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Skirt have in United Kingdom?
Skirt has an estimated audience of 9,696,173 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Skirt fans?
89.0% of Skirt fans are female, 11.0% are male, with an average age of 44.5 years.
Which brands do Skirt fans like most?
Skirt fans show strongest brand affinity for Women's clothing (1.71×), Gown (2.6×), and Blouse (2.48×) over the country average.
Where do Skirt fans live in United Kingdom?
Skirt fans in United Kingdom are most concentrated in England (reach 7,272,130), South East (reach 1,336,972), and East of England (reach 1,029,151). These three regions account for the largest share of the active audience.
What other brands do Skirt fans also like?
Beyond Skirt itself, the audience over-indexes on Gown (2.6×), Blouse (2.48×), Frock (2.71×), and Men's clothing (1.55×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.