A data profile of the people who buy, follow and care about Frock in United Kingdom — modelled from more than twelve digital signal sources. Frock has an estimated audience of 5,392,034 people in United Kingdom.
The average Frock fan in United Kingdom is 45.6 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Hobby, Mineral water, with strongest over-indexing on Wikipedia (4.54× the country average).
Demographically, the Frock audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Frock fan in United Kingdom is more female, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Frock profile in United Kingdom.
93.0% are female, 7.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 93.0% |
| Male | 7.0% |
| Average age | 45.6 |
| Estimated audience size | 5,392,034 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Frock audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 10.5% |
| Australia | 4.3% |
Where the Frock audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.39× | |
| 02 | West Midlands | ~300K | 1.39× | |
| 03 | South East | ~800K | 1.05× | |
| 04 | North East | ~200K | 1.03× | |
| 05 | South West | ~400K | 0.90× | |
| 06 | East Midlands | ~300K | 0.90× | |
| 07 | East of England | ~400K | 0.89× | |
| 08 | North West | ~400K | 0.72× |
The strongest cross-interests of the Frock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexandra Daddario | Movies & TV | 5.92× | ||
| 02 | Mineral water | Food & Beverages | 5.01× | ||
| 03 | Wikipedia | Internet & Social Media | 4.54× | ||
| 04 | War film | Movies & TV | 4.33× | ||
| 05 | Sketch comedy | Movies & TV | 4.23× | ||
| 06 | Adoption | Kids & Family | 3.61× | ||
| 07 | Luxury yacht | Travel & Leisure | 3.49× | ||
| 08 | Satire | Literature | 2.89× | ||
| 09 | Skirt | Fashion & Accessoires | 2.71× | ||
| 10 | Expensive Taste | Business & Career | 2.62× | ||
| 11 | Children's clothing | Fashion & Accessoires | 2.45× | ||
| 12 | Hobby | Home & Garden | 2.27× | ||
| 13 | Refrigerator | Home & Garden | 2.21× | ||
| 14 | Katie Price | Fashion & Accessoires | 2.08× | ||
| 15 | TK Maxx | Shopping | 2.01× | ||
| 16 | Weddings | Kids & Family | 1.95× | ||
| 17 | H&M | Shopping | 1.73× | ||
| 18 | IKEA | Home & Garden | 1.66× | ||
| 19 | Politics | Politics & Society | 1.64× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.03× | |
| Patriotism | CONSERVATISM | 1.83× | |
| Indulgence | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Mindfulness | BALANCE | 0.87× | |
| Sustainability | BALANCE | 0.88× |
Frock has an estimated audience of 5,392,034 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
93.0% of Frock fans are female, 7.0% are male, with an average age of 45.6 years.
Frock fans show strongest brand affinity for Wikipedia (4.54×), Hobby (2.27×), and Mineral water (5.01×) over the country average.
Frock fans in United Kingdom are most concentrated in South East (reach ~800K), Yorkshire and the Humber (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Frock itself, the audience over-indexes on Hobby (2.27×), Mineral water (5.01×), Sketch comedy (4.23×), and Skirt (2.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Frock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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