Frock Audience in United States

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Frock has an estimated audience of 16,584,564 people in United States. 87.6% are female, 12.4% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Goop, UK garage, Governor of Michigan, headspace.

The average Frock fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Goop, UK garage, with strongest over-indexing on Regional styles of Mexican music (7.98× the country average). Demographically, the Frock audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Creativity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Frock fans

Demographic split for Frock audience in United States
MetricValue
Female87.6%
Male12.4%
Average age42.6
Estimated audience size16,584,564

Audience persona

The typical Frock fan in United States is more female, around 42.6 years old, with strong Creativity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Frock in United States
RegionReachAffinity
California2,016,7761.11×
Texas1,425,2411×
New York1,029,3021.11×
Florida933,9250.83×
Illinois586,4431.06×
Pennsylvania557,0261×
North Carolina524,6621.05×
Georgia511,3751×
Virginia484,6401.2×
Ohio481,3720.94×
New Jersey460,8391.09×
Washington446,6361.34×
Michigan410,4460.95×
Massachusetts387,9001.19×
Tennessee318,5100.96×
Arizona312,6700.92×
Maryland304,3841.07×
Indiana290,7860.96×
Missouri281,6171.05×
Oregon265,9691.4×
Colorado253,3190.97×
Wisconsin250,7591.01×
Minnesota242,5591.02×
South Carolina231,9540.93×
Louisiana200,2220.94×
Kentucky187,4780.9×
Alabama186,3750.8×
Utah181,8021.22×
Oklahoma181,0580.98×
Connecticut174,7281.05×
Iowa146,5711.07×
Kansas140,0821.07×
Arkansas129,8600.95×
Nevada123,9410.77×
Mississippi108,6440.8×
Idaho93,3661.12×
Nebraska84,2081.01×
Hawaii73,3661.03×
New Mexico72,6430.87×
New Hampshire67,1831.03×
Maine63,5381.07×
West Virginia58,7070.76×
Washington, District of Columbia54,5321.09×
Rhode Island48,6550.92×
Montana41,8500.91×
Delaware36,0200.79×
South Dakota35,7060.93×
Alaska34,9880.99×
North Dakota30,6760.9×
Vermont30,6271.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frock audience
BrandAffinityCategory
Regional styles of Mexican music7.98×Music & Radio
Goop9.35×Internet & Social Media
UK garage7.98×Music & Radio
Governor of Michigan10.24×Politics & Society
headspace11.74×Health
Fairy godmother9.25×Literature
Hebe7.98×Home & Garden
Cherish (group)12.54×Music & Radio
Google Home6.63×Technology & Electronics
Grace Slick8.16×Music & Radio
Wok5.97×Food & Beverages
Hardik Pandya13.46×Sports
Hibachi6.36×Food & Beverages
Home equity1.52×Home & Garden
National Paralympic Committee17.47×Sports
Pillow1.57×Home & Garden
TV Fanatic7.65×Movies & TV
Mothercare2.32×Kids & Family
Harlow8.38×Travel & Leisure
Grinch2.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frock audience
TraitClusterScore
CreativityOPEN1.45
ExtroversionTHRILL1.35
Price SensitivityPREMIUM1.24
Healthy LifestyleBALANCE1.21
IndividualismJOY1.19
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Frock
CountryShare
United States32.4%
United Kingdom10.5%
Australia4.3%

See Frock audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Frock have in United States?

Frock has an estimated audience of 16,584,564 people in United States, concentrated in California and Texas.

What is the gender split and age of Frock fans?

87.6% of Frock fans are female, 12.4% are male, with an average age of 42.6 years.

Which brands do Frock fans like most?

Frock fans show strongest brand affinity for Regional styles of Mexican music (7.98×), Goop (9.35×), and UK garage (7.98×) over the country average.

Where do Frock fans live in United States?

Frock fans in United States are most concentrated in California (reach 2,016,776), Texas (reach 1,425,241), and New York (reach 1,029,302). These three regions account for the largest share of the active audience.

What other brands do Frock fans also like?

Beyond Frock itself, the audience over-indexes on Goop (9.35×), UK garage (7.98×), Governor of Michigan (10.24×), and headspace (11.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.