Rascasse Audience Intelligence

Frock Audience in United States

A data profile of the people who buy, follow and care about Frock in United States — modelled from more than twelve digital signal sources. Frock has an estimated audience of 16,584,564 people in United States.

#1418among Topic in United States#102in Fashion & Accessoires

The average Frock fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Skirt, Nordstrom rack, Trousers, with strongest over-indexing on Skirt (4.23× the country average).

Demographically, the Frock audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frock fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Skirt.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frock profile in United States.

Audience size
16.6M
in United States
Gender
87.6%♀
12.4% male
Age
42.6
average years
Country rank
#2074
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frock fans

87.6% are female, 12.4% are male, average age 42.6.

Fig. 02

Gender split

87.6%
Female
12.4%
Male
Demographic split for Frock audience in United States
MetricValue
Female87.6%
Male12.4%
Average age42.6
Estimated audience size16,584,564
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Frock audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3922%
40-4924%
50+25%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Frock audience comes from United States.

Worldwide audience distribution share by country for Frock
CountryShare
United States32.4%
United Kingdom10.5%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frock audience in United States is strongest.

Fig. 05

Top regions by affinity

Frock fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.30×
02Washington~400K1.17×
03Utah~200K1.13×
04Virginia~400K1.10×
05Nebraska~90K1.10×
06Massachusetts~400K1.08×
07Idaho~90K1.07×
08Vermont~30K1.06×
09Kansas~100K1.05×
10New York~1M1.04×
11Maryland~300K1.04×
12Alaska~40K1.04×
13North Dakota~40K1.04×
14North Carolina~500K1.03×
15New Jersey~400K1.03×
16Indiana~300K1.03×
17Connecticut~200K1.03×
18South Dakota~40K1.03×
19Missouri~300K1.02×
20Minnesota~200K1.02×
21Louisiana~200K1.02×
22Iowa~100K1.02×
23Maine~60K1.02×
24Pennsylvania~600K1.01×
25Illinois~600K1.01×
26New Hampshire~70K1.01×
27California~2M1.00×
28Oklahoma~200K1.00×
29Montana~50K1.00×
30Wisconsin~200K0.99×
31Arkansas~100K0.99×
32Tennessee~300K0.97×
33Colorado~300K0.97×
34Hawaii~70K0.97×
35Ohio~500K0.96×
36Rhode Island~50K0.95×
37Michigan~400K0.94×
38Kentucky~200K0.94×
39Mississippi~100K0.94×
40Washington, District of Columbia~50K0.94×
41Georgia~500K0.93×
42West Virginia~70K0.93×
43Delaware~40K0.93×
44Arizona~300K0.91×
45New Mexico~80K0.91×
46Texas~1.5M0.90×
47South Carolina~200K0.89×
48Alabama~200K0.87×
49Florida~900K0.81×
50Nevada~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Frock, United States
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frock audience
#·InterestCategoryAffinity×
01Mineral waterFood & Beverages4.37×
02SkirtFashion & Accessoires4.23×
03Non-alcoholic beverageFood & Beverages3.61×
04Diaper bagKids & Family3.57×
05Microwave ovenHome & Garden3.02×
06Nordstrom rackFashion & Accessoires3.00×
07Britney SpearsMusic & Radio2.74×
08Children's clothingFashion & Accessoires2.61×
09TrousersFashion & Accessoires2.60×
10AnthropologieShopping2.41×
11SwimsuitFashion & Accessoires2.32×
12Planet FitnessSports2.24×
13Men's clothingFashion & Accessoires2.13×
14Discount storesShopping2.04×
15GeneticsKids & Family1.99×
16HairstyleBeauty & Wellness1.84×
17Women's clothingFashion & Accessoires1.81×
18HappinessHealth1.64×
19Hobby LobbyHome & Garden1.64×
20SpasBeauty & Wellness1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frock audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
ExtroversionTHRILL1.42×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frock audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Early Adopter MentalityPOWER0.84×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frock have in United States?

Frock has an estimated audience of 16,584,564 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frock fans?

87.6% of Frock fans are female, 12.4% are male, with an average age of 42.6 years.

03

Which brands do Frock fans like most?

Frock fans show strongest brand affinity for Skirt (4.23×), Nordstrom rack (3×), and Trousers (2.6×) over the country average.

04

Where do Frock fans live in United States?

Frock fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Frock fans also like?

Beyond Frock itself, the audience over-indexes on Nordstrom rack (3×), Trousers (2.6×), Planet Fitness (2.24×), and Diaper bag (3.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Frock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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