Frock Audience in Germany
Frock has an estimated audience of 1,142,795 people in Germany. 86.1% are female, 13.9% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Rossmann, Progressive rock, Škoda Kodiaq, Captain Fantastic (film).
The average Frock fan in Germany is 44.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Rossmann, Progressive rock, with strongest over-indexing on Medieval fantasy (33.31× the country average). Demographically, the Frock audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Individualism, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Frock fans
| Metric | Value |
|---|---|
| Female | 86.1% |
| Male | 13.9% |
| Average age | 44.4 |
| Estimated audience size | 1,142,795 |
Audience persona
The typical Frock fan in Germany is more female, around 44.4 years old, with strong Individualism tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 234,523 | 0.94× |
| Bayern | 209,311 | 1.14× |
| Baden-Württemberg | 154,544 | 0.99× |
| Hessen | 141,147 | 1.62× |
| Niedersachsen | 103,762 | 0.93× |
| Berlin | 88,710 | 1.74× |
| Rheinland-Pfalz | 59,769 | 1.04× |
| Sachsen | 51,095 | 0.91× |
| Schleswig-Holstein | 33,229 | 0.81× |
| Hamburg | 26,002 | 1.01× |
| Brandenburg | 22,348 | 0.63× |
| Sachsen-Anhalt | 20,824 | 0.7× |
| Thüringen | 18,056 | 0.62× |
| Mecklenburg-Vorpommern | 15,423 | 0.71× |
| Saarland | 13,416 | 0.96× |
| Bremen | 12,225 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 33.31× | Literature |
| Rossmann | 1.88× | Shopping |
| Progressive rock | 3.47× | Music & Radio |
| Škoda Kodiaq | 4.34× | Cars & Mobility |
| Captain Fantastic (film) | 15.31× | Movies & TV |
| Product design | 2.74× | Business & Career |
| Este, Veneto | 3.5× | Travel & Leisure |
| The Hunt (2012 film) | 5.9× | Movies & TV |
| Stradivarius | 1.96× | Shopping |
| Natural rubber | 2.54× | Cars & Mobility |
| Graham Greene (actor) | 4.32× | |
| Pillow | 1.55× | Home & Garden |
| Mothercare | 2× | Kids & Family |
| The Journey (1959 film) | 14.28× | Movies & TV |
| Graham Greene | 4.4× | Literature |
| The Fader | 5.53× | Music & Radio |
| Commercial mortgage | 1.67× | Business & Career |
| Bank account | 2.16× | Business & Career |
| Japanese domestic market | 3.13× | Politics & Society |
| Guys and Dolls | 9.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.62 |
| Creativity | OPEN | 1.55 |
| Pet Ownership | JOY | 1.54 |
| Community Orientation | OPEN | 1.53 |
| Tradition | CONSERVATISM | 1.53 |
| Design Affinity | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 10.5% |
| Australia | 4.3% |
See Frock audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Frock have in Germany?
Frock has an estimated audience of 1,142,795 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frock fans?
86.1% of Frock fans are female, 13.9% are male, with an average age of 44.4 years.
Which brands do Frock fans like most?
Frock fans show strongest brand affinity for Medieval fantasy (33.31×), Rossmann (1.88×), and Progressive rock (3.47×) over the country average.
Where do Frock fans live in Germany?
Frock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 234,523), Bayern (reach 209,311), and Baden-Württemberg (reach 154,544). These three regions account for the largest share of the active audience.
What other brands do Frock fans also like?
Beyond Frock itself, the audience over-indexes on Rossmann (1.88×), Progressive rock (3.47×), Škoda Kodiaq (4.34×), and Captain Fantastic (film) (15.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.