Rascasse Audience Intelligence

Mobile phones Audience in Germany

A data profile of the people who buy, follow and care about Mobile phones in Germany — modelled from more than twelve digital signal sources. Mobile phones has an estimated audience of 19,656,549 people in Germany.

#35among Lifestyle cluster in Germany#48among Topic in Germany#5in Technology & Electronics

The average Mobile phones fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Software, Culture, Social network, with strongest over-indexing on Software (1.58× the country average).

Demographically, the Mobile phones audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mobile phones fan in Germany is balanced, around 40.6 years old, with strong Creativity tendencies and a notable affinity for Software.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile phones profile in Germany.

Audience size
19.7M
in Germany
Gender
46.8%♀
53.2% male
Age
40.6
average years
Country rank
#75
Topic in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile phones fans

46.8% are female, 53.2% are male, average age 40.6.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Mobile phones audience in Germany
MetricValue
Female46.8%
Male53.2%
Average age40.6
Estimated audience size19,656,549
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Mobile phones audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Mobile phones audience comes from Germany.

Worldwide audience distribution share by country for Mobile phones
CountryShare
United States18.3%
India5.3%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile phones audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mobile phones fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~600K1.22×
02Sachsen~1M1.17×
03Sachsen-Anhalt~600K1.16×
04Brandenburg~700K1.09×
05Mecklenburg-Vorpommern~400K1.05×
06Nordrhein-Westfalen~4.5M1.04×
07Rheinland-Pfalz~1M1.00×
08Bayern~3M0.98×
09Baden-Württemberg~2.5M0.98×
10Saarland~200K0.97×
11Niedersachsen~2M0.96×
12Bremen~200K0.96×
13Schleswig-Holstein~600K0.92×
14Berlin~800K0.90×
15Hessen~1.5M0.86×
16Hamburg~400K0.79×
Fig. 06

Affinity by region

Affinity by region — Mobile phones, Germany
0.79×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile phones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile phones audience
#·InterestCategoryAffinity×
01Android (operating system)Technology & Electronics1.68×
02FacebookInternet & Social Media1.67×
03Tablet computersTechnology & Electronics1.66×
04CultureLiterature1.65×
05DatabaseTechnology & Electronics1.65×
06Social networkInternet & Social Media1.64×
07Mobile deviceTechnology & Electronics1.64×
08Mass mediaBusiness & Career1.62×
09CelebrityMovies & TV1.61×
10EmailTechnology & Electronics1.61×
11Application softwareTechnology & Electronics1.61×
12GoogleInternet & Social Media1.60×
13AdvertisingBusiness & Career1.59×
14SoftwareTechnology & Electronics1.58×
15TelevisionsTechnology & Electronics1.54×
16EmploymentBusiness & Career1.54×
17Mobile appTechnology & Electronics1.53×
18Social mediaBusiness & Career1.50×
19PrintingTechnology & Electronics1.50×
20NewspapersLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile phones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile phones audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.19×
DIY MentalityTHRILL1.11×
Price SensitivityPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile phones audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.74×
Urban LifestyleOPEN0.76×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile phones have in Germany?

Mobile phones has an estimated audience of 19,656,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mobile phones fans?

46.8% of Mobile phones fans are female, 53.2% are male, with an average age of 40.6 years.

03

Which brands do Mobile phones fans like most?

Mobile phones fans show strongest brand affinity for Software (1.58×), Culture (1.65×), and Social network (1.64×) over the country average.

04

Where do Mobile phones fans live in Germany?

Mobile phones fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4.5M), Bayern (reach ~3M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mobile phones fans also like?

Beyond Mobile phones itself, the audience over-indexes on Culture (1.65×), Social network (1.64×), Mobile app (1.53×), and Televisions (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Mobile phones audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →