Mobile phones Audience in Germany
Mobile phones has an estimated audience of 19,656,549 people in Germany. 46.8% are female, 53.2% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software, Culture, Social network, Mobile app, Televisions.
The average Mobile phones fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software, Culture, Social network, with strongest over-indexing on Software (1.58× the country average). Demographically, the Mobile phones audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Mobile phones fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 40.6 |
| Estimated audience size | 19,656,549 |
Audience persona
The typical Mobile phones fan in Germany is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Software.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,337,349 | 1.01× |
| Bayern | 2,555,556 | 0.81× |
| Baden-Württemberg | 2,066,478 | 0.77× |
| Niedersachsen | 1,938,074 | 1.02× |
| Hessen | 1,236,875 | 0.83× |
| Sachsen | 1,235,998 | 1.28× |
| Rheinland-Pfalz | 902,736 | 0.92× |
| Berlin | 849,611 | 0.97× |
| Brandenburg | 757,604 | 1.24× |
| Schleswig-Holstein | 699,911 | 0.99× |
| Sachsen-Anhalt | 686,660 | 1.35× |
| Thüringen | 561,462 | 1.12× |
| Mecklenburg-Vorpommern | 412,836 | 1.1× |
| Hamburg | 411,509 | 0.93× |
| Saarland | 216,909 | 0.9× |
| Bremen | 130,690 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software | 1.58× | Technology & Electronics |
| Culture | 1.65× | Literature |
| Social network | 1.64× | Internet & Social Media |
| Mobile app | 1.53× | Technology & Electronics |
| Televisions | 1.54× | Technology & Electronics |
| Android (operating system) | 1.68× | Technology & Electronics |
| Social media | 1.5× | Business & Career |
| 1.67× | Internet & Social Media | |
| Advertising | 1.59× | Business & Career |
| 1.6× | Internet & Social Media | |
| Celebrity | 1.61× | Movies & TV |
| Printing | 1.5× | Technology & Electronics |
| Employment | 1.54× | Business & Career |
| Mobile device | 1.64× | Technology & Electronics |
| 1.61× | Technology & Electronics | |
| Database | 1.65× | Technology & Electronics |
| Tablet computers | 1.66× | Technology & Electronics |
| Newspapers | 1.5× | Literature |
| Mass media | 1.62× | Business & Career |
| Application software | 1.61× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.14 |
| Sports Activity | POWER | 1.03 |
| Pet Ownership | JOY | 1.02 |
| Patriotism | CONSERVATISM | 0.98 |
| Luxury Orientation | PREMIUM | 0.98 |
| Tradition | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 5.3% |
| Brazil | 4.9% |
See Mobile phones audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mobile phones have in Germany?
Mobile phones has an estimated audience of 19,656,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mobile phones fans?
46.8% of Mobile phones fans are female, 53.2% are male, with an average age of 40.6 years.
Which brands do Mobile phones fans like most?
Mobile phones fans show strongest brand affinity for Software (1.58×), Culture (1.65×), and Social network (1.64×) over the country average.
Where do Mobile phones fans live in Germany?
Mobile phones fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,337,349), Bayern (reach 2,555,556), and Baden-Württemberg (reach 2,066,478). These three regions account for the largest share of the active audience.
What other brands do Mobile phones fans also like?
Beyond Mobile phones itself, the audience over-indexes on Culture (1.65×), Social network (1.64×), Mobile app (1.53×), and Televisions (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.