Rascasse Audience Intelligence

Tablet computers Audience in Germany

A data profile of the people who buy, follow and care about Tablet computers in Germany — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 6,995,556 people in Germany.

#397among Topic in Germany#37in Technology & Electronics

The average Tablet computers fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, FRITZ!Box, Chat GPT, with strongest over-indexing on Tagesschau (1.71× the country average).

Demographically, the Tablet computers audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tablet computers fan in Germany is balanced, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tablet computers profile in Germany.

Audience size
7M
in Germany
Gender
46.2%♀
53.8% male
Age
42.3
average years
Country rank
#647
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tablet computers fans

46.2% are female, 53.8% are male, average age 42.3.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Tablet computers audience in Germany
MetricValue
Female46.2%
Male53.8%
Average age42.3
Estimated audience size6,995,556
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Tablet computers audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Tablet computers audience comes from Germany.

Worldwide audience distribution share by country for Tablet computers
CountryShare
United States17.0%
India4.8%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tablet computers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tablet computers fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K1.13×
02Thüringen~200K1.12×
03Berlin~300K1.11×
04Brandenburg~200K1.11×
05Schleswig-Holstein~300K1.09×
06Saarland~90K1.07×
07Niedersachsen~700K1.06×
08Rheinland-Pfalz~400K1.03×
09Mecklenburg-Vorpommern~100K1.02×
10Nordrhein-Westfalen~1.5M1.01×
11Sachsen~300K0.98×
12Baden-Württemberg~900K0.89×
13Hamburg~100K0.87×
14Hessen~500K0.86×
15Bayern~1M0.85×
16Bremen~50K0.85×
Fig. 06

Affinity by region

Affinity by region — Tablet computers, Germany
0.85×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tablet computers audience
#·InterestCategoryAffinity×
01Google PhotosTechnology & Electronics2.75×
02Anker (mobile chargers)Technology & Electronics2.52×
03OneDriveTechnology & Electronics2.23×
04Electronic (band)Music & Radio2.22×
05HovercraftCars & Mobility2.20×
06Google DriveTechnology & Electronics1.82×
07TagesschauMovies & TV1.71×
08Desktop computersTechnology & Electronics1.68×
09Solar cellHome & Garden1.61×
10Office 365Technology & Electronics1.60×
11Smart TVTechnology & Electronics1.60×
12PerplexityTechnology & Electronics1.59×
13Solar panelHome & Garden1.58×
14FRITZ!BoxTechnology & Electronics1.57×
15Google DocsInternet & Social Media1.57×
16GeminiTechnology & Electronics1.55×
17LaptopTechnology & Electronics1.55×
18Chat GPTTechnology & Electronics1.54×
19Computer processorsTechnology & Electronics1.53×
20Wetter.deHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tablet computers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tablet computers audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.36×
DIY MentalityTHRILL1.08×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tablet computers audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Urban LifestyleOPEN0.81×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tablet computers have in Germany?

Tablet computers has an estimated audience of 6,995,556 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tablet computers fans?

46.2% of Tablet computers fans are female, 53.8% are male, with an average age of 42.3 years.

03

Which brands do Tablet computers fans like most?

Tablet computers fans show strongest brand affinity for Tagesschau (1.71×), FRITZ!Box (1.57×), and Chat GPT (1.54×) over the country average.

04

Where do Tablet computers fans live in Germany?

Tablet computers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Tablet computers fans also like?

Beyond Tablet computers itself, the audience over-indexes on FRITZ!Box (1.57×), Chat GPT (1.54×), Wetter.de (1.52×), and Gemini (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Tablet computers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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