A data profile of the people who buy, follow and care about Tablet computers in India — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 9,282,825 people in India.
The average Tablet computers fan in India is 32.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Rajasthan.
Top brand affinities include Zee Bangla, C (programming language), 24 Ghanta, with strongest over-indexing on Zee Bangla (1.63× the country average).
Demographically, the Tablet computers audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Tablet computers fan in India is more male, around 32.0 years old, with strong Need for Security tendencies and a notable affinity for Zee Bangla.
The key figures that characterise the Tablet computers profile in India.
24.5% are female, 75.5% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 32.0 |
| Estimated audience size | 9,282,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Tablet computers audience comes from India.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
Where the Tablet computers audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rajasthan | ~300K | 1.39× | |
| 02 | Jammu and Kashmir | ~60K | 1.35× | |
| 03 | Tamil Nadu | ~300K | 1.17× | |
| 04 | Assam | ~100K | 1.09× | |
| 05 | Manipur | ~10K | 1.09× | |
| 06 | Sikkim | ~4K | 1.07× | |
| 07 | Kerala | ~100K | 1.02× | |
| 08 | Arunachal Pradesh | ~6K | 1.02× | |
| 09 | Andhra Pradesh | ~100K | 1.01× | |
| 10 | Chhattisgarh | ~60K | 1.01× | |
| 11 | Mizoram | ~6K | 1.01× | |
| 12 | Jharkhand | ~80K | 0.99× | |
| 13 | Nagaland | ~6K | 0.99× | |
| 14 | Maharashtra | ~400K | 0.97× | |
| 15 | Goa | ~9K | 0.97× | |
| 16 | Meghalaya | ~9K | 0.97× | |
| 17 | Odisha | ~100K | 0.96× | |
| 18 | Karnataka | ~200K | 0.95× | |
| 19 | Tripura | ~10K | 0.94× | |
| 20 | West Bengal | ~300K | 0.93× | |
| 21 | Telangana | ~100K | 0.93× | |
| 22 | Madhya Pradesh | ~200K | 0.92× | |
| 23 | Uttarakhand | ~40K | 0.90× | |
| 24 | Himachal Pradesh | ~30K | 0.90× | |
| 25 | Bihar | ~200K | 0.86× | |
| 26 | Uttar Pradesh | ~400K | 0.84× | |
| 27 | Gujarat | ~200K | 0.84× | |
| 28 | Punjab (region) | ~100K | 0.84× | |
| 29 | Haryana | ~100K | 0.84× |
The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bada | Person | 2.55× | ||
| 02 | Voice chat | Technology & Electronics | 2.06× | ||
| 03 | Pedometer | Sports | 2.01× | ||
| 04 | The Watch (2012 film) | Movies & TV | 1.98× | ||
| 05 | Near field communication | Technology & Electronics | 1.88× | ||
| 06 | 24 Ghanta | Movies & TV | 1.73× | ||
| 07 | C (programming language) | Technology & Electronics | 1.71× | ||
| 08 | ABP Ananda | Movies & TV | 1.65× | ||
| 09 | Online savings account | Business & Career | 1.65× | ||
| 10 | Zee Bangla | Movies & TV | 1.63× | ||
| 11 | STAR Jalsha | Movies & TV | 1.62× | ||
| 12 | Minigame | Games | 1.62× | ||
| 13 | AT&T | Technology & Electronics | 1.60× | ||
| 14 | ei samay | News | 1.57× | ||
| 15 | Wrench | Home & Garden | 1.56× | ||
| 16 | Sudoku | Games | 1.55× | ||
| 17 | ATN Bangla | Movies & TV | 1.53× | ||
| 18 | STV (TV channel) | Movies & TV | 1.52× | ||
| 19 | Software development kit | Technology & Electronics | 1.52× | ||
| 20 | Dinajpur District, Bangladesh | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Social Media Usage | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.56× | |
| Early Adopter Mentality | POWER | 0.56× | |
| Design Affinity | PREMIUM | 0.56× |
Tablet computers has an estimated audience of 9,282,825 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.5% of Tablet computers fans are female, 75.5% are male, with an average age of 32.0 years.
Tablet computers fans show strongest brand affinity for Zee Bangla (1.63×), C (programming language) (1.71×), and 24 Ghanta (1.73×) over the country average.
Tablet computers fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~400K), and Rajasthan (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tablet computers itself, the audience over-indexes on C (programming language) (1.71×), 24 Ghanta (1.73×), ABP Ananda (1.65×), and STAR Jalsha (1.62×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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