A data profile of the people who buy, follow and care about Tablet computers in Belgium — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 1,146,843 people in Belgium.
The average Tablet computers fan in Belgium is 43.1 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Office 365, Smart TV, Solar power, with strongest over-indexing on Office 365 (1.55× the country average).
Demographically, the Tablet computers audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Travelling, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Tablet computers fan in Belgium is balanced, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Office 365.
The key figures that characterise the Tablet computers profile in Belgium.
52.4% are female, 47.6% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 43.1 |
| Estimated audience size | 1,146,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Tablet computers audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
Where the Tablet computers audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hainaut | ~100K | 1.17× | |
| 02 | Brussels | ~90K | 1.13× | |
| 03 | Province of Namur | ~60K | 1.06× | |
| 04 | Flemish Brabant | ~100K | 1.01× | |
| 05 | Liege | ~100K | 1.00× | |
| 06 | East Flanders | ~100K | 0.99× | |
| 07 | Walloon Brabant | ~30K | 0.98× | |
| 08 | Luxembourg | ~30K | 0.98× | |
| 09 | West Flanders | ~90K | 0.95× | |
| 10 | Limburg | ~50K | 0.94× | |
| 11 | Antwerp | ~100K | 0.91× |
The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | De Gelderlander | News | 2.04× | ||
| 02 | Smart TV | Technology & Electronics | 1.87× | ||
| 03 | Digital wallet | Internet & Social Media | 1.83× | ||
| 04 | Autoweek | Cars & Mobility | 1.81× | ||
| 05 | C (programming language) | Technology & Electronics | 1.80× | ||
| 06 | Loyalty program | Shopping | 1.74× | ||
| 07 | Smartwatch | Technology & Electronics | 1.68× | ||
| 08 | C++ | Technology & Electronics | 1.65× | ||
| 09 | Solar power | Home & Garden | 1.62× | ||
| 10 | Projectors | Technology & Electronics | 1.60× | ||
| 11 | Energy conservation | Home & Garden | 1.59× | ||
| 12 | ITunes | Music & Radio | 1.58× | ||
| 13 | Electric motorcycles and scooters | Cars & Mobility | 1.58× | ||
| 14 | Office 365 | Technology & Electronics | 1.55× | ||
| 15 | Lycamobile | Technology & Electronics | 1.55× | ||
| 16 | Bluetooth | Technology & Electronics | 1.53× | ||
| 17 | Financial technology | Business & Career | 1.53× | ||
| 18 | Package tour | Travel & Leisure | 1.53× | ||
| 19 | Radio 2 | Music & Radio | 1.52× | ||
| 20 | Retirement home | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.02× | |
| Social Media Usage | JOY | 0.82× | |
| Early Adopter Mentality | POWER | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Pet Ownership | JOY | 0.61× | |
| Design Affinity | PREMIUM | 0.73× |
Tablet computers has an estimated audience of 1,146,843 people in Belgium, concentrated in Hainaut and East Flanders.
52.4% of Tablet computers fans are female, 47.6% are male, with an average age of 43.1 years.
Tablet computers fans show strongest brand affinity for Office 365 (1.55×), Smart TV (1.87×), and Solar power (1.62×) over the country average.
Tablet computers fans in Belgium are most concentrated in Hainaut (reach ~100K), East Flanders (reach ~100K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tablet computers itself, the audience over-indexes on Smart TV (1.87×), Solar power (1.62×), Bluetooth (1.53×), and Smartwatch (1.68×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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