A data profile of the people who buy, follow and care about Tablet computers in Austria — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 845,747 people in Austria.
The average Tablet computers fan in Austria is 42.0 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Cloud computing, Solar power, Smart TV, with strongest over-indexing on Cloud computing (1.57× the country average).
Demographically, the Tablet computers audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Tablet computers fan in Austria is balanced, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Cloud computing.
The key figures that characterise the Tablet computers profile in Austria.
48.2% are female, 51.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 42.0 |
| Estimated audience size | 845,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Tablet computers audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
Where the Tablet computers audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~100K | 1.08× | |
| 02 | Styria | ~100K | 1.08× | |
| 03 | Burgenland | ~20K | 1.05× | |
| 04 | Lower Austria | ~100K | 1.00× | |
| 05 | Carinthia (state) | ~40K | 0.99× | |
| 06 | Tyrol | ~60K | 0.98× | |
| 07 | Vorarlberg | ~30K | 0.98× | |
| 08 | Salzburg | ~50K | 0.96× | |
| 09 | Vienna | ~100K | 0.87× |
The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | C (programming language) | Technology & Electronics | 2.50× | ||
| 02 | Smart TV | Technology & Electronics | 1.93× | ||
| 03 | Network storage | Technology & Electronics | 1.93× | ||
| 04 | Lenovo | Technology & Electronics | 1.90× | ||
| 05 | GPS devices | Technology & Electronics | 1.84× | ||
| 06 | Smartwatch | Technology & Electronics | 1.82× | ||
| 07 | GSM | Technology & Electronics | 1.80× | ||
| 08 | Washing machine | Home & Garden | 1.72× | ||
| 09 | ITunes | Music & Radio | 1.67× | ||
| 10 | Chloé | Fashion & Accessoires | 1.63× | ||
| 11 | Bluetooth | Technology & Electronics | 1.61× | ||
| 12 | Headphones | Technology & Electronics | 1.61× | ||
| 13 | Cloud computing | Technology & Electronics | 1.57× | ||
| 14 | Digital wallet | Internet & Social Media | 1.57× | ||
| 15 | Solar power | Home & Garden | 1.56× | ||
| 16 | Casino games | Games | 1.56× | ||
| 17 | Electric motorcycles and scooters | Cars & Mobility | 1.54× | ||
| 18 | Slot machine | Games | 1.54× | ||
| 19 | Fronius | Home & Garden | 1.53× | ||
| 20 | Loan | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.45× | |
| Urban Lifestyle | OPEN | 1.21× | |
| Early Adopter Mentality | POWER | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.54× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Social Media Usage | JOY | 0.79× |
Tablet computers has an estimated audience of 845,747 people in Austria, concentrated in Vienna and Lower Austria.
48.2% of Tablet computers fans are female, 51.8% are male, with an average age of 42.0 years.
Tablet computers fans show strongest brand affinity for Cloud computing (1.57×), Solar power (1.56×), and Smart TV (1.93×) over the country average.
Tablet computers fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tablet computers itself, the audience over-indexes on Solar power (1.56×), Smart TV (1.93×), Washing machine (1.72×), and C (programming language) (2.5×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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