A data profile of the people who buy, follow and care about Tablet computers in Brazil — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 9,027,696 people in Brazil.
The average Tablet computers fan in Brazil is 41.3 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Shopee, Black Friday (shopping), O Boticário, with strongest over-indexing on Shopee (2.35× the country average).
Demographically, the Tablet computers audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Tablet computers fan in Brazil is balanced, around 41.3 years old, with strong Creativity tendencies and a notable affinity for Shopee.
The key figures that characterise the Tablet computers profile in Brazil.
53.9% are female, 46.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.3 |
| Estimated audience size | 9,027,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Tablet computers audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
Where the Tablet computers audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~300K | 1.26× | |
| 02 | Bahia | ~600K | 1.08× | |
| 03 | Sergipe | ~100K | 1.08× | |
| 04 | Pará | ~300K | 1.07× | |
| 05 | Amapá | ~30K | 1.07× | |
| 06 | Alagoas | ~100K | 1.05× | |
| 07 | Roraima | ~30K | 1.05× | |
| 08 | Pernambuco | ~400K | 1.04× | |
| 09 | Rio Grande do Norte | ~200K | 1.03× | |
| 10 | Acre | ~30K | 1.03× | |
| 11 | Paraíba | ~200K | 1.02× | |
| 12 | Piauí | ~100K | 1.02× | |
| 13 | Tocantins | ~60K | 1.00× | |
| 14 | Espírito Santo | ~200K | 0.97× | |
| 15 | Rio de Janeiro | ~800K | 0.96× | |
| 16 | Goiás | ~300K | 0.95× | |
| 17 | Mato Grosso do Sul | ~100K | 0.95× | |
| 18 | Rondônia | ~70K | 0.95× | |
| 19 | Ceará | ~400K | 0.94× | |
| 20 | Amazonas | ~100K | 0.94× | |
| 21 | Minas Gerais | ~900K | 0.93× | |
| 22 | Mato Grosso | ~200K | 0.91× | |
| 23 | Federal District | ~100K | 0.90× | |
| 24 | São Paulo | ~2M | 0.89× | |
| 25 | Rio Grande do Sul | ~400K | 0.82× | |
| 26 | Paraná | ~400K | 0.81× | |
| 27 | Santa Catarina | ~300K | 0.81× |
The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sampler (musical instrument) | Music & Radio | 2.91× | ||
| 02 | Lindås | Travel & Leisure | 2.49× | ||
| 03 | Shopee | Shopping | 2.35× | ||
| 04 | RedeTV! | Movies & TV | 2.20× | ||
| 05 | Ontology | Health | 2.12× | ||
| 06 | Southeast Region, Brazil | Travel & Leisure | 2.06× | ||
| 07 | Deity | Politics & Society | 2.06× | ||
| 08 | Esporte Clube Juventude | Sports | 1.97× | ||
| 09 | Electrolux | Home & Garden | 1.87× | ||
| 10 | Andressa Urach | Fashion & Accessoires | 1.84× | ||
| 11 | Clube do Remo | Sports | 1.81× | ||
| 12 | Black Friday (shopping) | Shopping | 1.78× | ||
| 13 | O Boticário | Shopping | 1.73× | ||
| 14 | Crochet | Home & Garden | 1.71× | ||
| 15 | Technology & Electronics | 1.69× | |||
| 16 | Carrefour | Shopping | 1.63× | ||
| 17 | Credit cards | Business & Career | 1.61× | ||
| 18 | Discount stores | Shopping | 1.60× | ||
| 19 | Confectionery | Food & Beverages | 1.52× | ||
| 20 | Wholesale | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.32× | |
| Spirituality | BALANCE | 1.24× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.77× | |
| Community Orientation | OPEN | 0.80× | |
| Career Orientation | POWER | 0.81× |
Tablet computers has an estimated audience of 9,027,696 people in Brazil, concentrated in São Paulo and Minas Gerais.
53.9% of Tablet computers fans are female, 46.1% are male, with an average age of 41.3 years.
Tablet computers fans show strongest brand affinity for Shopee (2.35×), Black Friday (shopping) (1.78×), and O Boticário (1.73×) over the country average.
Tablet computers fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~900K), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Tablet computers itself, the audience over-indexes on Black Friday (shopping) (1.78×), O Boticário (1.73×), Email (1.69×), and Sampler (musical instrument) (2.91×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.