Black Friday (shopping) Audience in Brazil
Black Friday (shopping) has an estimated audience of 17,162,088 people in Brazil. 65.0% are female, 35.0% are male, average age 40.3. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Black Friday (shopping) fan in Brazil is 40.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Black Friday (shopping) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Category: Shopping · Type: Topic
Demographics of Black Friday (shopping) fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 40.3 |
| Estimated audience size | 17,162,088 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,627,544 | 1.04× |
| Minas Gerais | 2,027,426 | 1.14× |
| Rio de Janeiro | 1,621,593 | 1.01× |
| Bahia | 1,206,635 | 1.07× |
| Rio Grande do Sul | 1,126,531 | 1.11× |
| Paraná | 981,684 | 0.94× |
| Pernambuco | 857,336 | 1.09× |
| Santa Catarina | 835,155 | 1.06× |
| Ceará | 711,415 | 0.95× |
| Goiás | 659,546 | 1.01× |
| Pará | 534,060 | 0.95× |
| Paraíba | 390,739 | 1.13× |
| Maranhão | 380,572 | 0.89× |
| Espírito Santo | 345,536 | 0.97× |
| Federal District | 345,430 | 1.21× |
| Mato Grosso | 297,884 | 0.93× |
| Rio Grande do Norte | 296,813 | 1.04× |
| Alagoas | 253,934 | 1.01× |
| Mato Grosso do Sul | 248,478 | 0.99× |
| Amazonas | 237,890 | 0.8× |
| Piauí | 207,866 | 0.87× |
| Sergipe | 203,036 | 1.14× |
| Rondônia | 136,518 | 0.95× |
| Tocantins | 115,522 | 1.02× |
| Amapá | 59,536 | 0.98× |
| Acre | 52,003 | 0.87× |
| Roraima | 41,333 | 0.85× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.05 |
| Price Sensitivity | PREMIUM | 1.85 |
| Creativity | OPEN | 1.47 |
| Spirituality | BALANCE | 1.46 |
| Family Orientation | CONSERVATISM | 1.33 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.1% |
| Italy | 7.2% |
See Black Friday (shopping) audiences in other countries
- Black Friday (shopping) — Germany
- Black Friday (shopping) — United States
- Black Friday (shopping) — United Kingdom
- Black Friday (shopping) — France
- Black Friday (shopping) — Italy
- Black Friday (shopping) — Spain
- Black Friday (shopping) — Japan
- Black Friday (shopping) — South Korea
- Black Friday (shopping) — India
- Black Friday (shopping) — Canada
- Black Friday (shopping) — Mexico
More Shopping audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Black Friday (shopping). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.