Black Friday (shopping) Audience in United Kingdom
Black Friday (shopping) has an estimated audience of 11,852,692 people in United Kingdom. 66.0% are female, 34.0% are male, average age 44.3. Top regions: England, Greater London, North West. Top brand affinities: Cyber Monday, Matalan, Discounting, Drop shipping, Purchase discount.
The average Black Friday (shopping) fan in United Kingdom is 44.3 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Cyber Monday, Matalan, Discounting, with strongest over-indexing on Cyber Monday (2.45× the country average). Demographically, the Black Friday (shopping) audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Black Friday (shopping) fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 44.3 |
| Estimated audience size | 11,852,692 |
Audience persona
The typical Black Friday (shopping) fan in United Kingdom is more female, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Cyber Monday.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,889,519 | 2.16× |
| Greater London | 1,895,629 | 1.23× |
| North West | 1,730,627 | 1.37× |
| South East | 1,601,020 | 1.01× |
| East of England | 1,155,140 | 1.07× |
| South West | 1,006,047 | 1.03× |
| East Midlands | 907,891 | 1.09× |
| Yorkshire and the Humber | 724,265 | 0.76× |
| Scotland | 708,007 | 0.66× |
| West Midlands | 386,572 | 0.76× |
| Wales | 342,687 | 0.51× |
| North East | 319,163 | 0.69× |
| Northern Ireland | 242,465 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cyber Monday | 2.45× | Shopping |
| Matalan | 1.57× | Shopping |
| Discounting | 2.26× | Shopping |
| Drop shipping | 1.6× | Shopping |
| Purchase discount | 2.18× | Shopping |
| Mountain Warehouse | 1.68× | Fashion & Accessoires |
| Western wear | 1.69× | Fashion & Accessoires |
| Infant clothing | 1.63× | Kids & Family |
| TopCashBack | 1.57× | Shopping |
| J. D. Williams | 1.55× | Shopping |
| Sportswear (fashion) | 1.68× | Fashion & Accessoires |
| Beauty & Fashion | 1.73× | Beauty & Wellness |
| Diaper bag | 1.73× | Kids & Family |
| The White Company | 1.52× | Literature |
| Sterilization (microbiology) | 2.47× | Health |
| Kitchen utensil | 1.53× | Home & Garden |
| Hypermarket | 1.52× | Shopping |
| Outerwear | 1.53× | Fashion & Accessoires |
| Reiss (brand) | 1.52× | Fashion & Accessoires |
| Furniture Village | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.25 |
| Indulgence | JOY | 1.19 |
| Convenience Orientation | PREMIUM | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
| Family Orientation | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.1% |
| Italy | 7.2% |
See Black Friday (shopping) audiences in other countries
- Black Friday (shopping) — Germany
- Black Friday (shopping) — United States
- Black Friday (shopping) — France
- Black Friday (shopping) — Italy
- Black Friday (shopping) — Spain
- Black Friday (shopping) — Brazil
- Black Friday (shopping) — Japan
- Black Friday (shopping) — South Korea
- Black Friday (shopping) — India
More Shopping audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Black Friday (shopping) have in United Kingdom?
Black Friday (shopping) has an estimated audience of 11,852,692 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Black Friday (shopping) fans?
66.0% of Black Friday (shopping) fans are female, 34.0% are male, with an average age of 44.3 years.
Which brands do Black Friday (shopping) fans like most?
Black Friday (shopping) fans show strongest brand affinity for Cyber Monday (2.45×), Matalan (1.57×), and Discounting (2.26×) over the country average.
Where do Black Friday (shopping) fans live in United Kingdom?
Black Friday (shopping) fans in United Kingdom are most concentrated in England (reach 8,889,519), Greater London (reach 1,895,629), and North West (reach 1,730,627). These three regions account for the largest share of the active audience.
What other brands do Black Friday (shopping) fans also like?
Beyond Black Friday (shopping) itself, the audience over-indexes on Matalan (1.57×), Discounting (2.26×), Drop shipping (1.6×), and Purchase discount (2.18×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Black Friday (shopping). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.