A data profile of the people who buy, follow and care about Cyber Monday in United Kingdom — modelled from more than twelve digital signal sources. Cyber Monday has an estimated audience of 6,708,016 people in United Kingdom.
The average Cyber Monday fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Black Friday (shopping), TopCashBack, Matalan, with strongest over-indexing on Black Friday (shopping) (2.59× the country average).
Demographically, the Cyber Monday audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cyber Monday fan in United Kingdom is more female, around 44.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Black Friday (shopping).
The key figures that characterise the Cyber Monday profile in United Kingdom.
68.5% are female, 31.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 44.1 |
| Estimated audience size | 6,708,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Cyber Monday audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 7.2% |
| Italy | 6.2% |
Where the Cyber Monday audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1.5M | 1.47× | |
| 02 | North West | ~900K | 1.31× | |
| 03 | Northern Ireland | ~200K | 1.07× | |
| 04 | England | ~5M | 1.05× | |
| 05 | East of England | ~600K | 1.05× | |
| 06 | East Midlands | ~500K | 1.01× | |
| 07 | South East | ~900K | 0.98× | |
| 08 | Scotland | ~600K | 0.98× | |
| 09 | South West | ~500K | 0.97× | |
| 10 | Wales | ~300K | 0.90× | |
| 11 | North East | ~200K | 0.81× | |
| 12 | Yorkshire and the Humber | ~400K | 0.74× | |
| 13 | West Midlands | ~200K | 0.73× |
The strongest cross-interests of the Cyber Monday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sterilization (microbiology) | Health | 5.74× | ||
| 02 | TopCashBack | Shopping | 3.62× | ||
| 03 | Mountain Warehouse | Fashion & Accessoires | 3.15× | ||
| 04 | Black Friday (shopping) | Shopping | 2.59× | ||
| 05 | Discounts and allowances | Shopping | 2.43× | ||
| 06 | River Island | Fashion & Accessoires | 2.35× | ||
| 07 | Matalan | Shopping | 2.14× | ||
| 08 | Primark | Shopping | 1.95× | ||
| 09 | Very (online retailer) | Website / Newspaper / Magazine | 1.91× | ||
| 10 | Dresses | Fashion & Accessoires | 1.83× | ||
| 11 | H&M | Shopping | 1.82× | ||
| 12 | Dunelm | Home & Garden | 1.76× | ||
| 13 | Handbags | Fashion & Accessoires | 1.75× | ||
| 14 | Women's clothing | Fashion & Accessoires | 1.72× | ||
| 15 | Christmas | Kids & Family | 1.70× | ||
| 16 | Argos (retailer) | Shopping | 1.69× | ||
| 17 | JD Sports | Shopping | 1.64× | ||
| 18 | Home Bargains | Shopping | 1.53× | ||
| 19 | EBay | Shopping | 1.52× | ||
| 20 | Coupons | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.12× | |
| Creativity | OPEN | 1.41× | |
| DIY Mentality | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Career Orientation | POWER | 0.71× | |
| Mindfulness | BALANCE | 0.72× |
Cyber Monday has an estimated audience of 6,708,016 people in United Kingdom, concentrated in England and Greater London.
68.5% of Cyber Monday fans are female, 31.5% are male, with an average age of 44.1 years.
Cyber Monday fans show strongest brand affinity for Black Friday (shopping) (2.59×), TopCashBack (3.62×), and Matalan (2.14×) over the country average.
Cyber Monday fans in United Kingdom are most concentrated in England (reach ~5M), Greater London (reach ~1.5M), and North West (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Cyber Monday itself, the audience over-indexes on TopCashBack (3.62×), Matalan (2.14×), Very (online retailer) (1.91×), and River Island (2.35×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cyber Monday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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