A data profile of the people who buy, follow and care about Cyber Monday in France — modelled from more than twelve digital signal sources. Cyber Monday has an estimated audience of 3,003,120 people in France.
The average Cyber Monday fan in France is 43.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Bag, Party dress, Sleeve, with strongest over-indexing on Bag (7.09× the country average).
Demographically, the Cyber Monday audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cyber Monday fan in France is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Bag.
The key figures that characterise the Cyber Monday profile in France.
69.5% are female, 30.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 43.4 |
| Estimated audience size | 3,003,120 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Cyber Monday audience comes from France.
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 7.2% |
| Italy | 6.2% |
Where the Cyber Monday audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~900K | 1.64× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.17× | |
| 03 | Occitanie | ~300K | 1.10× | |
| 04 | Grand Est | ~300K | 1.07× | |
| 05 | Nouvelle-Aquitaine | ~300K | 1.05× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.04× | |
| 07 | Pays de la Loire | ~200K | 0.99× | |
| 08 | Hauts-de-France | ~300K | 0.97× | |
| 09 | Centre-Val de Loire | ~100K | 0.90× | |
| 10 | Brittany | ~100K | 0.89× | |
| 11 | Corsica | ~10K | 0.89× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.86× | |
| 13 | Normandy | ~100K | 0.85× |
The strongest cross-interests of the Cyber Monday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atacadão | Shopping | 22.60× | ||
| 02 | TopCashBack | Shopping | 12.60× | ||
| 03 | Eye protection | Health | 8.52× | ||
| 04 | Discount card | Shopping | 7.48× | ||
| 05 | Little black dress | Fashion & Accessoires | 7.28× | ||
| 06 | Bag | Fashion & Accessoires | 7.09× | ||
| 07 | Party dress | Fashion & Accessoires | 6.77× | ||
| 08 | Dress shirt | Fashion & Accessoires | 5.77× | ||
| 09 | Men's Fashion | Fashion & Accessoires | 5.66× | ||
| 10 | Gown | Fashion & Accessoires | 5.36× | ||
| 11 | Sleeve | Fashion & Accessoires | 4.82× | ||
| 12 | Western wear | Fashion & Accessoires | 4.44× | ||
| 13 | Shorts | Fashion & Accessoires | 4.25× | ||
| 14 | Groupon | Internet & Social Media | 4.03× | ||
| 15 | Temu | Shopping | 3.55× | ||
| 16 | Deal of the day | Shopping | 3.20× | ||
| 17 | Black Friday (shopping) | Shopping | 3.19× | ||
| 18 | Limited liability company | Business & Career | 3.00× | ||
| 19 | EBay | Shopping | 2.77× | ||
| 20 | Coupons | Shopping | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.91× | |
| Quality Awareness | PREMIUM | 1.23× | |
| DIY Mentality | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.49× | |
| Mindfulness | BALANCE | 0.58× | |
| Patriotism | CONSERVATISM | 0.59× |
Cyber Monday has an estimated audience of 3,003,120 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
69.5% of Cyber Monday fans are female, 30.5% are male, with an average age of 43.4 years.
Cyber Monday fans show strongest brand affinity for Bag (7.09×), Party dress (6.77×), and Sleeve (4.82×) over the country average.
Cyber Monday fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cyber Monday itself, the audience over-indexes on Party dress (6.77×), Sleeve (4.82×), Dress shirt (5.77×), and Atacadão (22.6×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cyber Monday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.