A data profile of the people who buy, follow and care about Bag in France — modelled from more than twelve digital signal sources. Bag has an estimated audience of 2,796,336 people in France.
Bag has an estimated audience of 2,796,336 people in France. 73.8% are female, 26.2% are male, average age 42.9. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Christmas tree, Formal wear.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (332.44× the country average).
Demographically, the Bag audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Travelling.
The typical Bag fan in France is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Bag profile in France.
73.8% are female, 26.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 73.8% |
| Male | 26.2% |
| Average age | 42.9 |
| Estimated audience size | 2,796,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Bag audience comes from France.
| Country | Share |
|---|---|
| Japan | 12.6% |
| China | 11.6% |
| United States | 11.3% |
The strongest cross-interests of the Bag audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 332.44× | ||
| 02 | Selfridges | Shopping | 158.58× | ||
| 03 | Christmas tree | Kids & Family | 20.86× | ||
| 04 | Christmas Gift | Kids & Family | 19.63× | ||
| 05 | Sexology | Kids & Family | 15.67× | ||
| 06 | Formal wear | Fashion & Accessoires | 13.88× | ||
| 07 | Kitchen garden | Home & Garden | 13.41× | ||
| 08 | Dentistry | Business & Career | 11.22× | ||
| 09 | Doctor of Medicine | Business & Career | 10.65× | ||
| 10 | Sustainable products | Politics & Society | 8.92× | ||
| 11 | Artificial nails | Beauty & Wellness | 8.87× | ||
| 12 | Cyber Monday | Shopping | 7.09× | ||
| 13 | Backpack | Fashion & Accessoires | 6.65× | ||
| 14 | Sessùn | Fashion & Accessoires | 5.54× | ||
| 15 | Comptoir des Cotonniers | Fashion & Accessoires | 4.80× | ||
| 16 | Household goods | Home & Garden | 4.40× | ||
| 17 | Manicure | Beauty & Wellness | 4.05× | ||
| 18 | Livemusic | Music & Radio | 3.62× | ||
| 19 | Kitchen | Home & Garden | 2.58× | ||
| 20 | TikTok | Internet & Social Media | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 3.31× | |
| Travelling | THRILL | 2.61× | |
| Mindfulness | BALANCE | 2.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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