Bag Audience in United States
Bag has an estimated audience of 15,174,583 people in United States. 69.7% are female, 30.3% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Bank account, Natural rubber, Women's empowerment, Home equity, Staycation.
The average Bag fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bank account, Natural rubber, Women's empowerment, with strongest over-indexing on Bank account (4.21× the country average). Demographically, the Bag audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Bag fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 41.8 |
| Estimated audience size | 15,174,583 |
Audience persona
The typical Bag fan in United States is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,828,722 | 1.7× |
| New York | 1,766,573 | 2.08× |
| Texas | 1,617,109 | 1.24× |
| Florida | 1,281,588 | 1.25× |
| Pennsylvania | 673,504 | 1.32× |
| Illinois | 654,791 | 1.3× |
| New Jersey | 641,930 | 1.66× |
| Georgia | 577,419 | 1.24× |
| North Carolina | 480,383 | 1.05× |
| Virginia | 443,689 | 1.2× |
| Ohio | 428,941 | 0.92× |
| Massachusetts | 391,066 | 1.31× |
| Maryland | 360,223 | 1.38× |
| Michigan | 355,448 | 0.9× |
| Washington | 354,551 | 1.16× |
| Arizona | 301,154 | 0.97× |
| Tennessee | 264,399 | 0.87× |
| Indiana | 248,133 | 0.9× |
| Minnesota | 215,804 | 0.99× |
| South Carolina | 211,573 | 0.93× |
| Missouri | 210,733 | 0.86× |
| Colorado | 192,852 | 0.81× |
| Louisiana | 192,241 | 0.98× |
| Connecticut | 183,075 | 1.2× |
| Oregon | 182,749 | 1.05× |
| Wisconsin | 182,028 | 0.8× |
| Alabama | 176,461 | 0.83× |
| Kentucky | 148,923 | 0.78× |
| Nevada | 147,429 | 1× |
| Oklahoma | 142,045 | 0.84× |
| Utah | 114,617 | 0.84× |
| Mississippi | 108,107 | 0.86× |
| Arkansas | 105,822 | 0.85× |
| Kansas | 105,714 | 0.88× |
| Iowa | 105,070 | 0.84× |
| Hawaii | 84,318 | 1.29× |
| Nebraska | 62,452 | 0.82× |
| New Mexico | 60,136 | 0.79× |
| Washington, District of Columbia | 53,070 | 1.16× |
| Delaware | 50,440 | 1.2× |
| Idaho | 50,365 | 0.66× |
| West Virginia | 47,240 | 0.67× |
| Rhode Island | 46,572 | 0.96× |
| Maine | 45,558 | 0.84× |
| New Hampshire | 40,513 | 0.68× |
| South Dakota | 26,490 | 0.76× |
| North Dakota | 24,987 | 0.8× |
| Alaska | 24,052 | 0.74× |
| Montana | 23,483 | 0.56× |
| Vermont | 16,490 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 4.21× | Business & Career |
| Natural rubber | 2.55× | Cars & Mobility |
| Women's empowerment | 4.9× | Politics & Society |
| Home equity | 1.77× | Home & Garden |
| Staycation | 2.72× | Home & Garden |
| Cam Ward | 3.04× | Sports |
| Nebraska Cornhuskers football | 2.78× | Sports |
| Mothercare | 2.37× | Kids & Family |
| Jesse Plemons | 2.4× | Movies & TV |
| JDSU | 1.99× | Business & Career |
| Home staging | 3.04× | Home & Garden |
| Charlamagne Tha God | 5.32× | Movies & TV |
| Tierra Cali | 4.25× | Travel & Leisure |
| Cachorro | 2.86× | Pets & Animals |
| Urban horticulture | 1.88× | Home & Garden |
| Jaws | 2.85× | Movies & TV |
| Soldering iron | 1.6× | Home & Garden |
| Noodle (Gorillaz) | 1.68× | Music & Radio |
| Acoustic music | 2.08× | Music & Radio |
| N1 road (South Africa) | 1.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.29 |
| Price Sensitivity | PREMIUM | 1.98 |
| Creativity | OPEN | 1.69 |
| Sustainability | BALANCE | 1.66 |
| DIY Mentality | THRILL | 1.64 |
| Luxury Orientation | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 12.6% |
| China | 11.6% |
| United States | 11.3% |
See Bag audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Bag have in United States?
Bag has an estimated audience of 15,174,583 people in United States, concentrated in California and New York.
What is the gender split and age of Bag fans?
69.7% of Bag fans are female, 30.3% are male, with an average age of 41.8 years.
Which brands do Bag fans like most?
Bag fans show strongest brand affinity for Bank account (4.21×), Natural rubber (2.55×), and Women's empowerment (4.9×) over the country average.
Where do Bag fans live in United States?
Bag fans in United States are most concentrated in California (reach 2,828,722), New York (reach 1,766,573), and Texas (reach 1,617,109). These three regions account for the largest share of the active audience.
What other brands do Bag fans also like?
Beyond Bag itself, the audience over-indexes on Natural rubber (2.55×), Women's empowerment (4.9×), Home equity (1.77×), and Staycation (2.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.