Rascasse Audience Intelligence

Bag Audience in United States

A data profile of the people who buy, follow and care about Bag in United States — modelled from more than twelve digital signal sources. Bag has an estimated audience of 15,174,583 people in United States.

#1565among Topic in United States#111in Fashion & Accessoires

The average Bag fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Loyalty program, Cyber Monday, Deal of the day, with strongest over-indexing on Loyalty program (11.88× the country average).

Demographically, the Bag audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bag fan in United States is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Loyalty program.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bag profile in United States.

Audience size
15.2M
in United States
Gender
69.7%♀
30.3% male
Age
41.8
average years
Country rank
#2306
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bag fans

69.7% are female, 30.3% are male, average age 41.8.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Bag audience in United States
MetricValue
Female69.7%
Male30.3%
Average age41.8
Estimated audience size15,174,583
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Bag audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Bag audience comes from United States.

Worldwide audience distribution share by country for Bag
CountryShare
Japan12.6%
China11.6%
United States11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bag audience in United States is strongest.

Fig. 05

Top regions by affinity

Bag fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.88×
02New Jersey~600K1.57×
03California~2.5M1.56×
04Maryland~300K1.32×
05Hawaii~80K1.30×
06Pennsylvania~600K1.27×
07Massachusetts~400K1.25×
08Texas~1.5M1.21×
09Georgia~600K1.21×
10Illinois~600K1.19×
11Washington, District of Columbia~50K1.18×
12Delaware~50K1.18×
13Florida~1M1.17×
14Connecticut~200K1.17×
15Virginia~400K1.12×
16Washington~300K1.11×
17Louisiana~200K1.05×
18North Carolina~500K1.02×
19Nevada~100K1.01×
20Arizona~300K0.98×
21Oregon~200K0.98×
22South Carolina~200K0.97×
23Minnesota~200K0.97×
24Rhode Island~50K0.96×
25Mississippi~100K0.94×
26Alabama~200K0.93×
27Ohio~400K0.92×
28Kansas~100K0.91×
29Utah~100K0.90×
30Missouri~200K0.89×
31Arkansas~100K0.89×
32Nebraska~70K0.89×
33Michigan~400K0.88×
34Oklahoma~100K0.88×
35North Dakota~30K0.88×
36Indiana~200K0.87×
37Maine~50K0.87×
38South Dakota~30K0.87×
39Alaska~30K0.87×
40Tennessee~300K0.85×
41Kentucky~200K0.85×
42Iowa~100K0.85×
43Wisconsin~200K0.83×
44New Mexico~60K0.82×
45Colorado~200K0.78×
46West Virginia~50K0.76×
47Idaho~60K0.74×
48New Hampshire~40K0.74×
49Vermont~20K0.74×
50Montana~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Bag, United States
0.72×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bag audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bag audience
#·InterestCategoryAffinity×
01Loyalty programShopping11.88×
02Slim-fit pantsFashion & Accessoires9.05×
03PandoraFashion & Accessoires7.79×
04Formal wearFashion & Accessoires5.95×
05Cyber MondayShopping5.77×
06GrouponInternet & Social Media5.02×
07Deal of the dayShopping4.83×
08Sex and the CityMovies & TV3.61×
09ZaraShopping3.36×
10Diaper bagKids & Family3.15×
11Black Friday (shopping)Shopping3.03×
12SunglassesFashion & Accessoires2.81×
13Planet FitnessSports2.13×
14Nordstrom rackFashion & Accessoires2.00×
15HandbagsFashion & Accessoires1.96×
16TrousersFashion & Accessoires1.83×
17NordstromShopping1.77×
18Hobby LobbyHome & Garden1.55×
19Luxury goodsFashion & Accessoires1.53×
20Do it yourself (DIY)Home & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bag audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bag audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.41×
Design AffinityPREMIUM1.70×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bag audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
TraditionCONSERVATISM0.91×
Convenience OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bag have in United States?

Bag has an estimated audience of 15,174,583 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bag fans?

69.7% of Bag fans are female, 30.3% are male, with an average age of 41.8 years.

03

Which brands do Bag fans like most?

Bag fans show strongest brand affinity for Loyalty program (11.88×), Cyber Monday (5.77×), and Deal of the day (4.83×) over the country average.

04

Where do Bag fans live in United States?

Bag fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bag fans also like?

Beyond Bag itself, the audience over-indexes on Cyber Monday (5.77×), Deal of the day (4.83×), Groupon (5.02×), and Pandora (7.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Bag audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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