Bag Audience in United States

Bag has an estimated audience of 15,174,583 people in United States. 69.7% are female, 30.3% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Bag fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Bag audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Bag fans

Demographic split for Bag audience in United States
MetricValue
Female69.7%
Male30.3%
Average age41.8
Estimated audience size15,174,583

Audience persona

The typical Bag fan in United States is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Bag in United States
RegionReachAffinity
California2,828,7221.7×
New York1,766,5732.08×
Texas1,617,1091.24×
Florida1,281,5881.25×
Pennsylvania673,5041.32×
Illinois654,7911.3×
New Jersey641,9301.66×
Georgia577,4191.24×
North Carolina480,3831.05×
Virginia443,6891.2×
Ohio428,9410.92×
Massachusetts391,0661.31×
Maryland360,2231.38×
Michigan355,4480.9×
Washington354,5511.16×
Arizona301,1540.97×
Tennessee264,3990.87×
Indiana248,1330.9×
Minnesota215,8040.99×
South Carolina211,5730.93×
Missouri210,7330.86×
Colorado192,8520.81×
Louisiana192,2410.98×
Connecticut183,0751.2×
Oregon182,7491.05×
Wisconsin182,0280.8×
Alabama176,4610.83×
Kentucky148,9230.78×
Nevada147,4291×
Oklahoma142,0450.84×
Utah114,6170.84×
Mississippi108,1070.86×
Arkansas105,8220.85×
Kansas105,7140.88×
Iowa105,0700.84×
Hawaii84,3181.29×
Nebraska62,4520.82×
New Mexico60,1360.79×
Washington, District of Columbia53,0701.16×
Delaware50,4401.2×
Idaho50,3650.66×
West Virginia47,2400.67×
Rhode Island46,5720.96×
Maine45,5580.84×
New Hampshire40,5130.68×
South Dakota26,4900.76×
North Dakota24,9870.8×
Alaska24,0520.74×
Montana23,4830.56×
Vermont16,4900.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bag audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Loyalty program8.8×Shopping
Planet Fitness3.74×Sports
Sex and the City5.91×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Tote bag18.05×Fashion & Accessoires
Do it yourself (DIY)2.31×Home & Garden
Cyber Monday3.4×Shopping
Nordstrom2.51×Shopping
Superman1.61×Movies & TV
Tory Burch4.49×Fashion & Accessoires
Urban Outfitters3.88×Shopping
Deal of the day3.49×Shopping
Groupon3.67×Internet & Social Media
Hobby Lobby2.25×Home & Garden
Designer clothing3.92×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bag audience
TraitClusterScore
Design AffinityPREMIUM2.29
Price SensitivityPREMIUM1.98
CreativityOPEN1.69
SustainabilityBALANCE1.66
DIY MentalityTHRILL1.64
Luxury OrientationPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Bag
CountryShare
Japan12.6%
China11.6%
United States11.3%

See Bag audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Bag have in United States?

Bag has an estimated audience of 15,174,583 people in United States, concentrated in California and New York.

What is the gender split and age of Bag fans?

69.7% of Bag fans are female, 30.3% are male, with an average age of 41.8 years.

Which brands do Bag fans like most?

Bag fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Bag fans live in United States?

Bag fans in United States are most concentrated in California (reach 2,828,722), New York (reach 1,766,573), and Texas (reach 1,617,109). These three regions account for the largest share of the active audience.

What other brands do Bag fans also like?

Beyond Bag itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.