Rascasse Audience Intelligence

Groupon Audience in United States

A data profile of the people who buy, follow and care about Groupon in United States — modelled from more than twelve digital signal sources. Groupon has an estimated audience of 24,897,151 people in United States.

#34among Website / Newspaper / Magazine in United States#25in Internet & Social Media

The average Groupon fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Bag, Chewy, Kohl's, with strongest over-indexing on Bag (5.02× the country average).

Demographically, the Groupon audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Groupon fan in United States is more female, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Bag.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Groupon profile in United States.

Audience size
24.9M
in United States
Gender
69.7%♀
30.3% male
Age
42.1
average years
Country rank
#1237
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Groupon

69.7% are female, 30.3% are male, average age 42.1.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Groupon audience in United States
MetricValue
Female69.7%
Male30.3%
Average age42.1
Estimated audience size24,897,151
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Groupon audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Groupon audience comes from United States.

Worldwide audience distribution share by country for Groupon
CountryShare
United States41.4%
United Kingdom12.2%
Spain8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Groupon audience in United States is strongest.

Fig. 05

Top regions by affinity

Groupon fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~500K2.07×
02Florida~3.5M1.97×
03Arizona~900K1.84×
04New Jersey~1M1.75×
05Maryland~700K1.67×
06California~4.5M1.58×
07Illinois~1.5M1.57×
08New York~2M1.51×
09Georgia~1M1.45×
10Connecticut~300K1.35×
11Virginia~800K1.30×
12Pennsylvania~1M1.28×
13Delaware~90K1.26×
14Texas~2.5M1.23×
15Ohio~900K1.22×
16Rhode Island~100K1.22×
17Washington, District of Columbia~90K1.21×
18Michigan~700K1.16×
19Colorado~400K1.14×
20Massachusetts~500K1.10×
21Hawaii~100K1.06×
22North Carolina~800K1.04×
23Minnesota~400K1.04×
24Washington~500K1.00×
25Indiana~400K0.99×
26Missouri~400K0.99×
27South Carolina~400K0.97×
28Utah~200K0.97×
29Tennessee~500K0.94×
30Oregon~300K0.91×
31Louisiana~300K0.87×
32Wisconsin~300K0.86×
33Kentucky~300K0.85×
34New Hampshire~80K0.83×
35Oklahoma~200K0.77×
36Alabama~300K0.76×
37Kansas~100K0.69×
38Idaho~80K0.67×
39New Mexico~70K0.60×
40Maine~50K0.58×
41Iowa~100K0.56×
42Nebraska~70K0.56×
43Mississippi~100K0.54×
44Arkansas~100K0.51×
45West Virginia~60K0.51×
46Alaska~20K0.45×
47Vermont~20K0.40×
48South Dakota~20K0.36×
49North Dakota~20K0.35×
50Montana~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Groupon, United States
0.33×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Groupon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Groupon audience
#·InterestCategoryAffinity×
01Discount cardShopping9.48×
02Cat loversPets & Animals5.76×
03BagFashion & Accessoires5.02×
04Loyalty programShopping3.72×
05ChewyShopping3.40×
06T.J.MaxxShopping2.48×
07BurlingtonFashion & Accessoires2.46×
08Dog loversPets & Animals2.37×
09MarshallsFashion & Accessoires2.36×
10J. C. PenneyShopping2.18×
11Hobby LobbyHome & Garden2.13×
12Kohl'sShopping2.09×
13Five BelowShopping2.09×
14Macy'sShopping1.98×
15Nordstrom rackFashion & Accessoires1.89×
16Dollar TreeShopping1.72×
17Old NavyFashion & Accessoires1.69×
18Women's clothingFashion & Accessoires1.67×
19NordstromShopping1.66×
20Target CorporationShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Groupon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Groupon audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.75×
Healthy LifestyleBALANCE1.34×
CreativityOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Groupon audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Risk AppetiteTHRILL0.82×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Groupon have in United States?

Groupon has an estimated audience of 24,897,151 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Groupon fans?

69.7% of Groupon fans are female, 30.3% are male, with an average age of 42.1 years.

03

Which brands do Groupon fans like most?

Groupon fans show strongest brand affinity for Bag (5.02×), Chewy (3.4×), and Kohl's (2.09×) over the country average.

04

Where do Groupon fans live in United States?

Groupon fans in United States are most concentrated in California (reach ~4.5M), Florida (reach ~3.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Groupon fans also like?

Beyond Groupon itself, the audience over-indexes on Chewy (3.4×), Kohl's (2.09×), Hobby Lobby (2.13×), and Marshalls (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Groupon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Groupon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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