Groupon Audience in United States

Groupon logo

Groupon has an estimated audience of 24,528,520 people in United States. 69.7% are female, 30.3% are male, average age 42.1. Top regions: California, Florida, Texas. Top brand affinities: Bag, Chewy, Kohl's, Hobby Lobby, Marshalls.

The average Groupon fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bag, Chewy, Kohl's, with strongest over-indexing on Bag (5.02× the country average). Demographically, the Groupon audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Consulting

Demographics of Groupon fans

Demographic split for Groupon audience in United States
MetricValue
Female69.7%
Male30.3%
Average age42.1
Estimated audience size24,528,520

Audience persona

The typical Groupon fan in United States is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Bag.

Top regions in United States

Top regions ranked by reach for Groupon in United States
RegionReachAffinity
California4,210,5601.56×
Florida3,268,5681.97×
Texas2,579,9521.22×
New York2,146,7551.57×
Illinois1,302,5991.59×
Georgia1,080,9851.43×
New Jersey1,075,2311.72×
Pennsylvania1,069,7071.3×
Ohio964,5551.28×
Arizona914,1771.83×
North Carolina808,7921.1×
Virginia806,6811.35×
Michigan771,8941.2×
Maryland713,3371.69×
Massachusetts548,0461.13×
Washington504,5321.03×
Nevada491,1322.07×
Tennessee458,6020.93×
Colorado448,9601.16×
Indiana448,5901×
Missouri401,2181.01×
Minnesota374,1881.06×
South Carolina369,2221×
Connecticut332,0121.35×
Wisconsin325,1530.88×
Louisiana277,4140.88×
Oregon265,3180.94×
Kentucky262,7760.85×
Alabama262,1030.76×
Utah222,4461.01×
Oklahoma210,0820.77×
Kansas125,6980.65×
Iowa112,1790.56×
Hawaii107,5511.02×
Arkansas100,7100.5×
Mississippi95,9430.47×
Rhode Island91,1971.17×
Washington, District of Columbia86,7961.18×
Idaho81,6650.66×
Delaware80,4461.19×
New Hampshire78,1730.81×
New Mexico73,7370.6×
Nebraska68,0620.55×
West Virginia55,1640.48×
Maine49,1550.56×
Alaska21,5060.41×
Montana18,7470.28×
South Dakota17,3800.31×
North Dakota14,8410.29×
Vermont14,6640.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Groupon audience
BrandAffinityCategory
Bag5.02×Fashion & Accessoires
Chewy3.4×Shopping
Kohl's2.09×Shopping
Hobby Lobby2.13×Home & Garden
Marshalls2.36×Fashion & Accessoires
Discount card9.48×Shopping
Macy's1.98×Shopping
T.J.Maxx2.48×Shopping
Women's clothing1.67×Fashion & Accessoires
Burlington2.46×Fashion & Accessoires
Target Corporation1.53×Shopping
Old Navy1.69×Fashion & Accessoires
Macy's1.52×Shopping
J. C. Penney2.18×Shopping
Dollar Tree1.72×Shopping
Dog lovers2.37×Pets & Animals
Cat lovers5.76×Pets & Animals
Loyalty program3.72×Shopping
Nordstrom rack1.89×Fashion & Accessoires
Nordstrom1.66×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Groupon audience
TraitClusterScore
Luxury OrientationPREMIUM2.64
Price SensitivityPREMIUM1.88
Risk AppetiteTHRILL1.85
ExtroversionTHRILL1.32
Convenience OrientationPREMIUM1.28
IndulgenceJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Groupon
CountryShare
United States41.4%
United Kingdom12.3%
Spain8.5%

See Groupon audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Groupon have in United States?

Groupon has an estimated audience of 24,528,520 people in United States, concentrated in California and Florida.

What is the gender split and age of Groupon fans?

69.7% of Groupon fans are female, 30.3% are male, with an average age of 42.1 years.

Which brands do Groupon fans like most?

Groupon fans show strongest brand affinity for Bag (5.02×), Chewy (3.4×), and Kohl's (2.09×) over the country average.

Where do Groupon fans live in United States?

Groupon fans in United States are most concentrated in California (reach 4,210,560), Florida (reach 3,268,568), and Texas (reach 2,579,952). These three regions account for the largest share of the active audience.

What other brands do Groupon fans also like?

Beyond Groupon itself, the audience over-indexes on Chewy (3.4×), Kohl's (2.09×), Hobby Lobby (2.13×), and Marshalls (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Groupon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.