Rascasse Audience Intelligence

Discount card Audience in United States

A data profile of the people who buy, follow and care about Discount card in United States — modelled from more than twelve digital signal sources. Discount card has an estimated audience of 2,800,563 people in United States.

#5300among Topic in United States#215in Shopping

The average Discount card fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Abuja, ALDO Shoes, Cyber Monday, with strongest over-indexing on Abuja (14.81× the country average).

Demographically, the Discount card audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Discount card fan in United States is balanced, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Abuja.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Discount card profile in United States.

Audience size
2.8M
in United States
Gender
53.6%♀
46.4% male
Age
40.9
average years
Country rank
#10880
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Discount card fans

53.6% are female, 46.4% are male, average age 40.9.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Discount card audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.9
Estimated audience size2,800,563
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Discount card audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Discount card audience comes from United States.

Worldwide audience distribution share by country for Discount card
CountryShare
United States11.8%
Spain8.0%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Discount card audience in United States is strongest.

Fig. 05

Top regions by affinity

Discount card fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~30K1.45×
02Alaska~7K1.25×
03Vermont~6K1.20×
04Delaware~9K1.19×
05North Dakota~6K1.13×
06Alabama~40K1.12×
07South Dakota~7K1.11×
08Montana~8K1.08×
09Georgia~90K1.07×
10Tennessee~60K1.06×
11Indiana~50K1.04×
12Rhode Island~9K1.04×
13Louisiana~40K1.03×
14Kentucky~40K1.03×
15Mississippi~20K1.03×
16West Virginia~10K1.03×
17Maine~10K1.01×
18New Hampshire~10K1.00×
19Idaho~10K0.99×
20Hawaii~10K0.99×
21New Mexico~10K0.98×
22South Carolina~40K0.96×
23Kansas~20K0.96×
24Nebraska~10K0.96×
25Washington, District of Columbia~8K0.96×
26North Carolina~80K0.94×
27Oklahoma~30K0.94×
28New York~100K0.93×
29Texas~200K0.92×
30Florida~200K0.92×
31Missouri~40K0.92×
32Iowa~20K0.92×
33Arizona~50K0.91×
34Nevada~20K0.90×
35Utah~20K0.90×
36Ohio~80K0.88×
37Oregon~30K0.88×
38Virginia~60K0.87×
39Connecticut~20K0.87×
40Michigan~60K0.86×
41Maryland~40K0.86×
42Colorado~40K0.86×
43Illinois~80K0.85×
44Wisconsin~40K0.85×
45New Jersey~60K0.83×
46Minnesota~30K0.83×
47Washington~50K0.82×
48Pennsylvania~80K0.81×
49Massachusetts~40K0.78×
50California~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Discount card, United States
0.75×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Discount card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Discount card audience
#·InterestCategoryAffinity×
01The White DressWebsite / Newspaper / Magazine49.46×
02Asim JofaFashion & Accessoires38.34×
03Pakistani SuitsFashion & Accessoires25.71×
04ALDO ShoesFashion & Accessoires21.78×
05Cashback websiteShopping16.17×
06AbujaTravel & Leisure14.81×
07Colors (TV channel)Movies & TV13.29×
08Punjab, PakistanTravel & Leisure10.94×
09Cotton OnFashion & Accessoires7.78×
10ShellacBeauty & Wellness6.51×
11Cyber MondayShopping4.30×
12GrouponInternet & Social Media3.64×
13Order (business)Business & Career3.38×
14Family DollarFashion & Accessoires3.22×
15Dollar GeneralShopping2.86×
16Black Friday (shopping)Shopping2.35×
17AldiShopping2.15×
18Indeed.comBusiness & Career2.11×
19Online shoppingShopping1.75×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Discount card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Discount card audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.15×
Quality AwarenessPREMIUM1.63×
Career OrientationPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Discount card audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.97×
PatriotismCONSERVATISM0.97×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Discount card have in United States?

Discount card has an estimated audience of 2,800,563 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Discount card fans?

53.6% of Discount card fans are female, 46.4% are male, with an average age of 40.9 years.

03

Which brands do Discount card fans like most?

Discount card fans show strongest brand affinity for Abuja (14.81×), ALDO Shoes (21.78×), and Cyber Monday (4.3×) over the country average.

04

Where do Discount card fans live in United States?

Discount card fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Discount card fans also like?

Beyond Discount card itself, the audience over-indexes on ALDO Shoes (21.78×), Cyber Monday (4.3×), Dollar General (2.86×), and Punjab, Pakistan (10.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Discount card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Discount card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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