Discount card Audience in United States

Discount card logo

Discount card has an estimated audience of 2,800,563 people in United States. 53.6% are female, 46.4% are male, average age 40.9. Top regions: Texas, California, Florida. Top brand affinities: Abuja, ALDO Shoes, Cyber Monday, Dollar General, Punjab, Pakistan.

The average Discount card fan in United States is 40.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Abuja, ALDO Shoes, Cyber Monday, with strongest over-indexing on Abuja (14.81× the country average). Demographically, the Discount card audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Discount card fans

Demographic split for Discount card audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.9
Estimated audience size2,800,563

Audience persona

The typical Discount card fan in United States is balanced, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Abuja.

Top regions in United States

Top regions ranked by reach for Discount card in United States
RegionReachAffinity
Texas230,8990.96×
California214,3230.7×
Florida180,8210.95×
New York147,0230.94×
Georgia105,4821.22×
North Carolina80,6160.96×
Illinois78,3410.84×
Ohio75,1640.87×
Pennsylvania68,1170.72×
Tennessee64,8341.15×
Michigan58,6700.8×
Virginia56,8440.83×
Indiana54,4171.06×
Arkansas53,7132.33×
Alabama52,0421.33×
Arizona49,6840.87×
New Jersey49,4660.69×
Kentucky41,3581.18×
South Carolina38,8120.92×
Louisiana38,7061.07×
Missouri38,4090.85×
Maryland35,6400.74×
Washington35,0440.62×
Colorado29,1220.66×
Oklahoma26,2650.84×
Massachusetts25,4290.46×
Wisconsin25,3730.6×
Minnesota23,4250.58×
Mississippi22,9751×
Oregon22,8650.71×
Nevada19,1680.71×
Iowa16,6320.72×
Kansas16,5970.75×
Utah15,6750.63×
West Virginia13,9761.07×
Idaho12,9060.92×
Connecticut12,8680.46×
New Mexico12,8200.91×
Alaska11,9542×
Hawaii11,4480.95×
Nebraska10,4710.75×
Montana10,4211.34×
South Dakota10,2861.59×
North Dakota10,0151.74×
New Hampshire9,8710.89×
Wyoming9,6912.33×
Rhode Island9,5311.07×
Maine9,5250.95×
Vermont9,3741.91×
Delaware8,5351.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discount card audience
BrandAffinityCategory
Abuja14.81×Travel & Leisure
ALDO Shoes21.78×Fashion & Accessoires
Cyber Monday4.3×Shopping
Dollar General2.86×Shopping
Punjab, Pakistan10.94×Travel & Leisure
Online shopping1.75×Shopping
Beauty1.75×Beauty & Wellness
Order (business)3.38×Business & Career
Asim Jofa38.34×Fashion & Accessoires
Indian Premier League3.88×Sports
Groupon3.64×Internet & Social Media
Colors (TV channel)13.29×Movies & TV
Aldi2.15×Shopping
The White Dress49.46×
Shellac6.51×Beauty & Wellness
Pakistani Suits25.71×Fashion & Accessoires
Indeed.com2.11×Business & Career
Family Dollar3.22×Fashion & Accessoires
Cotton On7.78×Fashion & Accessoires
Cashback website16.17×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discount card audience
TraitClusterScore
Price SensitivityPREMIUM3.12
Luxury OrientationPREMIUM1.48
Family OrientationCONSERVATISM1.4
MindfulnessBALANCE1.29
ExtroversionTHRILL1.27
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Discount card
CountryShare
United States11.8%
Spain8.0%
Brazil5.4%

See Discount card audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Discount card have in United States?

Discount card has an estimated audience of 2,800,563 people in United States, concentrated in Texas and California.

What is the gender split and age of Discount card fans?

53.6% of Discount card fans are female, 46.4% are male, with an average age of 40.9 years.

Which brands do Discount card fans like most?

Discount card fans show strongest brand affinity for Abuja (14.81×), ALDO Shoes (21.78×), and Cyber Monday (4.3×) over the country average.

Where do Discount card fans live in United States?

Discount card fans in United States are most concentrated in Texas (reach 230,899), California (reach 214,323), and Florida (reach 180,821). These three regions account for the largest share of the active audience.

What other brands do Discount card fans also like?

Beyond Discount card itself, the audience over-indexes on ALDO Shoes (21.78×), Cyber Monday (4.3×), Dollar General (2.86×), and Punjab, Pakistan (10.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discount card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.