Rascasse Audience Intelligence

Cotton On Target Market in United States

Cotton On has an estimated audience of 3M people in United States.

#1158among brands in United States#492in Fashion & Accessoires

The average Cotton On fan in United States is 28.9 years old, more female, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Asim Jofa, The White Dress, So Kamal, with strongest over-indexing on Asim Jofa (77.19× the country average).

Demographically, the Cotton On audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

The typical Cotton On fan in United States is more female, around 28.9 years old, with strong Quality Awareness tendencies and a notable affinity for Asim Jofa.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
60.4%♀
39.6% male
Age
28.9
average years
Country rank
#10477
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Cotton On

60.4% are female, 39.6% are male, average age 28.9.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Cotton On audience in United States
MetricValue
Female60.4%
Male39.6%
Average age28.9
Estimated audience size3M
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Cotton On audience in United States
Age bracketShare%
16-2453%
25-3421%
35-4413%
45-548%
55+5%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Cotton On audience comes from United States.

Worldwide audience distribution share by country for Cotton On
CountryShare
Australia36.8%
United States18.9%
South Africa8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cotton On customers by region in United States
#RegionReachAffinity×
01Utah~100K4.90×
02California~1M2.91×
03Idaho~50K2.84×
04New Jersey~200K1.86×
05Oregon~70K1.82×
06New York~300K1.67×
07Texas~300K1.59×
08Arizona~100K1.53×
09Delaware~10K1.49×
10Virginia~100K1.38×
11Minnesota~70K1.27×
12Washington~80K1.16×
13Maryland~60K1.14×
14Connecticut~40K1.14×
15Washington, District of Columbia~6K1.04×
16Nevada~30K1.01×
17Massachusetts~60K0.96×
18Colorado~50K0.94×
19Florida~200K0.93×
20Tennessee~60K0.90×
21Hawaii~10K0.90×
22Georgia~90K0.87×
23Rhode Island~8K0.81×
24South Carolina~40K0.79×
25Pennsylvania~90K0.77×
26Montana~8K0.77×
27Vermont~4K0.74×
28North Dakota~5K0.73×
29North Carolina~70K0.71×
30Louisiana~30K0.70×
31Michigan~60K0.69×
32Alaska~4K0.62×
33New Hampshire~7K0.61×
34South Dakota~5K0.60×
35Illinois~70K0.59×
36Nebraska~10K0.59×
37Iowa~20K0.57×
38Wisconsin~30K0.56×
39Maine~7K0.54×
40Oklahoma~20K0.53×
41Arkansas~10K0.51×
42New Mexico~9K0.50×
43Indiana~30K0.49×
44Kansas~10K0.49×
45Missouri~30K0.47×
46Kentucky~20K0.46×
47Alabama~20K0.45×
48West Virginia~7K0.45×
49Ohio~50K0.43×
50Mississippi~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Cotton On, United States
0.43×1.00×4.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cotton On audience vs. the country average
#·InterestCategoryAffinity×
01Asim JofaFashion & Accessoires77.19×
02The White DressArts & Culture68.39×
03So KamalShopping60.93×
04Smart ShopperShopping53.63×
05Bec and BridgeFashion & Accessoires39.24×
06Pakistan Super LeagueSports34.50×
07OUTFITTERSShopping29.29×
08Triple JMusic & Radio25.85×
09Colors (TV channel)Movies & TV24.98×
10AbujaTravel & Leisure23.88×
11MARIA.BFashion & Accessoires21.33×
12Punjab, PakistanTravel & Leisure20.51×
13ALDO ShoesFashion & Accessoires20.28×
14ZimmermannHome & Garden18.97×
15SpraygroundFashion & Accessoires15.29×
16ShellacBeauty & Wellness10.62×
17ShaperFashion & Accessoires7.86×
18Beauty & FashionBeauty & Wellness7.51×
19Fashion NovaShopping3.08×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cotton On audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cotton On audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
Price SensitivityPREMIUM1.88×
Luxury OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cotton On audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
DIY MentalityTHRILL0.74×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cotton On over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cotton-on-131603” · Methodology