Rascasse Audience Intelligence

Cotton On Target Market in United States

A data profile of the people who buy, follow and care about Cotton On in United States — modelled from more than twelve digital signal sources. Cotton On has an estimated audience of 4,025,975 people in United States.

#824among Brand in United States#393in Fashion & Accessoires

The average Cotton On fan in United States is 28.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Abuja, Punjab, Pakistan, Asim Jofa, with strongest over-indexing on Abuja (23.88× the country average).

Demographically, the Cotton On audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cotton On fan in United States is more female, around 28.1 years old, with strong Quality Awareness tendencies and a notable affinity for Abuja.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cotton On profile in United States.

Audience size
4M
in United States
Gender
60.4%♀
39.6% male
Age
28.1
average years
Country rank
#8014
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cotton On

60.4% are female, 39.6% are male, average age 28.1.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Cotton On audience in United States
MetricValue
Female60.4%
Male39.6%
Average age28.1
Estimated audience size4,025,975
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Cotton On audience in United States
Age bracketShare%
16-1953%
20-2921%
30-3913%
40-498%
50+5%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Cotton On audience comes from United States.

Worldwide audience distribution share by country for Cotton On
CountryShare
Australia33.3%
United States21.2%
South Africa8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cotton On audience in United States is strongest.

Fig. 05

Top regions by affinity

Cotton On customers by region in United States
#RegionReachAffinity×
01Utah~200K4.90×
02California~1.5M2.91×
03Idaho~60K2.84×
04New Jersey~200K1.86×
05Oregon~80K1.82×
06New York~400K1.67×
07Texas~500K1.59×
08Arizona~100K1.53×
09Delaware~20K1.49×
10Virginia~100K1.38×
11Minnesota~70K1.27×
12Washington~90K1.16×
13Maryland~80K1.14×
14Connecticut~50K1.14×
15Washington, District of Columbia~10K1.04×
16Nevada~40K1.01×
17Massachusetts~80K0.96×
18Colorado~60K0.94×
19Florida~300K0.93×
20Tennessee~70K0.90×
21Hawaii~20K0.90×
22Georgia~100K0.87×
23Rhode Island~10K0.81×
24South Carolina~50K0.79×
25Pennsylvania~100K0.77×
26Montana~9K0.77×
27Vermont~5K0.74×
28North Dakota~6K0.73×
29North Carolina~90K0.71×
30Louisiana~40K0.70×
31Michigan~70K0.69×
32Alaska~5K0.62×
33New Hampshire~10K0.61×
34South Dakota~6K0.60×
35Illinois~80K0.59×
36Nebraska~10K0.59×
37Iowa~20K0.57×
38Wisconsin~30K0.56×
39Maine~8K0.54×
40Oklahoma~20K0.53×
41Arkansas~20K0.51×
42New Mexico~10K0.50×
43Indiana~40K0.49×
44Kansas~20K0.49×
45Missouri~30K0.47×
46Kentucky~20K0.46×
47Alabama~30K0.45×
48West Virginia~8K0.45×
49Ohio~50K0.43×
50Mississippi~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Cotton On, United States
0.43×1.00×4.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cotton On audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cotton On audience
#·InterestCategoryAffinity×
01Asim JofaFashion & Accessoires77.19×
02The White DressWebsite / Newspaper / Magazine68.39×
03Smart ShopperShopping53.63×
04Bec and BridgeFashion & Accessoires39.24×
05Pakistan Super LeagueSports34.50×
06OUTFITTERSShopping29.29×
07Triple JMusic & Radio25.85×
08Colors (TV channel)Movies & TV24.98×
09AbujaTravel & Leisure23.88×
10MARIA.BFashion & Accessoires21.33×
11Punjab, PakistanTravel & Leisure20.51×
12ALDO ShoesFashion & Accessoires20.28×
13ZimmermannHome & Garden18.97×
14SpraygroundFashion & Accessoires15.29×
15ShellacBeauty & Wellness10.62×
16ShaperFashion & Accessoires7.86×
17Beauty & FashionBeauty & Wellness7.51×
18Bath and BodyworksShopping5.08×
19YouTube MusicInternet & Social Media3.72×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cotton On audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cotton On audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
Price SensitivityPREMIUM1.88×
Luxury OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cotton On audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
DIY MentalityTHRILL0.74×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cotton On's target market in United States?

Cotton On's target market in United States covers an estimated 4,025,975 people, concentrated in California and Texas.

02

What is the gender split and age of Cotton On customers?

60.4% of the Cotton On audience are female, 39.6% are male, with an average age of 28.1 years.

03

Which brands do Cotton On fans like most?

Cotton On fans show strongest brand affinity for Abuja (23.88×), Punjab, Pakistan (20.51×), and Asim Jofa (77.19×) over the country average.

04

Where do Cotton On fans live in United States?

Cotton On fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cotton On fans also like?

Beyond Cotton On itself, the audience over-indexes on Punjab, Pakistan (20.51×), Asim Jofa (77.19×), Colors (TV channel) (24.98×), and Pakistan Super League (34.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Cotton On audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cotton On. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →