Cotton On Audience in United States

Cotton On logo

Cotton On has an estimated audience of 4,010,878 people in United States. 60.4% are female, 39.6% are male, average age 28.1. Top regions: California, Texas, New York. Top brand affinities: Abuja, Punjab, Pakistan, Asim Jofa, Colors (TV channel), Pakistan Super League.

The average Cotton On fan in United States is 28.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Abuja, Punjab, Pakistan, Asim Jofa, with strongest over-indexing on Abuja (23.88× the country average). Demographically, the Cotton On audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Cotton On fans

Demographic split for Cotton On audience in United States
MetricValue
Female60.4%
Male39.6%
Average age28.1
Estimated audience size4,010,878

Audience persona

The typical Cotton On fan in United States is more female, around 28.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Abuja.

Top regions in United States

Top regions ranked by reach for Cotton On in United States
RegionReachAffinity
California1,364,6133.09×
Texas556,4301.61×
New York362,5771.62×
Florida257,9540.95×
New Jersey194,9981.91×
Utah184,5835.14×
Virginia137,4861.41×
Arizona132,3601.62×
Pennsylvania103,6320.77×
Georgia100,2930.81×
Washington90,4741.12×
Oregon83,7991.82×
North Carolina82,1700.68×
Illinois78,0000.58×
Minnesota77,0601.34×
Massachusetts76,4840.97×
Maryland76,2321.11×
Tennessee74,9410.93×
Michigan71,4670.68×
Colorado59,1030.93×
Idaho58,4422.91×
Ohio50,9640.41×
South Carolina49,4220.82×
Connecticut49,1391.22×
Nevada36,3130.94×
Indiana35,3210.48×
Louisiana35,1600.68×
Wisconsin34,2090.57×
Missouri28,8260.45×
Oklahoma22,4220.5×
Alabama21,5320.38×
Kentucky20,8510.41×
Iowa17,9540.54×
Delaware16,8331.52×
Arkansas15,2080.46×
Hawaii14,6520.85×
Kansas14,1380.45×
Washington, District of Columbia13,0381.08×
Mississippi11,3080.34×
Nebraska10,7090.53×
Rhode Island9,9680.78×
New Hampshire9,3320.59×
New Mexico8,2510.41×
Montana8,2080.74×
Maine7,1500.5×
West Virginia6,9870.37×
North Dakota5,2550.64×
South Dakota5,0530.55×
Vermont4,8850.69×
Alaska3,9580.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cotton On audience
BrandAffinityCategory
Abuja23.88×Travel & Leisure
Punjab, Pakistan20.51×Travel & Leisure
Asim Jofa77.19×Fashion & Accessoires
Colors (TV channel)24.98×Movies & TV
Pakistan Super League34.5×Sports
Beauty & Fashion7.51×Beauty & Wellness
Zimmermann18.97×Home & Garden
Smart Shopper53.63×Shopping
Shellac10.62×Beauty & Wellness
Sprayground15.29×Fashion & Accessoires
Shaper7.86×Fashion & Accessoires
OUTFITTERS29.29×Shopping
Bath and Bodyworks5.08×Shopping
The White Dress68.39×
Bec and Bridge39.24×Fashion & Accessoires
ALDO Shoes20.28×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
YouTube Music3.72×Internet & Social Media
MARIA.B21.33×Fashion & Accessoires
AliExpress5.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cotton On audience
TraitClusterScore
Luxury OrientationPREMIUM2.83
SustainabilityBALANCE2.04
Price SensitivityPREMIUM1.93
Early Adopter MentalityPOWER1.81
TraditionCONSERVATISM1.79
Design AffinityPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Cotton On
CountryShare
Australia33.0%
United States21.4%
South Africa9.0%

See Cotton On audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Cotton On have in United States?

Cotton On has an estimated audience of 4,010,878 people in United States, concentrated in California and Texas.

What is the gender split and age of Cotton On fans?

60.4% of Cotton On fans are female, 39.6% are male, with an average age of 28.1 years.

Which brands do Cotton On fans like most?

Cotton On fans show strongest brand affinity for Abuja (23.88×), Punjab, Pakistan (20.51×), and Asim Jofa (77.19×) over the country average.

Where do Cotton On fans live in United States?

Cotton On fans in United States are most concentrated in California (reach 1,364,613), Texas (reach 556,430), and New York (reach 362,577). These three regions account for the largest share of the active audience.

What other brands do Cotton On fans also like?

Beyond Cotton On itself, the audience over-indexes on Punjab, Pakistan (20.51×), Asim Jofa (77.19×), Colors (TV channel) (24.98×), and Pakistan Super League (34.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cotton On. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.