Rascasse Audience Intelligence

Order (business) Audience in United States

A data profile of the people who buy, follow and care about Order (business) in United States — modelled from more than twelve digital signal sources. Order (business) has an estimated audience of 32,267,272 people in United States.

#575among Topic in United States#111in Business & Career

Order (business) fans in United States are concentrated in California, with strong brand affinity for Nordstrom rack.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nordstrom rack, IKEA, Furniture, with strongest over-indexing on Nordstrom rack (2.98× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Order (business) fan in United States shows strong Price Sensitivity tendencies and a notable affinity for Nordstrom rack.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Order (business) profile in United States.

Audience size
32.3M
in United States
Country rank
#823
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Order (business) fans

Fig. 02

Gender split

Demographic split for Order (business) audience in United States
MetricValue
Estimated audience size32,267,272
Fig. 04

Worldwide distribution

55.9%

of the worldwide Order (business) audience comes from United States.

Worldwide audience distribution share by country for Order (business)
CountryShare
United States55.9%
Canada6.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Order (business) audience in United States is strongest.

Fig. 05

Top regions by affinity

Order (business) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~500K1.32×
02Alabama~600K1.30×
03Mississippi~300K1.22×
04Oklahoma~400K1.17×
05Arkansas~300K1.16×
06Florida~2.5M1.15×
07South Carolina~600K1.14×
08West Virginia~200K1.12×
09Georgia~1M1.11×
10Tennessee~700K1.11×
11Illinois~1M1.09×
12North Carolina~1M1.09×
13Ohio~1M1.08×
14Arizona~700K1.07×
15Kentucky~400K1.07×
16Pennsylvania~1M1.06×
17Indiana~600K1.06×
18Missouri~500K1.06×
19Michigan~900K1.05×
20New Mexico~200K1.05×
21Texas~3M1.02×
22Washington~700K1.01×
23California~3.5M0.99×
24Virginia~800K0.99×
25Hawaii~100K0.99×
26Maryland~500K0.98×
27Kansas~200K0.97×
28Idaho~200K0.97×
29New York~1.5M0.96×
30New Jersey~800K0.96×
31Delaware~90K0.96×
32Wisconsin~500K0.95×
33Oregon~400K0.95×
34Iowa~300K0.95×
35Connecticut~300K0.93×
36Nevada~300K0.93×
37Nebraska~100K0.92×
38Montana~80K0.92×
39Maine~100K0.91×
40Alaska~60K0.91×
41North Dakota~60K0.91×
42South Dakota~70K0.90×
43Minnesota~400K0.89×
44New Hampshire~100K0.89×
45Vermont~50K0.87×
46Rhode Island~90K0.85×
47Colorado~400K0.84×
48Massachusetts~500K0.83×
49Washington, District of Columbia~80K0.82×
50Utah~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Order (business), United States
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Order (business) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Order (business) audience
#·InterestCategoryAffinity×
01Nordstrom rackFashion & Accessoires2.98×
02Micro CenterShopping2.81×
03Tory BurchFashion & Accessoires2.76×
04QVCMovies & TV2.72×
05Cyber MondayShopping2.35×
06IKEAHome & Garden2.30×
07Discount storesShopping2.23×
08WayfairHome & Garden2.20×
09H&MShopping2.16×
10NordstromShopping1.94×
11Black Friday (shopping)Shopping1.92×
12Real propertyHome & Garden1.91×
13Shopping mallsShopping1.80×
14HandbagsFashion & Accessoires1.73×
15TrousersFashion & Accessoires1.72×
16Best BuyShopping1.63×
17FurnitureHome & Garden1.58×
18PinterestInternet & Social Media1.57×
19AirbnbTravel & Leisure1.55×
20Men's clothingFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Order (business) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Order (business) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.18×
IndulgenceJOY1.90×
Design AffinityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Order (business) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Risk AppetiteTHRILL0.83×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Order (business). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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