Order (business) Audience in United States

Order (business) logo

Order (business) has an estimated audience of 32,267,272 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Wikia, Mothercare, Grinch, Historic site.

Order (business) fans in United States are concentrated in California, with strong brand affinity for Home equity. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Wikia, Mothercare, with strongest over-indexing on Home equity (2.36× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Order (business) fans

Demographic split for Order (business) audience in United States
MetricValue
Estimated audience size32,267,272

Audience persona

The typical Order (business) fan in United States shows strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Order (business) in United States
RegionReachAffinity
California3,541,7371×
Texas3,068,3031.11×
Florida2,577,8591.18×
New York1,781,2750.99×
Illinois1,204,0931.12×
Pennsylvania1,169,3011.08×
Georgia1,126,0421.13×
Ohio1,098,7551.11×
North Carolina1,097,8791.13×
Michigan902,9761.07×
New Jersey811,1270.99×
Virginia808,2211.03×
Arizona730,3811.11×
Tennessee728,0371.12×
Washington684,5501.06×
Indiana627,6081.06×
Alabama616,0241.37×
South Carolina565,4891.16×
Missouri556,5331.07×
Massachusetts553,9440.87×
Maryland537,4620.97×
Louisiana493,6011.19×
Wisconsin459,2260.95×
Kentucky438,7611.08×
Colorado433,7640.85×
Oklahoma433,3521.21×
Minnesota422,6440.91×
Oregon363,8670.98×
Mississippi318,6171.2×
Arkansas315,1071.19×
Connecticut298,0220.92×
Nevada292,9860.94×
Iowa251,3480.95×
Kansas250,9770.99×
Utah235,9730.82×
New Mexico166,0571.03×
West Virginia161,2711.07×
Nebraska148,9140.92×
Idaho148,0160.91×
Hawaii136,7930.99×
New Hampshire112,5180.88×
Maine103,6510.9×
Rhode Island83,0680.81×
Delaware82,1150.92×
Washington, District of Columbia80,9090.83×
Montana77,5100.87×
Alaska56,3460.82×
South Dakota55,4730.74×
North Dakota53,5830.81×
Vermont45,9990.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Order (business) audience
BrandAffinityCategory
Home equity2.36×Home & Garden
Wikia3.38×Internet & Social Media
Mothercare3.03×Kids & Family
Grinch3.38×Movies & TV
Historic site3.38×Arts & Culture
Vocal harmony3.38×Music & Radio
Goop3.38×Internet & Social Media
Soldering iron2.07×Home & Garden
Bank account1.55×Business & Career
JDSU1.73×Business & Career
Jesse Plemons1.87×Movies & TV
Wok3.22×Food & Beverages
Noodle (Gorillaz)1.75×Music & Radio
Staycation1.55×Home & Garden
Google Home2.97×Technology & Electronics
Governor of Michigan3.38×Politics & Society
Fairy godmother3.38×Literature
Hibachi3.38×Food & Beverages
Cam Ward1.63×Sports
Mathcore3.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Order (business) audience
TraitClusterScore
Design AffinityPREMIUM1.9
Price SensitivityPREMIUM1.61
Luxury OrientationPREMIUM1.54
IndulgenceJOY1.38
CreativityOPEN1.32
Quality AwarenessPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Order (business)
CountryShare
United States55.9%
Canada6.6%
United Kingdom6.0%

See Order (business) audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Order (business). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.