Order (business) Audience in Germany
Order (business) has an estimated audience of 725,172 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Geotourism, Mothercare, Ivy Lab, Jersey (fabric).
Order (business) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Progressive rock. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Geotourism, Mothercare, with strongest over-indexing on Progressive rock (1.69× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Order (business) fans
| Metric | Value |
|---|---|
| Estimated audience size | 725,172 |
Audience persona
The typical Order (business) fan in Germany shows strong Creativity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,094 | 1× |
| Bayern | 120,124 | 1.03× |
| Baden-Württemberg | 105,885 | 1.07× |
| Hessen | 84,265 | 1.52× |
| Niedersachsen | 60,703 | 0.86× |
| Berlin | 47,591 | 1.47× |
| Rheinland-Pfalz | 34,491 | 0.95× |
| Sachsen | 32,357 | 0.91× |
| Schleswig-Holstein | 23,051 | 0.89× |
| Brandenburg | 19,334 | 0.86× |
| Hamburg | 18,032 | 1.1× |
| Thüringen | 16,230 | 0.88× |
| Sachsen-Anhalt | 15,468 | 0.82× |
| Mecklenburg-Vorpommern | 10,591 | 0.76× |
| Saarland | 7,712 | 0.87× |
| Bremen | 6,323 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.69× | Music & Radio |
| Geotourism | 16.91× | Travel & Leisure |
| Mothercare | 1.5× | Kids & Family |
| Ivy Lab | 11.94× | |
| Jersey (fabric) | 3.7× | Fashion & Accessoires |
| Jason Clarke (actor) | 3.17× | Movies & TV |
| The Hunt (2012 film) | 2.9× | Movies & TV |
| Bank account | 1.72× | Business & Career |
| The Knot (Website) | 5.51× | Kids & Family |
| Jacob Tremblay | 2.76× | Movies & TV |
| Information sensitivity | 3× | Technology & Electronics |
| Home Delivery | 1.52× | Food & Beverages |
| Homesteading | 3.08× | Home & Garden |
| Carrie (novel) | 2.71× | Literature |
| Jaumo | 6.88× | Internet & Social Media |
| Fatteh | 4.9× | Food & Beverages |
| Emirdağ | 4.81× | Travel & Leisure |
| Bugatti Chiron | 2.49× | Cars & Mobility |
| Hostelworld | 2.72× | Travel & Leisure |
| Ludo (board game) | 3.35× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.62 |
| Pet Ownership | JOY | 1.34 |
| Indulgence | JOY | 1.28 |
| Sustainability | BALANCE | 1.26 |
| Quality Awareness | PREMIUM | 1.25 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.9% |
| Canada | 6.6% |
| United Kingdom | 6.0% |
See Order (business) audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Order (business). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.