Rascasse Audience Intelligence

Order (business) Audience in Germany

A data profile of the people who buy, follow and care about Order (business) in Germany — modelled from more than twelve digital signal sources. Order (business) has an estimated audience of 725,172 people in Germany.

#3795among Topic in Germany#698in Business & Career

Order (business) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Business card.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Business card, Payback, Dries van Noten, with strongest over-indexing on Business card (34.82× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Order (business) fan in Germany shows strong Sustainability tendencies and a notable affinity for Business card.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Order (business) profile in Germany.

Audience size
725K
in Germany
Country rank
#8601
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Order (business) fans

Fig. 02

Gender split

Demographic split for Order (business) audience in Germany
MetricValue
Estimated audience size725,172
Fig. 04

Worldwide distribution

1.3%

of the worldwide Order (business) audience comes from Germany.

Worldwide audience distribution share by country for Order (business)
CountryShare
United States55.9%
Canada6.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Order (business) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Order (business) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.41×
02Berlin~40K1.33×
03Hamburg~20K1.07×
04Baden-Württemberg~100K1.04×
05Bremen~6K1.04×
06Bayern~100K1.02×
07Rheinland-Pfalz~40K0.98×
08Thüringen~20K0.98×
09Nordrhein-Westfalen~200K0.97×
10Sachsen~30K0.95×
11Saarland~8K0.95×
12Brandenburg~20K0.90×
13Sachsen-Anhalt~20K0.90×
14Niedersachsen~60K0.89×
15Schleswig-Holstein~20K0.88×
16Mecklenburg-Vorpommern~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Order (business), Germany
0.84×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Order (business) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Order (business) audience
#·InterestCategoryAffinity×
01Business cardBusiness & Career34.82×
02Dries van NotenFashion & Accessoires20.00×
03Rosie Huntington-WhiteleyFashion & Accessoires12.31×
04Monty Python's Life of BrianMovies & TV11.00×
05Jimmy ChooFashion & Accessoires8.71×
06Metropolitan Museum of ArtArts & Culture8.68×
07PaybackShopping7.87×
08Mytheresa.comShopping7.32×
09Steve BuscemiMovies & TV6.97×
10Social shoppingShopping6.24×
11Museum of Modern ArtArts & Culture6.16×
12Charlotte TilburyBeauty & Wellness4.82×
13Tour de FranceSports3.01×
14UniqloShopping2.84×
15BreuningerFashion & Accessoires2.58×
16HermèsFashion & Accessoires2.24×
17Netto Marken-DiscountShopping2.02×
18TK MaxxShopping1.85×
19Luxury goodsFashion & Accessoires1.83×
20TagesschauMovies & TV1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Order (business) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Order (business) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.77×
Early Adopter MentalityPOWER1.52×
Quality AwarenessPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Order (business) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
SpiritualityBALANCE0.87×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Order (business). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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