A data profile of the people who buy, follow and care about Order (business) in Canada — modelled from more than twelve digital signal sources. Order (business) has an estimated audience of 3,789,090 people in Canada.
Order (business) fans in Canada are concentrated in Ontario, with strong brand affinity for Real property.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Blanket, Bored Panda, with strongest over-indexing on Real property (1.81× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 10 regions tracked by Rascasse.
The typical Order (business) fan in Canada shows strong Spirituality tendencies and a notable affinity for Real property.
The key figures that characterise the Order (business) profile in Canada.
| Metric | Value |
|---|---|
| Estimated audience size | 3,789,090 |
of the worldwide Order (business) audience comes from Canada.
| Country | Share |
|---|---|
| United States | 55.9% |
| Canada | 6.6% |
| United Kingdom | 6.0% |
Where the Order (business) audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.50× | |
| 02 | British Columbia | ~700K | 1.20× | |
| 03 | Alberta | ~500K | 1.11× | |
| 04 | Nova Scotia | ~100K | 1.03× | |
| 05 | Prince Edward Island | ~20K | 1.03× | |
| 06 | Saskatchewan | ~100K | 0.97× | |
| 07 | New Brunswick | ~80K | 0.97× | |
| 08 | Newfoundland and Labrador | ~60K | 0.96× | |
| 09 | Manitoba | ~100K | 0.95× | |
| 10 | Quebec | ~500K | 0.60× |
The strongest cross-interests of the Order (business) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 2.55× | ||
| 02 | World Vision International | Politics & Society | 1.93× | ||
| 03 | Blanket | Home & Garden | 1.87× | ||
| 04 | Real property | Home & Garden | 1.81× | ||
| 05 | Ramen | Food & Beverages | 1.74× | ||
| 06 | MacBook | Technology & Electronics | 1.73× | ||
| 07 | Diplomacy | Politics & Society | 1.69× | ||
| 08 | Bored Panda | Internet & Social Media | 1.60× | ||
| 09 | Scentsy | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.96× | |
| Risk Appetite | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.41× | |
| Risk Appetite | THRILL | 0.83× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Order (business). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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