Jimmy Choo Audience in Germany
Jimmy Choo has an estimated audience of 985,478 people in Germany. 64.5% are female, 35.5% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lanvin (clothing), Miu Miu, Kate Moss, Chloé, Mulberry (company).
The average Jimmy Choo fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lanvin (clothing), Miu Miu, Kate Moss, with strongest over-indexing on Lanvin (clothing) (34.57× the country average). Demographically, the Jimmy Choo audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Jimmy Choo fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 33.0 |
| Estimated audience size | 985,478 |
Audience persona
The typical Jimmy Choo fan in Germany is more female, around 33.0 years old, with strong Quality Awareness tendencies and a notable affinity for Lanvin (clothing).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 272,987 | 1.27× |
| Bayern | 230,505 | 1.46× |
| Baden-Württemberg | 178,589 | 1.33× |
| Hessen | 113,950 | 1.52× |
| Niedersachsen | 88,894 | 0.93× |
| Berlin | 55,445 | 1.26× |
| Rheinland-Pfalz | 51,634 | 1.05× |
| Sachsen | 31,679 | 0.66× |
| Hamburg | 30,213 | 1.36× |
| Schleswig-Holstein | 29,210 | 0.83× |
| Brandenburg | 21,889 | 0.72× |
| Thüringen | 15,627 | 0.62× |
| Sachsen-Anhalt | 15,091 | 0.59× |
| Mecklenburg-Vorpommern | 10,975 | 0.58× |
| Saarland | 10,489 | 0.87× |
| Bremen | 8,288 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lanvin (clothing) | 34.57× | Fashion & Accessoires |
| Miu Miu | 19.3× | Fashion & Accessoires |
| Kate Moss | 21.81× | Fashion & Accessoires |
| Chloé | 15.6× | Fashion & Accessoires |
| Mulberry (company) | 43.04× | Fashion & Accessoires |
| Stella McCartney | 17.49× | Fashion & Accessoires |
| Hermès | 5.15× | Fashion & Accessoires |
| Tory Burch | 15.31× | Fashion & Accessoires |
| paul smith | 21.84× | Fashion & Accessoires |
| Marc Jacobs | 14× | Fashion & Accessoires |
| Reiss (brand) | 20.12× | Fashion & Accessoires |
| Ted Baker | 14.06× | Fashion & Accessoires |
| Balmain | 14.92× | Fashion & Accessoires |
| Manolo Blahnik | 19.01× | Fashion & Accessoires |
| Longchamp | 12.33× | Fashion & Accessoires |
| Maje | 16.32× | Shopping |
| Zadig & Voltaire | 19.37× | Fashion & Accessoires |
| Isabel Marant | 9.14× | Fashion & Accessoires |
| Céline | 14.19× | Fashion & Accessoires |
| Made in Italy | 6.15× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.73 |
| Design Affinity | PREMIUM | 2.34 |
| Luxury Orientation | PREMIUM | 2.12 |
| Indulgence | JOY | 1.71 |
| Creativity | OPEN | 1.67 |
| Sustainability | BALANCE | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Italy | 12.5% |
| United Kingdom | 9.7% |
See Jimmy Choo audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Jimmy Choo have in Germany?
Jimmy Choo has an estimated audience of 985,478 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jimmy Choo fans?
64.5% of Jimmy Choo fans are female, 35.5% are male, with an average age of 33.0 years.
Which brands do Jimmy Choo fans like most?
Jimmy Choo fans show strongest brand affinity for Lanvin (clothing) (34.57×), Miu Miu (19.3×), and Kate Moss (21.81×) over the country average.
Where do Jimmy Choo fans live in Germany?
Jimmy Choo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 272,987), Bayern (reach 230,505), and Baden-Württemberg (reach 178,589). These three regions account for the largest share of the active audience.
What other brands do Jimmy Choo fans also like?
Beyond Jimmy Choo itself, the audience over-indexes on Miu Miu (19.3×), Kate Moss (21.81×), Chloé (15.6×), and Mulberry (company) (43.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jimmy Choo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.