Rascasse Audience Intelligence

Kate Moss Audience in Germany

A data profile of the people who buy, follow and care about Kate Moss in Germany — modelled from more than twelve digital signal sources. Kate Moss has an estimated audience of 933,731 people in Germany.

#20among Fashion model in Germany#1003among Person in Germany#374in Fashion & Accessoires

The average Kate Moss fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sienna Miller, Kitsuné, Sephora, with strongest over-indexing on Sienna Miller (21.37× the country average).

Demographically, the Kate Moss audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kate Moss fan in Germany is more female, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Sienna Miller.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kate Moss profile in Germany.

Audience size
934K
in Germany
Gender
75.2%♀
24.8% male
Age
41.8
average years
Country rank
#6936
Person in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kate Moss fans

75.2% are female, 24.8% are male, average age 41.8.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Kate Moss audience in Germany
MetricValue
Female75.2%
Male24.8%
Average age41.8
Estimated audience size933,731
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Kate Moss audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4923%
50+23%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Kate Moss audience comes from Germany.

Worldwide audience distribution share by country for Kate Moss
CountryShare
United States20.3%
Germany9.3%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kate Moss audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kate Moss fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.41×
02Hamburg~30K1.29×
03Bayern~200K1.21×
04Hessen~80K1.13×
05Baden-Württemberg~100K1.11×
06Nordrhein-Westfalen~200K1.06×
07Bremen~8K1.03×
08Rheinland-Pfalz~40K0.98×
09Schleswig-Holstein~30K0.94×
10Niedersachsen~80K0.93×
11Saarland~10K0.92×
12Sachsen~40K0.90×
13Brandenburg~20K0.85×
14Mecklenburg-Vorpommern~10K0.80×
15Thüringen~20K0.78×
16Sachsen-Anhalt~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Kate Moss, Germany
0.72×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kate Moss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kate Moss audience
#·InterestCategoryAffinity×
01KitsunéFashion & Accessoires30.75×
02Mary-Kate and Ashley OlsenMovies & TV26.43×
03Edge (magazine)Games21.69×
04Sienna MillerMovies & TV21.37×
05EurogamerGames19.72×
06GamescomGames16.08×
07Kiernan ShipkaMovies & TV14.59×
08Barbara PalvinFashion & Accessoires13.32×
09Caitlyn JennerFashion & Accessoires13.02×
10Willie NelsonMusic & Radio12.41×
11Patrick DempseyMovies & TV11.10×
12Carla BruniFashion & Accessoires9.33×
13Rosie Huntington-WhiteleyFashion & Accessoires9.24×
14Mckenna GraceMovies & TV7.93×
15Gisele BündchenFashion & Accessoires7.83×
16Diane KrugerMovies & TV7.05×
17Claudia SchifferFashion & Accessoires5.57×
18SephoraShopping5.33×
19Robert RedfordMovies & TV3.40×
20PorscheCars & Mobility2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kate Moss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kate Moss audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.41×
Design AffinityPREMIUM1.34×
MindfulnessBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kate Moss audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.82×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kate Moss have in Germany?

Kate Moss has an estimated audience of 933,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kate Moss fans?

75.2% of Kate Moss fans are female, 24.8% are male, with an average age of 41.8 years.

03

Which brands do Kate Moss fans like most?

Kate Moss fans show strongest brand affinity for Sienna Miller (21.37×), Kitsuné (30.75×), and Sephora (5.33×) over the country average.

04

Where do Kate Moss fans live in Germany?

Kate Moss fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kate Moss fans also like?

Beyond Kate Moss itself, the audience over-indexes on Kitsuné (30.75×), Sephora (5.33×), Kiernan Shipka (14.59×), and Edge (magazine) (21.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion model audiences in Germany

See Kate Moss audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kate Moss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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