Kate Moss Audience in Germany
Kate Moss has an estimated audience of 895,345 people in Germany. 75.2% are female, 24.8% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sienna Miller, Kitsuné, Sephora, Edge (magazine), Kiernan Shipka.
The average Kate Moss fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sienna Miller, Kitsuné, Sephora, with strongest over-indexing on Sienna Miller (21.37× the country average). Demographically, the Kate Moss audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Kate Moss fans
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 41.8 |
| Estimated audience size | 895,345 |
Audience persona
The typical Kate Moss fan in Germany is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Sienna Miller.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 215,858 | 1.1× |
| Bayern | 177,979 | 1.24× |
| Baden-Württemberg | 139,103 | 1.14× |
| Hessen | 80,914 | 1.19× |
| Niedersachsen | 80,755 | 0.93× |
| Berlin | 59,310 | 1.48× |
| Rheinland-Pfalz | 45,314 | 1.01× |
| Sachsen | 38,050 | 0.87× |
| Schleswig-Holstein | 29,205 | 0.91× |
| Hamburg | 26,241 | 1.3× |
| Brandenburg | 22,147 | 0.8× |
| Thüringen | 16,679 | 0.73× |
| Sachsen-Anhalt | 15,820 | 0.68× |
| Mecklenburg-Vorpommern | 12,862 | 0.75× |
| Saarland | 9,545 | 0.87× |
| Bremen | 7,762 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sienna Miller | 21.37× | Movies & TV |
| Kitsuné | 30.75× | Fashion & Accessoires |
| Sephora | 5.33× | Shopping |
| Edge (magazine) | 21.69× | Games |
| Kiernan Shipka | 14.59× | Movies & TV |
| Gamescom | 16.08× | Games |
| Mary-Kate and Ashley Olsen | 26.43× | Movies & TV |
| Willie Nelson | 12.41× | Music & Radio |
| Caitlyn Jenner | 13.02× | Fashion & Accessoires |
| Pabst | 10.88× | Music & Radio |
| Mckenna Grace | 7.93× | Movies & TV |
| Barbara Palvin | 13.32× | Fashion & Accessoires |
| Diane Kruger | 7.05× | Movies & TV |
| Patrick Dempsey | 11.1× | Movies & TV |
| Carla Bruni | 9.33× | Fashion & Accessoires |
| Eurogamer | 19.72× | Games |
| Robert Redford | 3.4× | Movies & TV |
| Porsche | 2.48× | Cars & Mobility |
| Rosie Huntington-Whiteley | 9.24× | Fashion & Accessoires |
| Claudia Schiffer | 5.57× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.3 |
| Design Affinity | PREMIUM | 2 |
| Early Adopter Mentality | POWER | 1.9 |
| Creativity | OPEN | 1.89 |
| Quality Awareness | PREMIUM | 1.69 |
| Mindfulness | BALANCE | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 9.9% |
| Germany | 9.0% |
See Kate Moss audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Kate Moss have in Germany?
Kate Moss has an estimated audience of 895,345 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kate Moss fans?
75.2% of Kate Moss fans are female, 24.8% are male, with an average age of 41.8 years.
Which brands do Kate Moss fans like most?
Kate Moss fans show strongest brand affinity for Sienna Miller (21.37×), Kitsuné (30.75×), and Sephora (5.33×) over the country average.
Where do Kate Moss fans live in Germany?
Kate Moss fans in Germany are most concentrated in Nordrhein-Westfalen (reach 215,858), Bayern (reach 177,979), and Baden-Württemberg (reach 139,103). These three regions account for the largest share of the active audience.
What other brands do Kate Moss fans also like?
Beyond Kate Moss itself, the audience over-indexes on Kitsuné (30.75×), Sephora (5.33×), Edge (magazine) (21.69×), and Kiernan Shipka (14.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kate Moss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.