Rascasse Audience Intelligence

Kate Moss Audience in United States

A data profile of the people who buy, follow and care about Kate Moss in United States — modelled from more than twelve digital signal sources. Kate Moss has an estimated audience of 2,036,620 people in United States.

#46among Fashion model in United States#2547among Person in United States#618in Fashion & Accessoires

The average Kate Moss fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sienna Miller, Cynthia Erivo, Chris Martin, with strongest over-indexing on Sienna Miller (27.38× the country average).

Demographically, the Kate Moss audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kate Moss fan in United States is more female, around 37.8 years old, with strong Creativity tendencies and a notable affinity for Sienna Miller.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kate Moss profile in United States.

Audience size
2M
in United States
Gender
76.8%♀
23.2% male
Age
37.8
average years
Country rank
#14029
Person in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kate Moss fans

76.8% are female, 23.2% are male, average age 37.8.

Fig. 02

Gender split

76.8%
Female
23.2%
Male
Demographic split for Kate Moss audience in United States
MetricValue
Female76.8%
Male23.2%
Average age37.8
Estimated audience size2,036,620
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Kate Moss audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Kate Moss audience comes from United States.

Worldwide audience distribution share by country for Kate Moss
CountryShare
United States20.3%
Germany9.3%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kate Moss audience in United States is strongest.

Fig. 05

Top regions by affinity

Kate Moss fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.39×
02California~300K1.31×
03Massachusetts~50K1.28×
04Washington, District of Columbia~7K1.23×
05Connecticut~20K1.22×
06New Jersey~60K1.16×
07Washington~50K1.16×
08Oregon~30K1.15×
09Vermont~4K1.15×
10Utah~20K1.12×
11Rhode Island~7K1.11×
12Hawaii~9K1.09×
13Colorado~30K1.08×
14Maine~8K1.08×
15Illinois~70K1.07×
16Florida~100K1.06×
17Pennsylvania~70K1.06×
18New Hampshire~8K1.05×
19Texas~200K1.01×
20Virginia~50K1.01×
21Minnesota~30K1.00×
22Idaho~10K1.00×
23Montana~5K1.00×
24Maryland~30K0.99×
25North Carolina~60K0.98×
26Georgia~60K0.97×
27Arizona~40K0.97×
28Nevada~20K0.97×
29Michigan~50K0.96×
30Alaska~4K0.96×
31Tennessee~40K0.94×
32Missouri~30K0.93×
33New Mexico~9K0.93×
34Wisconsin~30K0.92×
35Indiana~30K0.91×
36South Carolina~30K0.91×
37Kentucky~20K0.91×
38Oklahoma~20K0.91×
39Ohio~50K0.90×
40Arkansas~10K0.88×
41Kansas~10K0.88×
42Louisiana~20K0.87×
43Delaware~5K0.87×
44North Dakota~3K0.86×
45Alabama~20K0.85×
46Iowa~10K0.85×
47West Virginia~8K0.84×
48Nebraska~8K0.83×
49Mississippi~10K0.81×
50South Dakota~4K0.81×
Fig. 06

Affinity by region

Affinity by region — Kate Moss, United States
0.81×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kate Moss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kate Moss audience
#·InterestCategoryAffinity×
01Sienna MillerMovies & TV27.38×
02Mary-Kate and Ashley OlsenMovies & TV18.53×
03Chris MartinMusic & Radio12.48×
04Cynthia ErivoMovies & TV8.11×
05Cindy CrawfordFashion & Accessoires7.62×
06Olivia DeanMusic & Radio4.78×
07Bohemian styleFashion & Accessoires3.40×
08QueensTravel & Leisure2.60×
09SeasonTravel & Leisure2.33×
10Nordstrom rackFashion & Accessoires2.21×
11Family (biology)Kids & Family2.21×
121080iTechnology & Electronics2.09×
13HandbagsFashion & Accessoires1.81×
14GodPolitics & Society1.76×
15Macy'sShopping1.76×
16Hobby LobbyHome & Garden1.75×
17PinterestInternet & Social Media1.66×
18DressesFashion & Accessoires1.66×
19SephoraShopping1.66×
20BoutiquesFashion & Accessoires1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kate Moss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kate Moss audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.50×
Design AffinityPREMIUM1.38×
IndividualismJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kate Moss audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.81×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kate Moss have in United States?

Kate Moss has an estimated audience of 2,036,620 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kate Moss fans?

76.8% of Kate Moss fans are female, 23.2% are male, with an average age of 37.8 years.

03

Which brands do Kate Moss fans like most?

Kate Moss fans show strongest brand affinity for Sienna Miller (27.38×), Cynthia Erivo (8.11×), and Chris Martin (12.48×) over the country average.

04

Where do Kate Moss fans live in United States?

Kate Moss fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kate Moss fans also like?

Beyond Kate Moss itself, the audience over-indexes on Cynthia Erivo (8.11×), Chris Martin (12.48×), Mary-Kate and Ashley Olsen (18.53×), and Pinterest (1.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kate Moss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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