Mary-Kate and Ashley Olsen Audience in United States
Mary-Kate and Ashley Olsen has an estimated audience of 1,123,890 people in United States. 86.6% are female, 13.4% are male, average age 38.9. Top brand affinities: Home equity, Elsword, Jingoism, JDSU, Whataburger.
Top brand affinities include Home equity, Elsword, Jingoism, with strongest over-indexing on Home equity (2.59× the country average). Demographically, the Mary-Kate and Ashley Olsen audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Indulgence.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Mary-Kate and Ashley Olsen fans
| Metric | Value |
|---|---|
| Female | 86.6% |
| Male | 13.4% |
| Average age | 38.9 |
| Estimated audience size | 1,123,890 |
Audience persona
The typical Mary-Kate and Ashley Olsen fan in United States is more female, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 2.59× | Home & Garden |
| Elsword | 20.77× | Games |
| Jingoism | 2.16× | Politics & Society |
| JDSU | 2.62× | Business & Career |
| Whataburger | 1.5× | Food & Beverages |
| Saving | 2× | Business & Career |
| Circular Quay | 20× | Travel & Leisure |
| Iron Man (film) | 2.46× | Movies & TV |
| Schweinshaxe | 11.79× | Food & Beverages |
| Corona (band) | 2.26× | Music & Radio |
| Stucco | 2.45× | Home & Garden |
| Ricky Stenhouse, Jr. | 6.66× | Sports |
| Mortgage insurance | 1.58× | Business & Career |
| Home staging | 1.82× | Home & Garden |
| Throne of Glass | 2.52× | Literature |
| Buenavista (Madrid) | 3× | Travel & Leisure |
| AMK Hub | 20× | Travel & Leisure |
| Voltron: Legendary Defender | 5.13× | Movies & TV |
| Malayalam | 3.05× | Politics & Society |
| Durban University of Technology | 3.06× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.36 |
| Indulgence | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.29 |
| Social Media Usage | JOY | 1.23 |
| Mindfulness | BALANCE | 1.11 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.4% |
| United Kingdom | 3.9% |
| Germany | 3.5% |
See Mary-Kate and Ashley Olsen audiences in other countries
- Mary-Kate and Ashley Olsen — Germany
- Mary-Kate and Ashley Olsen — United Kingdom
- Mary-Kate and Ashley Olsen — France
- Mary-Kate and Ashley Olsen — Italy
- Mary-Kate and Ashley Olsen — Spain
- Mary-Kate and Ashley Olsen — Brazil
- Mary-Kate and Ashley Olsen — Japan
- Mary-Kate and Ashley Olsen — South Korea
- Mary-Kate and Ashley Olsen — India
More Actor Actress or TV Star audiences in United States
- Sydney Sweeney (48,121,350)
- Diane Keaton (25,584,734)
- Chuck Norris (25,290,102)
- Val Kilmer (23,817,597)
- Eric Dane (23,340,240)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mary-Kate and Ashley Olsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.