Mary-Kate and Ashley Olsen Audience in United States
Mary-Kate and Ashley Olsen has an estimated audience of 1,123,890 people in United States. 86.6% are female, 13.4% are male, average age 38.9. Top brand affinities: A. J. McLean, Kia Sportage, Virginia Woolf, Sienna Miller, Natalie Dormer.
Top brand affinities include A. J. McLean, Kia Sportage, Virginia Woolf, with strongest over-indexing on A. J. McLean (36.56× the country average). Demographically, the Mary-Kate and Ashley Olsen audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Indulgence.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Mary-Kate and Ashley Olsen fans
| Metric | Value |
|---|---|
| Female | 86.6% |
| Male | 13.4% |
| Average age | 38.9 |
| Estimated audience size | 1,123,890 |
Audience persona
The typical Mary-Kate and Ashley Olsen fan in United States is more female, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for A. J. McLean.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| A. J. McLean | 36.56× | Music & Radio |
| Kia Sportage | 20.77× | Cars & Mobility |
| Virginia Woolf | 32.35× | Literature |
| Sienna Miller | 25.23× | Movies & TV |
| Natalie Dormer | 20× | Movies & TV |
| Rose Leslie | 20× | Movies & TV |
| Nordstrom rack | 3.2× | Fashion & Accessoires |
| Hobby Lobby | 2.55× | Home & Garden |
| Avan Jogia | 11.93× | Movies & TV |
| Kate Moss | 12.87× | Fashion & Accessoires |
| Free People | 4.11× | Fashion & Accessoires |
| Honda HR-V | 13.85× | Cars & Mobility |
| Anthropologie | 3.28× | Shopping |
| Robert Redford | 3.86× | Movies & TV |
| 2.08× | Internet & Social Media | |
| Skirt | 2.8× | Fashion & Accessoires |
| Denver Nuggets | 3.11× | Sports |
| 1.59× | Internet & Social Media | |
| Real property | 2.53× | Home & Garden |
| Happiness | 1.51× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.36 |
| Indulgence | JOY | 1.31 |
| Price Sensitivity | PREMIUM | 1.29 |
| Social Media Usage | JOY | 1.23 |
| Mindfulness | BALANCE | 1.11 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.4% |
| United Kingdom | 3.9% |
| Germany | 3.5% |
See Mary-Kate and Ashley Olsen audiences in other countries
- Mary-Kate and Ashley Olsen — Germany
- Mary-Kate and Ashley Olsen — United Kingdom
- Mary-Kate and Ashley Olsen — France
- Mary-Kate and Ashley Olsen — Italy
- Mary-Kate and Ashley Olsen — Spain
- Mary-Kate and Ashley Olsen — Brazil
- Mary-Kate and Ashley Olsen — Japan
- Mary-Kate and Ashley Olsen — South Korea
- Mary-Kate and Ashley Olsen — India
More Actor Actress or TV Star audiences in United States
- Sydney Sweeney (48,121,350)
- Diane Keaton (25,584,734)
- Chuck Norris (25,290,102)
- Val Kilmer (23,817,597)
- Eric Dane (23,340,240)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mary-Kate and Ashley Olsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.