Rascasse Audience Intelligence

Mary-Kate and Ashley Olsen Audience in United States

A data profile of the people who buy, follow and care about Mary-Kate and Ashley Olsen in United States — modelled from more than twelve digital signal sources. Mary-Kate and Ashley Olsen has an estimated audience of 1,245,497 people in United States.

#1413among Actor Actress or TV Star in United States#4305among Person in United States#3506in Movies & TV

The average Mary-Kate and Ashley Olsen fan in United States is 38.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sienna Miller, Virginia Woolf, A. J. McLean, with strongest over-indexing on Sienna Miller (64.95× the country average).

Demographically, the Mary-Kate and Ashley Olsen audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mary-Kate and Ashley Olsen fan in United States is more female, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sienna Miller.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mary-Kate and Ashley Olsen profile in United States.

Audience size
1.2M
in United States
Gender
86.6%♀
13.4% male
Age
38.9
average years
Country rank
#20316
Person in United States
Fig. 01

Search interest · 12-month trend

+186%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mary-Kate and Ashley Olsen fans

86.6% are female, 13.4% are male, average age 38.9.

Fig. 02

Gender split

86.6%
Female
13.4%
Male
Demographic split for Mary-Kate and Ashley Olsen audience in United States
MetricValue
Female86.6%
Male13.4%
Average age38.9
Estimated audience size1,245,497
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Mary-Kate and Ashley Olsen audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

59.1%

of the worldwide Mary-Kate and Ashley Olsen audience comes from United States.

Worldwide audience distribution share by country for Mary-Kate and Ashley Olsen
CountryShare
United States59.1%
Germany5.6%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mary-Kate and Ashley Olsen audience in United States is strongest.

Fig. 05

Top regions by affinity

Mary-Kate and Ashley Olsen fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.50×
02Arkansas~10K1.41×
03Alabama~20K1.31×
04Oklahoma~20K1.27×
05Tennessee~30K1.26×
06Louisiana~20K1.23×
07Kentucky~20K1.21×
08Missouri~20K1.18×
09South Carolina~20K1.16×
10Ohio~40K1.12×
11West Virginia~6K1.12×
12Indiana~20K1.11×
13North Carolina~40K1.10×
14Michigan~30K1.08×
15Georgia~40K1.05×
16Iowa~10K1.05×
17New Hampshire~5K1.05×
18Maine~4K1.05×
19Pennsylvania~40K1.03×
20North Dakota~2K1.03×
21South Dakota~3K1.02×
22Montana~3K1.01×
23Idaho~6K1.00×
24Wisconsin~20K0.99×
25Minnesota~20K0.99×
26Utah~10K0.98×
27Delaware~3K0.98×
28Kansas~9K0.97×
29Nebraska~5K0.96×
30Connecticut~10K0.95×
31Alaska~2K0.94×
32Florida~70K0.93×
33Illinois~30K0.91×
34Texas~90K0.90×
35Vermont~2K0.90×
36Maryland~20K0.89×
37Oregon~10K0.89×
38Virginia~20K0.88×
39Colorado~20K0.88×
40Rhode Island~3K0.88×
41Nevada~9K0.87×
42Massachusetts~20K0.85×
43Washington~20K0.84×
44New York~50K0.83×
45New Jersey~20K0.83×
46Arizona~20K0.82×
47New Mexico~5K0.82×
48Hawaii~4K0.78×
49California~80K0.68×
50Washington, District of Columbia~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Mary-Kate and Ashley Olsen, United States
0.66×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mary-Kate and Ashley Olsen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mary-Kate and Ashley Olsen audience
#·InterestCategoryAffinity×
01Sienna MillerMovies & TV64.95×
02A. J. McLeanMusic & Radio38.95×
03Virginia WoolfLiterature38.05×
04Bob SagetMovies & TV22.53×
05Rose LeslieMovies & TV20.00×
06Kate MossFashion & Accessoires18.53×
07Avan JogiaMovies & TV14.54×
08Heidi KlumFashion & Accessoires8.67×
09Robert RedfordMovies & TV4.90×
10Denver NuggetsSports4.02×
11AnthropologieShopping3.96×
12Free PeopleFashion & Accessoires3.96×
13FedExBusiness & Career3.31×
14Nordstrom rackFashion & Accessoires3.04×
15TMZInternet & Social Media2.75×
16SubwayFood & Beverages2.68×
17RedditInternet & Social Media2.54×
18McDonald'sFood & Beverages2.42×
19PinterestInternet & Social Media2.35×
20Pizza HutFood & Beverages2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mary-Kate and Ashley Olsen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mary-Kate and Ashley Olsen audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
Price SensitivityPREMIUM1.59×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mary-Kate and Ashley Olsen audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Risk AppetiteTHRILL0.87×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mary-Kate and Ashley Olsen have in United States?

Mary-Kate and Ashley Olsen has an estimated audience of 1,245,497 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mary-Kate and Ashley Olsen fans?

86.6% of Mary-Kate and Ashley Olsen fans are female, 13.4% are male, with an average age of 38.9 years.

03

Which brands do Mary-Kate and Ashley Olsen fans like most?

Mary-Kate and Ashley Olsen fans show strongest brand affinity for Sienna Miller (64.95×), Virginia Woolf (38.05×), and A. J. McLean (38.95×) over the country average.

04

Where do Mary-Kate and Ashley Olsen fans live in United States?

Mary-Kate and Ashley Olsen fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mary-Kate and Ashley Olsen fans also like?

Beyond Mary-Kate and Ashley Olsen itself, the audience over-indexes on Virginia Woolf (38.05×), A. J. McLean (38.95×), Kate Moss (18.53×), and Avan Jogia (14.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Mary-Kate and Ashley Olsen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mary-Kate and Ashley Olsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →