Season Audience in United States

Season has an estimated audience of 30,780,285 people in United States. 66.1% are female, 33.9% are male, average age 42.0. Top regions: California, Texas, New York. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Season fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Season audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Season fans

Demographic split for Season audience in United States
MetricValue
Female66.1%
Male33.9%
Average age42.0
Estimated audience size30,780,285

Audience persona

The typical Season fan in United States is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Season in United States
RegionReachAffinity
California3,384,0451×
Texas2,552,0340.96×
New York1,993,0551.16×
Florida1,911,7040.92×
Georgia1,094,8191.15×
New Jersey922,8501.18×
Pennsylvania888,7440.86×
Tennessee790,9041.28×
Ohio785,8210.83×
Illinois774,3190.76×
North Carolina756,6850.82×
Maryland745,9111.41×
Virginia663,5520.89×
Michigan551,4410.69×
Massachusetts541,4390.89×
Washington537,7130.87×
Arizona479,0890.76×
Delaware461,2965.43×
Alabama392,4540.91×
Indiana375,5880.67×
Missouri357,0090.72×
South Carolina356,9290.77×
Colorado351,3740.72×
Louisiana327,5600.83×
Kentucky299,4060.78×
New Mexico296,0711.92×
Wisconsin293,3860.63×
Mississippi291,8071.15×
Oklahoma271,4810.79×
Minnesota271,2460.62×
Oregon271,1310.77×
Connecticut270,4880.88×
Idaho254,9011.65×
Iowa240,7250.95×
Utah219,0770.79×
Nevada215,2120.72×
Maine199,3341.81×
Arkansas192,2680.76×
Rhode Island182,0851.86×
Kansas175,6910.72×
Hawaii128,1700.97×
Nebraska101,4360.66×
Washington, District of Columbia95,6611.03×
West Virginia91,0900.64×
New Hampshire86,0130.71×
Vermont50,8600.94×
Montana49,5540.58×
Alaska40,0670.61×
South Dakota37,2760.52×
North Dakota36,5040.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Season audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Season audience
TraitClusterScore
Luxury OrientationPREMIUM1.3
Design AffinityPREMIUM1.27
ExtroversionTHRILL1.22
SustainabilityBALANCE1.2
Price SensitivityPREMIUM1.16
TravellingTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Season
CountryShare
United States31.9%
United Kingdom6.6%
Japan5.5%

See Season audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Season have in United States?

Season has an estimated audience of 30,780,285 people in United States, concentrated in California and Texas.

What is the gender split and age of Season fans?

66.1% of Season fans are female, 33.9% are male, with an average age of 42.0 years.

Which brands do Season fans like most?

Season fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Season fans live in United States?

Season fans in United States are most concentrated in California (reach 3,384,045), Texas (reach 2,552,034), and New York (reach 1,993,055). These three regions account for the largest share of the active audience.

What other brands do Season fans also like?

Beyond Season itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Season. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.