Rascasse Audience Intelligence

Season Audience in United States

A data profile of the people who buy, follow and care about Season in United States — modelled from more than twelve digital signal sources. Season has an estimated audience of 30,780,285 people in United States.

#612among Topic in United States#73in Travel & Leisure

The average Season fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nordstrom rack, Hobby Lobby, MSN, with strongest over-indexing on Nordstrom rack (2.5× the country average).

Demographically, the Season audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Season fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Nordstrom rack.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Season profile in United States.

Audience size
30.8M
in United States
Gender
66.1%♀
33.9% male
Age
42.0
average years
Country rank
#886
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Season fans

66.1% are female, 33.9% are male, average age 42.0.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Season audience in United States
MetricValue
Female66.1%
Male33.9%
Average age42.0
Estimated audience size30,780,285
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Season audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Season audience comes from United States.

Worldwide audience distribution share by country for Season
CountryShare
United States31.9%
United Kingdom6.6%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Season audience in United States is strongest.

Fig. 05

Top regions by affinity

Season fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~400K5.13×
02Maine~300K2.54×
03Georgia~2M2.00×
04Rhode Island~200K1.82×
05New Mexico~300K1.75×
06Idaho~200K1.43×
07New Jersey~1M1.31×
08Maryland~700K1.27×
09New York~2M1.19×
10Mississippi~300K1.12×
11Washington, District of Columbia~100K1.10×
12Tennessee~700K1.09×
13Texas~2.5M0.95×
14Ohio~900K0.94×
15Iowa~200K0.91×
16Hawaii~100K0.91×
17California~3M0.90×
18Virginia~700K0.90×
19Alabama~400K0.89×
20Vermont~50K0.89×
21Massachusetts~500K0.86×
22Louisiana~300K0.84×
23Connecticut~300K0.84×
24Florida~1.5M0.82×
25North Carolina~800K0.81×
26South Carolina~400K0.81×
27Pennsylvania~800K0.80×
28Kentucky~300K0.80×
29Oklahoma~300K0.79×
30New Hampshire~100K0.79×
31Washington~500K0.78×
32Oregon~300K0.74×
33Utah~200K0.74×
34Arkansas~200K0.74×
35Arizona~500K0.73×
36Kansas~200K0.73×
37Montana~60K0.73×
38Alaska~50K0.73×
39Illinois~700K0.72×
40Michigan~600K0.70×
41Missouri~300K0.70×
42Nebraska~100K0.70×
43North Dakota~40K0.70×
44Indiana~400K0.68×
45South Dakota~50K0.68×
46Colorado~300K0.67×
47Nevada~200K0.67×
48West Virginia~100K0.67×
49Wisconsin~300K0.66×
50Minnesota~300K0.63×
Fig. 06

Affinity by region

Affinity by region — Season, United States
0.63×1.00×5.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Season audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Season audience
#·InterestCategoryAffinity×
01Bergdorf GoodmanFashion & Accessoires3.03×
02Kelly OsbourneMusic & Radio2.97×
03Nordstrom rackFashion & Accessoires2.50×
04AnthropologieShopping2.30×
05Free PeopleFashion & Accessoires2.29×
06CarpetHome & Garden1.91×
07SkirtFashion & Accessoires1.89×
08CabinetryHome & Garden1.89×
09Diane KeatonMovies & TV1.86×
10Made in USABusiness & Career1.81×
11Hobby LobbyHome & Garden1.80×
12Real propertyHome & Garden1.80×
13Cyber MondayShopping1.74×
14Ace HardwareHome & Garden1.73×
15TrousersFashion & Accessoires1.70×
16Discount storesShopping1.66×
17J. C. PenneyShopping1.61×
18Black Friday (shopping)Shopping1.59×
19T.J.MaxxShopping1.57×
20MSNNews1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Season audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Season audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Price SensitivityPREMIUM1.37×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Season audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Social Media UsageJOY0.90×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Season have in United States?

Season has an estimated audience of 30,780,285 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Season fans?

66.1% of Season fans are female, 33.9% are male, with an average age of 42.0 years.

03

Which brands do Season fans like most?

Season fans show strongest brand affinity for Nordstrom rack (2.5×), Hobby Lobby (1.8×), and MSN (1.53×) over the country average.

04

Where do Season fans live in United States?

Season fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Season fans also like?

Beyond Season itself, the audience over-indexes on Hobby Lobby (1.8×), MSN (1.53×), Anthropologie (2.3×), and Trousers (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Season audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Season. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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