Rascasse Audience Intelligence

Season Audience in Germany

A data profile of the people who buy, follow and care about Season in Germany — modelled from more than twelve digital signal sources. Season has an estimated audience of 1,184,543 people in Germany.

#2812among Topic in Germany#457in Travel & Leisure

The average Season fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Humboldt University of Berlin, Dakota Fanning, Rosie Huntington-Whiteley, with strongest over-indexing on Humboldt University of Berlin (18.17× the country average).

Demographically, the Season audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Season fan in Germany is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Humboldt University of Berlin.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Season profile in Germany.

Audience size
1.2M
in Germany
Gender
59.6%♀
40.4% male
Age
38.1
average years
Country rank
#5584
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Season fans

59.6% are female, 40.4% are male, average age 38.1.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Season audience in Germany
MetricValue
Female59.6%
Male40.4%
Average age38.1
Estimated audience size1,184,543
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Season audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Season audience comes from Germany.

Worldwide audience distribution share by country for Season
CountryShare
United States31.9%
United Kingdom6.6%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Season audience in Germany is strongest.

Fig. 05

Top regions by affinity

Season fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K2.23×
02Hessen~100K1.13×
03Berlin~60K1.04×
04Hamburg~30K1.00×
05Niedersachsen~100K0.97×
06Rheinland-Pfalz~60K0.95×
07Sachsen~50K0.93×
08Brandenburg~30K0.93×
09Bayern~200K0.92×
10Bremen~9K0.92×
11Schleswig-Holstein~40K0.90×
12Sachsen-Anhalt~30K0.90×
13Thüringen~30K0.90×
14Mecklenburg-Vorpommern~20K0.90×
15Baden-Württemberg~100K0.89×
16Saarland~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Season, Germany
0.85×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Season audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Season audience
#·InterestCategoryAffinity×
01Experiential giftsShopping23.92×
02Dakota FanningMovies & TV20.00×
03Rosie Huntington-WhiteleyFashion & Accessoires20.00×
04Izabel GoulartFashion & Accessoires20.00×
05Yohji YamamotoFashion & Accessoires20.00×
06San Jose SharksSports20.00×
07Humboldt University of BerlinBusiness & Career18.17×
08Free University of BerlinBusiness & Career17.58×
09Gary OldmanMovies & TV16.30×
10RWTH Aachen UniversityBusiness & Career14.26×
11Natalie DormerMovies & TV14.19×
12Christian BaleMovies & TV12.02×
13Kitchen gardenHome & Garden11.32×
14Barbara PalvinFashion & Accessoires10.71×
15Heath LedgerMovies & TV8.90×
16Chris Evans (actor)Movies & TV8.04×
17Christmas ornamentHome & Garden7.13×
18Robert RedfordMovies & TV3.20×
19SkyscannerTravel & Leisure3.17×
20TagesschauMovies & TV2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Season audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Season audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.64×
TravellingTHRILL1.50×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Season audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.87×
Convenience OrientationPREMIUM0.94×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Season have in Germany?

Season has an estimated audience of 1,184,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Season fans?

59.6% of Season fans are female, 40.4% are male, with an average age of 38.1 years.

03

Which brands do Season fans like most?

Season fans show strongest brand affinity for Humboldt University of Berlin (18.17×), Dakota Fanning (20×), and Rosie Huntington-Whiteley (20×) over the country average.

04

Where do Season fans live in Germany?

Season fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Season fans also like?

Beyond Season itself, the audience over-indexes on Dakota Fanning (20×), Rosie Huntington-Whiteley (20×), Free University of Berlin (17.58×), and Gary Oldman (16.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Season audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Season. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →