Season Audience in Germany
Season has an estimated audience of 1,184,543 people in Germany. 59.6% are female, 40.4% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Dakota Fanning, Rosie Huntington-Whiteley, Natalie Dormer, Tagesschau.
The average Season fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Dakota Fanning, Rosie Huntington-Whiteley, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Season audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Season fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 38.1 |
| Estimated audience size | 1,184,543 |
Audience persona
The typical Season fan in Germany is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 440,342 | 1.7× |
| Bayern | 183,320 | 0.96× |
| Baden-Württemberg | 152,263 | 0.94× |
| Niedersachsen | 116,298 | 1.01× |
| Hessen | 108,135 | 1.2× |
| Berlin | 59,617 | 1.13× |
| Rheinland-Pfalz | 56,889 | 0.96× |
| Sachsen | 55,275 | 0.95× |
| Schleswig-Holstein | 38,441 | 0.9× |
| Brandenburg | 34,949 | 0.95× |
| Hamburg | 28,050 | 1.05× |
| Sachsen-Anhalt | 27,177 | 0.89× |
| Thüringen | 26,555 | 0.88× |
| Mecklenburg-Vorpommern | 19,688 | 0.87× |
| Saarland | 11,578 | 0.8× |
| Bremen | 8,278 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Dakota Fanning | 20× | Movies & TV |
| Rosie Huntington-Whiteley | 20× | Fashion & Accessoires |
| Natalie Dormer | 20× | Movies & TV |
| Tagesschau | 2.58× | Movies & TV |
| Western Union | 5.3× | Business & Career |
| Christian Bale | 11.07× | Movies & TV |
| Kitchen garden | 16.13× | Home & Garden |
| Real property | 5.35× | Home & Garden |
| University of Hamburg | 16.26× | Business & Career |
| Heath Ledger | 7.73× | Movies & TV |
| Gary Oldman | 10.58× | Movies & TV |
| Spiegel Online | 2.08× | News |
| Pets | 1.74× | Pets & Animals |
| Izabel Goulart | 20× | Fashion & Accessoires |
| Free University of Berlin | 10.18× | Business & Career |
| Barbara Palvin | 12.64× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| TikTok | 1.52× | Internet & Social Media |
| Airbnb | 1.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.66 |
| Sports Activity | POWER | 1.62 |
| Sustainability | BALANCE | 1.57 |
| DIY Mentality | THRILL | 1.54 |
| Pet Ownership | JOY | 1.48 |
| Creativity | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| United Kingdom | 6.6% |
| Japan | 5.5% |
See Season audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Season have in Germany?
Season has an estimated audience of 1,184,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Season fans?
59.6% of Season fans are female, 40.4% are male, with an average age of 38.1 years.
Which brands do Season fans like most?
Season fans show strongest brand affinity for Jotex (78.71×), Dakota Fanning (20×), and Rosie Huntington-Whiteley (20×) over the country average.
Where do Season fans live in Germany?
Season fans in Germany are most concentrated in Nordrhein-Westfalen (reach 440,342), Bayern (reach 183,320), and Baden-Württemberg (reach 152,263). These three regions account for the largest share of the active audience.
What other brands do Season fans also like?
Beyond Season itself, the audience over-indexes on Dakota Fanning (20×), Rosie Huntington-Whiteley (20×), Natalie Dormer (20×), and Tagesschau (2.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Season. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.