Kitchen garden Audience in Germany
Kitchen garden has an estimated audience of 465,317 people in Germany. 67.2% are female, 32.8% are male, average age 42.7. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Employment agency, Online newspaper, Business process, Primary education, High school.
The average Kitchen garden fan in Germany is 42.7 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Employment agency, Online newspaper, Business process, with strongest over-indexing on Employment agency (30.09× the country average). Demographically, the Kitchen garden audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Kitchen garden fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 42.7 |
| Estimated audience size | 465,317 |
Audience persona
The typical Kitchen garden fan in Germany is more female, around 42.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Employment agency.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 348,988 | 8.92× |
| Nordrhein-Westfalen | 45,253 | 0.44× |
| Bayern | 20,582 | 0.28× |
| Baden-Württemberg | 19,923 | 0.31× |
| Hessen | 11,278 | 0.32× |
| Thüringen | 10,776 | 0.91× |
| Schleswig-Holstein | 10,405 | 0.62× |
| Hamburg | 8,051 | 0.77× |
| Rheinland-Pfalz | 7,743 | 0.33× |
| Berlin | 7,202 | 0.35× |
| Sachsen-Anhalt | 7,117 | 0.59× |
| Sachsen | 6,389 | 0.28× |
| Brandenburg | 4,398 | 0.3× |
| Mecklenburg-Vorpommern | 3,805 | 0.43× |
| Saarland | 2,806 | 0.49× |
| Bremen | 2,634 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Employment agency | 30.09× | Business & Career |
| Online newspaper | 15.34× | News |
| Business process | 26.32× | Business & Career |
| Primary education | 16.97× | Kids & Family |
| High school | 18.35× | Business & Career |
| Home insurance | 30.98× | Business & Career |
| First-time buyer | 17.47× | Shopping |
| Curtain | 20.2× | Home & Garden |
| Event management | 19.5× | Business & Career |
| Laundry | 17.63× | Home & Garden |
| Private school | 20.98× | Kids & Family |
| Job | 9.97× | Business & Career |
| Affiliate marketing | 21.41× | Business & Career |
| Renovation | 10.04× | Home & Garden |
| Villa | 13.33× | Travel & Leisure |
| International business | 33.37× | Business & Career |
| AOK | 13.11× | Business & Career |
| Greenhouse | 18.92× | Home & Garden |
| Decoration | 11.86× | Home & Garden |
| Playground | 18.09× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 4.47 |
| DIY Mentality | THRILL | 2.47 |
| Design Affinity | PREMIUM | 2.24 |
| Sustainability | BALANCE | 2.17 |
| LGBTQ+ Identity | OPEN | 2.02 |
| Healthy Lifestyle | BALANCE | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 11.9% |
| United States | 7.5% |
| Ukraine | 6.6% |
See Kitchen garden audiences in other countries
More Home & Garden audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Kitchen garden have in Germany?
Kitchen garden has an estimated audience of 465,317 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Kitchen garden fans?
67.2% of Kitchen garden fans are female, 32.8% are male, with an average age of 42.7 years.
Which brands do Kitchen garden fans like most?
Kitchen garden fans show strongest brand affinity for Employment agency (30.09×), Online newspaper (15.34×), and Business process (26.32×) over the country average.
Where do Kitchen garden fans live in Germany?
Kitchen garden fans in Germany are most concentrated in Niedersachsen (reach 348,988), Nordrhein-Westfalen (reach 45,253), and Bayern (reach 20,582). These three regions account for the largest share of the active audience.
What other brands do Kitchen garden fans also like?
Beyond Kitchen garden itself, the audience over-indexes on Online newspaper (15.34×), Business process (26.32×), Primary education (16.97×), and High school (18.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kitchen garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.