Rascasse Audience Intelligence

Kitchen garden Audience in United States

A data profile of the people who buy, follow and care about Kitchen garden in United States — modelled from more than twelve digital signal sources. Kitchen garden has an estimated audience of 1,488,376 people in United States.

#242among Touchpoint in United States#945in Home & Garden

The average Kitchen garden fan in United States is 45.6 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, Texas.

Top brand affinities include Showroom, International business, Home Design, with strongest over-indexing on Showroom (16.25× the country average).

Demographically, the Kitchen garden audience skews more female with an average age of 45.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kitchen garden fan in United States is more female, around 45.6 years old, with strong DIY Mentality tendencies and a notable affinity for Showroom.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen garden profile in United States.

Audience size
1.5M
in United States
Gender
67.3%♀
32.7% male
Age
45.6
average years
Country rank
#17874
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen garden fans

67.3% are female, 32.7% are male, average age 45.6.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Kitchen garden audience in United States
MetricValue
Female67.3%
Male32.7%
Average age45.6
Estimated audience size1,488,376
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Kitchen garden audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4925%
50+35%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Kitchen garden audience comes from United States.

Worldwide audience distribution share by country for Kitchen garden
CountryShare
France11.9%
United States7.5%
Ukraine6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen garden audience in United States is strongest.

Fig. 05

Top regions by affinity

Kitchen garden fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~600K12.93×
02Massachusetts~70K2.52×
03Vermont~3K1.12×
04Alaska~4K1.11×
05North Dakota~3K1.05×
06South Dakota~4K1.03×
07Montana~4K1.02×
08New Hampshire~6K1.01×
09Maine~5K1.01×
10Virginia~40K1.00×
11Washington, District of Columbia~4K1.00×
12Rhode Island~5K0.98×
13West Virginia~7K0.97×
14Delaware~4K0.97×
15Washington~30K0.96×
16Oregon~20K0.96×
17Idaho~7K0.95×
18Hawaii~6K0.94×
19Connecticut~10K0.92×
20Mississippi~10K0.91×
21Nebraska~7K0.91×
22New Mexico~7K0.91×
23Arkansas~10K0.89×
24Kansas~10K0.89×
25Alabama~20K0.88×
26Oklahoma~10K0.88×
27Louisiana~20K0.87×
28Utah~10K0.87×
29Iowa~10K0.87×
30Missouri~20K0.85×
31Maryland~20K0.84×
32South Carolina~20K0.84×
33Kentucky~20K0.84×
34Nevada~10K0.84×
35Wisconsin~20K0.83×
36Tennessee~20K0.82×
37New Jersey~30K0.81×
38Colorado~20K0.81×
39Minnesota~20K0.81×
40North Carolina~40K0.80×
41Indiana~20K0.80×
42Georgia~30K0.76×
43Ohio~30K0.74×
44Michigan~30K0.74×
45Arizona~20K0.74×
46New York~60K0.73×
47Florida~70K0.72×
48Illinois~30K0.70×
49California~100K0.68×
50Texas~80K0.62×
Fig. 06

Affinity by region

Affinity by region — Kitchen garden, United States
0.62×1.00×12.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen garden audience
#·InterestCategoryAffinity×
01International businessBusiness & Career37.87×
02Senior managementBusiness & Career25.66×
03AzerbaijanTravel & Leisure22.86×
04ShowroomShopping16.25×
05DecorationHome & Garden14.92×
06Summer houseTravel & Leisure14.14×
07Architectural styleHome & Garden12.71×
08GardenerHome & Garden12.55×
09Money bagFashion & Accessoires11.18×
10Vegetable GardeningFood & Beverages11.08×
11Home Decoration & DesignHome & Garden9.49×
12Holiday cottageTravel & Leisure9.06×
13Employment agencyBusiness & Career8.88×
14Home DesignHome & Garden8.87×
15Adult educationBusiness & Career7.78×
16Plant nurseryHome & Garden7.45×
17Event managementBusiness & Career6.99×
18Landscape designBusiness & Career6.80×
19Architecture & DesignBusiness & Career6.55×
20RenovationHome & Garden4.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen garden audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.56×
Design AffinityPREMIUM2.41×
CreativityOPEN2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen garden audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
Risk AppetiteTHRILL0.94×
PatriotismCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen garden have in United States?

Kitchen garden has an estimated audience of 1,488,376 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Kitchen garden fans?

67.3% of Kitchen garden fans are female, 32.7% are male, with an average age of 45.6 years.

03

Which brands do Kitchen garden fans like most?

Kitchen garden fans show strongest brand affinity for Showroom (16.25×), International business (37.87×), and Home Design (8.87×) over the country average.

04

Where do Kitchen garden fans live in United States?

Kitchen garden fans in United States are most concentrated in Pennsylvania (reach ~600K), California (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen garden fans also like?

Beyond Kitchen garden itself, the audience over-indexes on International business (37.87×), Home Design (8.87×), Decoration (14.92×), and Gardener (12.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Kitchen garden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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