Kitchen garden Audience in United States

Kitchen garden logo

Kitchen garden has an estimated audience of 1,488,376 people in United States. 67.3% are female, 32.7% are male, average age 45.6. Top regions: Pennsylvania, California, Massachusetts. Top brand affinities: Showroom, International business, Home Design, Decoration, Gardener.

The average Kitchen garden fan in United States is 45.6 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Massachusetts. Top brand affinities include Showroom, International business, Home Design, with strongest over-indexing on Showroom (16.25× the country average). Demographically, the Kitchen garden audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Touchpoint

Demographics of Kitchen garden fans

Demographic split for Kitchen garden audience in United States
MetricValue
Female67.3%
Male32.7%
Average age45.6
Estimated audience size1,488,376

Audience persona

The typical Kitchen garden fan in United States is more female, around 45.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Showroom.

Top regions in United States

Top regions ranked by reach for Kitchen garden in United States
RegionReachAffinity
Pennsylvania299,2845.97×
California102,0320.62×
Massachusetts85,6852.92×
Texas79,3310.62×
Florida76,8880.76×
New York63,8400.77×
Virginia45,2431.25×
North Carolina35,4420.79×
Ohio31,1040.68×
Washington30,4701.02×
Georgia30,2820.66×
Illinois30,1870.61×
New Jersey26,8810.71×
Michigan24,0060.62×
Tennessee21,8470.73×
Missouri20,4670.85×
Maryland19,9720.78×
Oregon19,0341.12×
Indiana18,4920.68×
Colorado18,1710.77×
Alabama18,0180.87×
Wisconsin16,6110.74×
Arizona15,9970.53×
South Carolina15,4930.69×
Minnesota14,8410.7×
Louisiana14,0770.73×
Oklahoma12,4660.75×
Connecticut12,1750.82×
Kentucky10,5760.57×
Utah9,9410.75×
Kansas8,6780.74×
Mississippi8,4110.69×
Iowa7,5220.61×
Arkansas7,4720.61×
Idaho6,7900.91×
New Hampshire6,3951.09×
West Virginia6,1270.88×
Maine5,8461.1×
Montana5,3301.29×
Nevada5,2290.36×
Hawaii5,0450.79×
Washington, District of Columbia5,0431.13×
Nebraska4,9430.66×
Alaska4,8911.54×
Rhode Island4,5500.96×
Vermont4,4751.71×
New Mexico4,2620.57×
South Dakota4,2091.22×
North Dakota4,0981.34×
Wyoming3,9651.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kitchen garden audience
BrandAffinityCategory
Showroom16.25×Shopping
International business37.87×Business & Career
Home Design8.87×Home & Garden
Decoration14.92×Home & Garden
Gardener12.55×Home & Garden
Holiday cottage9.06×Travel & Leisure
Architectural style12.71×Home & Garden
Landscape design6.8×Business & Career
Home Decoration & Design9.49×Home & Garden
Adult education7.78×Business & Career
Senior management25.66×Business & Career
Plant nursery7.45×Home & Garden
Azerbaijan22.86×Travel & Leisure
Summer house14.14×Travel & Leisure
Renovation4.25×Home & Garden
Architecture & Design6.55×Business & Career
Event management6.99×Business & Career
Employment agency8.88×Business & Career
Money bag11.18×Fashion & Accessoires
Vegetable Gardening11.08×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kitchen garden audience
TraitClusterScore
Urban LifestyleOPEN5.2
DIY MentalityTHRILL2.32
SustainabilityBALANCE2.17
Design AffinityPREMIUM2.02
Sports ActivityPOWER1.64
Early Adopter MentalityPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Kitchen garden
CountryShare
France11.9%
United States7.5%
Ukraine6.6%

See Kitchen garden audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Kitchen garden have in United States?

Kitchen garden has an estimated audience of 1,488,376 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Kitchen garden fans?

67.3% of Kitchen garden fans are female, 32.7% are male, with an average age of 45.6 years.

Which brands do Kitchen garden fans like most?

Kitchen garden fans show strongest brand affinity for Showroom (16.25×), International business (37.87×), and Home Design (8.87×) over the country average.

Where do Kitchen garden fans live in United States?

Kitchen garden fans in United States are most concentrated in Pennsylvania (reach 299,284), California (reach 102,032), and Massachusetts (reach 85,685). These three regions account for the largest share of the active audience.

What other brands do Kitchen garden fans also like?

Beyond Kitchen garden itself, the audience over-indexes on International business (37.87×), Home Design (8.87×), Decoration (14.92×), and Gardener (12.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.