Rascasse Audience Intelligence

Event management Audience in United States

A data profile of the people who buy, follow and care about Event management in United States — modelled from more than twelve digital signal sources. Event management has an estimated audience of 18,632,614 people in United States.

#1231among Topic in United States#201in Business & Career

The average Event management fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Do it yourself (DIY), with strongest over-indexing on Planet Fitness (2.41× the country average).

Demographically, the Event management audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Event management fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Event management profile in United States.

Audience size
18.6M
in United States
Gender
64.0%♀
36.0% male
Age
38.9
average years
Country rank
#1791
Topic in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Event management fans

64.0% are female, 36.0% are male, average age 38.9.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Event management audience in United States
MetricValue
Female64.0%
Male36.0%
Average age38.9
Estimated audience size18,632,614
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Event management audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Event management audience comes from United States.

Worldwide audience distribution share by country for Event management
CountryShare
United States15.3%
Japan8.4%
China7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Event management audience in United States is strongest.

Fig. 05

Top regions by affinity

Event management fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1M1.85×
02Tennessee~700K1.83×
03Hawaii~100K1.78×
04Oklahoma~300K1.68×
05Washington, District of Columbia~80K1.50×
06California~2.5M1.33×
07Virginia~600K1.32×
08Vermont~40K1.27×
09New York~1M1.20×
10Georgia~700K1.17×
11Mississippi~200K1.12×
12Massachusetts~400K1.05×
13Texas~1.5M1.04×
14Colorado~300K1.04×
15Oregon~200K1.04×
16Alaska~40K1.02×
17New Jersey~500K1.01×
18Arizona~400K1.01×
19Iowa~200K1.01×
20Kansas~100K1.01×
21South Dakota~40K1.01×
22North Dakota~40K1.01×
23Florida~1.5M1.00×
24North Carolina~600K0.99×
25Alabama~300K0.99×
26Maryland~300K0.98×
27Rhode Island~60K0.98×
28Kentucky~200K0.96×
29Maine~60K0.96×
30Montana~50K0.96×
31Delaware~50K0.96×
32South Carolina~300K0.94×
33New Hampshire~70K0.94×
34Connecticut~200K0.93×
35Arkansas~100K0.93×
36Nevada~200K0.92×
37Utah~200K0.92×
38Idaho~90K0.92×
39West Virginia~80K0.92×
40Missouri~300K0.90×
41Nebraska~80K0.90×
42New Mexico~80K0.89×
43Illinois~500K0.88×
44Louisiana~200K0.86×
45Washington~300K0.84×
46Indiana~300K0.84×
47Michigan~400K0.80×
48Pennsylvania~500K0.79×
49Wisconsin~200K0.79×
50Minnesota~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Event management, United States
0.78×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Event management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Event management audience
#·InterestCategoryAffinity×
01Wedding PlannersKids & Family4.30×
02Wedding plannerKids & Family3.95×
03Princess PollyFashion & Accessoires3.81×
04Universal StudiosMovies & TV3.66×
05Cloth diaperKids & Family3.59×
06Diaper bagKids & Family3.49×
07Planet FitnessSports2.41×
08Designer clothingFashion & Accessoires2.14×
09PastryFood & Beverages2.06×
10First-time buyerShopping2.05×
11MetaphysicsBusiness & Career1.98×
12CupcakeFood & Beverages1.97×
13InnovationBusiness & Career1.95×
14Local foodFood & Beverages1.65×
15BakeryFood & Beverages1.62×
16Taylor SwiftMusic & Radio1.59×
17CollegeBusiness & Career1.58×
18Do it yourself (DIY)Home & Garden1.57×
19CocktailFood & Beverages1.55×
20NordstromShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Event management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Event management audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
Design AffinityPREMIUM1.63×
Price SensitivityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Event management audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.90×
TraditionCONSERVATISM0.96×
Convenience OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Event management have in United States?

Event management has an estimated audience of 18,632,614 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Event management fans?

64.0% of Event management fans are female, 36.0% are male, with an average age of 38.9 years.

03

Which brands do Event management fans like most?

Event management fans show strongest brand affinity for Planet Fitness (2.41×), Diaper bag (3.49×), and Do it yourself (DIY) (1.57×) over the country average.

04

Where do Event management fans live in United States?

Event management fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Event management fans also like?

Beyond Event management itself, the audience over-indexes on Diaper bag (3.49×), Do it yourself (DIY) (1.57×), Wedding planner (3.95×), and Wedding Planners (4.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Event management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Event management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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