Rascasse Audience Intelligence

Wedding Planners Audience in United States

A data profile of the people who buy, follow and care about Wedding Planners in United States — modelled from more than twelve digital signal sources. Wedding Planners has an estimated audience of 9,257,286 people in United States.

#49among TV series in United States#2444among Topic in United States#115in Kids & Family

The average Wedding Planners fan in United States is 34.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wedding videography, Bride and Groom, Wedding invitation, with strongest over-indexing on Wedding videography (10.45× the country average).

Demographically, the Wedding Planners audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wedding Planners fan in United States is more female, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Wedding videography.

Category: Kids & Family · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wedding Planners profile in United States.

Audience size
9.3M
in United States
Gender
75.2%♀
24.8% male
Age
34.2
average years
Country rank
#3875
Topic in United States
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wedding Planners fans

75.2% are female, 24.8% are male, average age 34.2.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Wedding Planners audience in United States
MetricValue
Female75.2%
Male24.8%
Average age34.2
Estimated audience size9,257,286
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Wedding Planners audience in United States
Age bracketShare%
16-1929%
20-2926%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Wedding Planners audience comes from United States.

Worldwide audience distribution share by country for Wedding Planners
CountryShare
Japan17.3%
United States12.0%
China10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wedding Planners audience in United States is strongest.

Fig. 05

Top regions by affinity

Wedding Planners fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~100K1.26×
02South Dakota~30K1.26×
03Texas~1M1.21×
04Connecticut~100K1.20×
05Ohio~300K1.19×
06South Carolina~200K1.18×
07Louisiana~100K1.18×
08Mississippi~90K1.18×
09Iowa~90K1.18×
10North Dakota~20K1.16×
11Missouri~200K1.15×
12West Virginia~50K1.15×
13New York~600K1.11×
14Idaho~50K1.10×
15Oklahoma~100K1.08×
16Illinois~300K1.06×
17Tennessee~200K1.05×
18Alaska~20K1.05×
19New Hampshire~40K1.02×
20Michigan~200K1.01×
21Nebraska~50K1.01×
22Arizona~200K1.00×
23Florida~600K0.99×
24North Carolina~300K0.99×
25Oregon~100K0.99×
26Kansas~70K0.99×
27Indiana~200K0.98×
28Minnesota~100K0.98×
29Arkansas~70K0.98×
30Rhode Island~30K0.98×
31Colorado~100K0.97×
32Alabama~100K0.97×
33Georgia~300K0.95×
34Wisconsin~100K0.94×
35Pennsylvania~300K0.93×
36New Jersey~200K0.93×
37Delaware~20K0.92×
38Virginia~200K0.91×
39Vermont~10K0.91×
40Montana~20K0.90×
41Utah~70K0.88×
42Maryland~100K0.86×
43California~900K0.85×
44Washington~200K0.85×
45New Mexico~40K0.85×
46Maine~30K0.84×
47Massachusetts~100K0.82×
48Washington, District of Columbia~20K0.79×
49Nevada~70K0.77×
50Hawaii~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Wedding Planners, United States
0.65×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wedding Planners audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wedding Planners audience
#·InterestCategoryAffinity×
01Wedding videographyKids & Family10.45×
02Bride and GroomHome & Garden9.08×
03Wedding invitationHome & Garden8.99×
04The KnotKids & Family8.59×
05Wedding cakeFood & Beverages6.73×
06Flower bouquetHome & Garden5.52×
07Marriage proposalKids & Family5.24×
08BridesmaidKids & Family5.23×
09Flower gardenHome & Garden4.63×
10Wedding photographyTechnology & Electronics4.54×
11Event managementBusiness & Career4.30×
12VideographyInternet & Social Media4.20×
13Free PeopleFashion & Accessoires4.07×
14Designer clothingFashion & Accessoires3.98×
15GownFashion & Accessoires3.82×
16AnthropologieShopping3.81×
17Hair ExtensionsBeauty & Wellness3.73×
18MarshallsFashion & Accessoires2.48×
19WeddingsKids & Family2.44×
20Macy'sShopping2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wedding Planners audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wedding Planners audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.38×
CreativityOPEN1.69×
ExtroversionTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wedding Planners audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.43×
PatriotismCONSERVATISM0.49×
Career OrientationPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wedding Planners have in United States?

Wedding Planners has an estimated audience of 9,257,286 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wedding Planners fans?

75.2% of Wedding Planners fans are female, 24.8% are male, with an average age of 34.2 years.

03

Which brands do Wedding Planners fans like most?

Wedding Planners fans show strongest brand affinity for Wedding videography (10.45×), Bride and Groom (9.08×), and Wedding invitation (8.99×) over the country average.

04

Where do Wedding Planners fans live in United States?

Wedding Planners fans in United States are most concentrated in Texas (reach ~1M), California (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Wedding Planners fans also like?

Beyond Wedding Planners itself, the audience over-indexes on Bride and Groom (9.08×), Wedding invitation (8.99×), The Knot (8.59×), and Wedding cake (6.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Wedding Planners audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wedding Planners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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