Rascasse Audience Intelligence

Bride and Groom Audience in United States

A data profile of the people who buy, follow and care about Bride and Groom in United States — modelled from more than twelve digital signal sources. Bride and Groom has an estimated audience of 10,931,950 people in United States.

#2125among Topic in United States#230in Home & Garden

The average Bride and Groom fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, Wedding Planners, Do it yourself (DIY), with strongest over-indexing on Superman (2.99× the country average).

Demographically, the Bride and Groom audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bride and Groom fan in United States is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bride and Groom profile in United States.

Audience size
10.9M
in United States
Gender
75.7%♀
24.3% male
Age
35.1
average years
Country rank
#3276
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bride and Groom fans

75.7% are female, 24.3% are male, average age 35.1.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for Bride and Groom audience in United States
MetricValue
Female75.7%
Male24.3%
Average age35.1
Estimated audience size10,931,950
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Bride and Groom audience in United States
Age bracketShare%
16-1928%
20-2925%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Bride and Groom audience comes from United States.

Worldwide audience distribution share by country for Bride and Groom
CountryShare
Japan15.1%
United States12.6%
India11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bride and Groom audience in United States is strongest.

Fig. 05

Top regions by affinity

Bride and Groom fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K3.82×
02Delaware~60K1.95×
03New Jersey~300K1.23×
04New York~700K1.20×
05California~1.5M1.17×
06Maryland~200K1.15×
07Virginia~300K1.10×
08Texas~1M1.06×
09Illinois~400K1.03×
10Georgia~300K1.02×
11Massachusetts~200K1.02×
12Alabama~200K1.02×
13Hawaii~50K1.01×
14Nevada~100K1.00×
15Connecticut~100K0.99×
16Florida~700K0.98×
17Michigan~300K0.98×
18Pennsylvania~400K0.97×
19Washington~200K0.97×
20Utah~90K0.97×
21Washington, District of Columbia~30K0.97×
22Louisiana~100K0.96×
23Arkansas~90K0.96×
24Rhode Island~30K0.96×
25North Carolina~300K0.95×
26Kentucky~100K0.95×
27South Dakota~20K0.95×
28Alaska~20K0.95×
29North Dakota~20K0.95×
30Indiana~200K0.94×
31Kansas~80K0.94×
32Minnesota~100K0.93×
33Iowa~80K0.93×
34New Hampshire~40K0.93×
35Vermont~20K0.93×
36South Carolina~100K0.90×
37Nebraska~50K0.90×
38Missouri~200K0.89×
39New Mexico~50K0.89×
40Montana~30K0.89×
41Oklahoma~100K0.88×
42West Virginia~40K0.88×
43Maine~30K0.88×
44Ohio~300K0.87×
45Wisconsin~100K0.87×
46Idaho~50K0.87×
47Tennessee~200K0.86×
48Oregon~100K0.86×
49Arizona~200K0.84×
50Colorado~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Bride and Groom, United States
0.80×1.00×3.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bride and Groom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bride and Groom audience
#·InterestCategoryAffinity×
01HoneymoonKids & Family11.93×
02Wedding PlannersKids & Family9.08×
03CartierFashion & Accessoires5.84×
04Formal wearFashion & Accessoires5.23×
05Wedding plannerKids & Family5.09×
06Standup paddleboardingSports5.05×
07HouzzHome & Garden4.79×
08Wedding ringFashion & Accessoires3.78×
09Handmade jewelryFashion & Accessoires3.60×
10Natural skin careBeauty & Wellness3.28×
11Vintage clothingFashion & Accessoires3.13×
12SupermanMovies & TV2.99×
13Digital photographyBusiness & Career2.78×
14Do it yourself (DIY)Home & Garden2.58×
15NordstromShopping2.30×
16Skin careBeauty & Wellness2.19×
17Old NavyFashion & Accessoires2.07×
18Trader Joe'sShopping2.05×
19Luxury goodsFashion & Accessoires1.90×
20TikTokInternet & Social Media1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bride and Groom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bride and Groom audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.24×
Luxury OrientationPREMIUM2.15×
TravellingTHRILL2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bride and Groom audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.67×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bride and Groom have in United States?

Bride and Groom has an estimated audience of 10,931,950 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bride and Groom fans?

75.7% of Bride and Groom fans are female, 24.3% are male, with an average age of 35.1 years.

03

Which brands do Bride and Groom fans like most?

Bride and Groom fans show strongest brand affinity for Superman (2.99×), Wedding Planners (9.08×), and Do it yourself (DIY) (2.58×) over the country average.

04

Where do Bride and Groom fans live in United States?

Bride and Groom fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Bride and Groom fans also like?

Beyond Bride and Groom itself, the audience over-indexes on Wedding Planners (9.08×), Do it yourself (DIY) (2.58×), Honeymoon (11.93×), and Cartier (5.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bride and Groom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bride and Groom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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