Bride and Groom Audience in United States

Bride and Groom logo

Bride and Groom has an estimated audience of 10,931,950 people in United States. 75.7% are female, 24.3% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Historic site, Fairy godmother, Goop, Governor of Michigan, Cachorro.

The average Bride and Groom fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Fairy godmother, Goop, with strongest over-indexing on Historic site (10.28× the country average). Demographically, the Bride and Groom audience skews more female with an average age of 35.1, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bride and Groom fans

Demographic split for Bride and Groom audience in United States
MetricValue
Female75.7%
Male24.3%
Average age35.1
Estimated audience size10,931,950

Audience persona

The typical Bride and Groom fan in United States is more female, around 35.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Bride and Groom in United States
RegionReachAffinity
California1,487,8801.24×
Texas1,020,8671.09×
New York805,7671.32×
Florida758,8311.03×
Illinois405,8071.11×
Mississippi371,6524.13×
Georgia364,9911.08×
Pennsylvania360,2740.98×
New Jersey359,8481.29×
Virginia324,6281.22×
North Carolina320,1290.97×
Ohio294,5710.87×
Michigan292,3811.02×
Maryland238,1221.27×
Massachusetts231,3801.07×
Washington210,3150.96×
Tennessee188,5880.86×
Indiana181,4960.91×
Arizona169,3650.76×
Missouri154,9340.88×
Alabama146,1830.96×
South Carolina144,0290.88×
Minnesota141,0340.9×
Wisconsin132,9720.81×
Colorado129,2340.75×
Kentucky126,9000.93×
Louisiana124,3260.88×
Nevada113,4151.07×
Connecticut111,7591.02×
Oregon106,3690.85×
Utah96,1930.98×
Oklahoma95,9090.79×
Arkansas76,2770.85×
Delaware75,0352.49×
Iowa74,5850.83×
Kansas71,0820.83×
Hawaii48,2361.03×
Nebraska43,3010.79×
New Mexico40,6370.74×
Idaho39,2730.72×
New Hampshire35,8770.83×
Washington, District of Columbia33,8611.03×
Rhode Island33,0320.95×
West Virginia31,3900.62×
Maine25,7650.66×
South Dakota20,8670.83×
Montana15,8560.52×
North Dakota14,3920.64×
Vermont12,6790.66×
Alaska12,1260.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bride and Groom audience
BrandAffinityCategory
Historic site10.28×Arts & Culture
Fairy godmother16.18×Literature
Goop10.67×Internet & Social Media
Governor of Michigan12.82×Politics & Society
Cachorro8.56×Pets & Animals
Vocal harmony6.09×Music & Radio
Mathcore9.86×Music & Radio
Staycation4.05×Home & Garden
Bank account2.86×Business & Career
Hardik Pandya17.25×Sports
Home equity2.17×Home & Garden
edureka38.24×Business & Career
headspace9.66×Health
Natural rubber2.12×Cars & Mobility
Cherish (group)10.71×Music & Radio
Hipster9.14×Politics & Society
Product design1.81×Business & Career
Jesse Plemons3.01×Movies & TV
Harlow10.01×Travel & Leisure
Grace Slick7.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bride and Groom audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
Design AffinityPREMIUM2.07
Luxury OrientationPREMIUM2.04
Pet OwnershipJOY1.52
DIY MentalityTHRILL1.5
TravellingTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Bride and Groom
CountryShare
Japan15.1%
United States12.6%
India11.2%

See Bride and Groom audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bride and Groom have in United States?

Bride and Groom has an estimated audience of 10,931,950 people in United States, concentrated in California and Texas.

What is the gender split and age of Bride and Groom fans?

75.7% of Bride and Groom fans are female, 24.3% are male, with an average age of 35.1 years.

Which brands do Bride and Groom fans like most?

Bride and Groom fans show strongest brand affinity for Historic site (10.28×), Fairy godmother (16.18×), and Goop (10.67×) over the country average.

Where do Bride and Groom fans live in United States?

Bride and Groom fans in United States are most concentrated in California (reach 1,487,880), Texas (reach 1,020,867), and New York (reach 805,767). These three regions account for the largest share of the active audience.

What other brands do Bride and Groom fans also like?

Beyond Bride and Groom itself, the audience over-indexes on Fairy godmother (16.18×), Goop (10.67×), Governor of Michigan (12.82×), and Cachorro (8.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bride and Groom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.