Gown Audience in United States

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Gown has an estimated audience of 27,755,930 people in United States. 74.7% are female, 25.3% are male, average age 38.6. Top regions: California, New York, Texas. Top brand affinities: Nebraska Cornhuskers football, Natural rubber, Mothercare, Cachorro, Jesse Plemons.

The average Gown fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nebraska Cornhuskers football, Natural rubber, Mothercare, with strongest over-indexing on Nebraska Cornhuskers football (2.72× the country average). Demographically, the Gown audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Gown fans

Demographic split for Gown audience in United States
MetricValue
Female74.7%
Male25.3%
Average age38.6
Estimated audience size27,755,930

Audience persona

The typical Gown fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Gown in United States
RegionReachAffinity
California4,766,8211.56×
New York3,319,0332.14×
Texas3,124,4501.31×
Florida2,589,9581.38×
New Jersey1,260,3901.79×
Illinois1,070,9901.16×
Georgia1,069,9931.25×
Pennsylvania1,060,6161.13×
North Carolina887,8131.06×
Virginia819,1001.21×
Michigan809,2371.11×
Massachusetts724,2801.32×
Ohio678,8450.79×
Maryland633,8781.33×
Washington555,8641×
Arizona534,0050.94×
Tennessee508,8960.91×
Louisiana505,6441.41×
Alabama452,2941.17×
Indiana426,5780.84×
South Carolina408,3120.98×
Connecticut366,1391.32×
Colorado359,0070.82×
Minnesota349,0710.88×
Missouri348,4980.78×
Oregon298,8410.94×
Wisconsin294,6690.71×
Kentucky277,9430.8×
Nevada268,4781×
Mississippi256,4191.12×
Oklahoma243,8270.79×
Utah191,4940.77×
Arkansas188,3370.82×
Kansas171,9190.79×
Iowa152,0050.66×
Washington, District of Columbia140,9171.69×
Hawaii135,2751.13×
New Mexico108,8100.78×
Rhode Island106,0941.2×
Nebraska93,6910.67×
Delaware89,8641.17×
Idaho88,2490.63×
New Hampshire86,0660.79×
West Virginia79,4520.61×
Maine74,2210.75×
Alaska48,2370.81×
Montana38,6670.5×
North Dakota35,3030.62×
South Dakota33,8720.53×
Vermont28,6960.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gown audience
BrandAffinityCategory
Nebraska Cornhuskers football2.72×Sports
Natural rubber1.55×Cars & Mobility
Mothercare2.31×Kids & Family
Cachorro3.75×Pets & Animals
Jesse Plemons2.26×Movies & TV
Staycation2.13×Home & Garden
Bank account1.59×Business & Career
Jaws3.05×Movies & TV
JDSU1.56×Business & Career
Tierra Cali3.86×Travel & Leisure
Queens College, City University of New York3.32×Business & Career
Panama1.65×Travel & Leisure
Nipsey Hussle2.33×Music & Radio
Women's empowerment1.55×Politics & Society
Grammarly1.61×Business & Career
Glossier1.81×Beauty & Wellness
New York Harbor4.47×Travel & Leisure
The Rain5.23×Movies & TV
Go Go's3.53×Music & Radio
Janitor1.95×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gown audience
TraitClusterScore
Design AffinityPREMIUM1.63
Price SensitivityPREMIUM1.41
CreativityOPEN1.4
Healthy LifestyleBALANCE1.26
Luxury OrientationPREMIUM1.23
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Gown
CountryShare
United States26.8%
United Kingdom7.0%
India6.4%

See Gown audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Gown have in United States?

Gown has an estimated audience of 27,755,930 people in United States, concentrated in California and New York.

What is the gender split and age of Gown fans?

74.7% of Gown fans are female, 25.3% are male, with an average age of 38.6 years.

Which brands do Gown fans like most?

Gown fans show strongest brand affinity for Nebraska Cornhuskers football (2.72×), Natural rubber (1.55×), and Mothercare (2.31×) over the country average.

Where do Gown fans live in United States?

Gown fans in United States are most concentrated in California (reach 4,766,821), New York (reach 3,319,033), and Texas (reach 3,124,450). These three regions account for the largest share of the active audience.

What other brands do Gown fans also like?

Beyond Gown itself, the audience over-indexes on Natural rubber (1.55×), Mothercare (2.31×), Cachorro (3.75×), and Jesse Plemons (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.