Gown Audience in United States

Gown has an estimated audience of 27,755,930 people in United States. 74.7% are female, 25.3% are male, average age 38.6. Top regions: California, New York, Texas. Top brand affinities: Planet Fitness, Formal wear, Wedding dress, Designer clothing, Hobby Lobby.

The average Gown fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Planet Fitness, Formal wear, Wedding dress, with strongest over-indexing on Planet Fitness (4.29× the country average). Demographically, the Gown audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Gown fans

Demographic split for Gown audience in United States
MetricValue
Female74.7%
Male25.3%
Average age38.6
Estimated audience size27,755,930

Audience persona

The typical Gown fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Gown in United States
RegionReachAffinity
California4,766,8211.56×
New York3,319,0332.14×
Texas3,124,4501.31×
Florida2,589,9581.38×
New Jersey1,260,3901.79×
Illinois1,070,9901.16×
Georgia1,069,9931.25×
Pennsylvania1,060,6161.13×
North Carolina887,8131.06×
Virginia819,1001.21×
Michigan809,2371.11×
Massachusetts724,2801.32×
Ohio678,8450.79×
Maryland633,8781.33×
Washington555,8641×
Arizona534,0050.94×
Tennessee508,8960.91×
Louisiana505,6441.41×
Alabama452,2941.17×
Indiana426,5780.84×
South Carolina408,3120.98×
Connecticut366,1391.32×
Colorado359,0070.82×
Minnesota349,0710.88×
Missouri348,4980.78×
Oregon298,8410.94×
Wisconsin294,6690.71×
Kentucky277,9430.8×
Nevada268,4781×
Mississippi256,4191.12×
Oklahoma243,8270.79×
Utah191,4940.77×
Arkansas188,3370.82×
Kansas171,9190.79×
Iowa152,0050.66×
Washington, District of Columbia140,9171.69×
Hawaii135,2751.13×
New Mexico108,8100.78×
Rhode Island106,0941.2×
Nebraska93,6910.67×
Delaware89,8641.17×
Idaho88,2490.63×
New Hampshire86,0660.79×
West Virginia79,4520.61×
Maine74,2210.75×
Alaska48,2370.81×
Montana38,6670.5×
North Dakota35,3030.62×
South Dakota33,8720.53×
Vermont28,6960.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gown audience
BrandAffinityCategory
Planet Fitness4.29×Sports
Formal wear6.75×Fashion & Accessoires
Wedding dress4.54×Fashion & Accessoires
Designer clothing3.76×Fashion & Accessoires
Hobby Lobby2.14×Home & Garden
Clarinet5.11×Music & Radio
Funko5.85×Kids & Family
Bass guitar2.72×Music & Radio
Golf Channel3.18×Sports
Princess Polly5.61×Fashion & Accessoires
Saxophone4.84×Music & Radio
Hiking trails4.7×Sports
Metaphysics2.81×Business & Career
Women's clothing1.73×Fashion & Accessoires
Anthropologie2.84×Shopping
Strapless dress15.82×Fashion & Accessoires
Nigeria3.53×Travel & Leisure
Pinterest1.52×Internet & Social Media
Cello4.17×Music & Radio
Industrial engineering5.47×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gown audience
TraitClusterScore
Design AffinityPREMIUM1.63
Price SensitivityPREMIUM1.41
CreativityOPEN1.4
Healthy LifestyleBALANCE1.26
Luxury OrientationPREMIUM1.23
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Gown
CountryShare
United States26.8%
United Kingdom7.0%
India6.4%

See Gown audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Gown have in United States?

Gown has an estimated audience of 27,755,930 people in United States, concentrated in California and New York.

What is the gender split and age of Gown fans?

74.7% of Gown fans are female, 25.3% are male, with an average age of 38.6 years.

Which brands do Gown fans like most?

Gown fans show strongest brand affinity for Planet Fitness (4.29×), Formal wear (6.75×), and Wedding dress (4.54×) over the country average.

Where do Gown fans live in United States?

Gown fans in United States are most concentrated in California (reach 4,766,821), New York (reach 3,319,033), and Texas (reach 3,124,450). These three regions account for the largest share of the active audience.

What other brands do Gown fans also like?

Beyond Gown itself, the audience over-indexes on Formal wear (6.75×), Wedding dress (4.54×), Designer clothing (3.76×), and Hobby Lobby (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.