Rascasse Audience Intelligence

Gown Audience in United States

A data profile of the people who buy, follow and care about Gown in United States — modelled from more than twelve digital signal sources. Gown has an estimated audience of 27,755,930 people in United States.

#719among Topic in United States#49in Fashion & Accessoires

The average Gown fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Formal wear, Women's clothing, Designer clothing, with strongest over-indexing on Formal wear (7.88× the country average).

Demographically, the Gown audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gown fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Formal wear.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gown profile in United States.

Audience size
27.8M
in United States
Gender
74.7%♀
25.3% male
Age
38.6
average years
Country rank
#1052
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gown fans

74.7% are female, 25.3% are male, average age 38.6.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for Gown audience in United States
MetricValue
Female74.7%
Male25.3%
Average age38.6
Estimated audience size27,755,930
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Gown audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Gown audience comes from United States.

Worldwide audience distribution share by country for Gown
CountryShare
United States26.8%
United Kingdom7.0%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gown audience in United States is strongest.

Fig. 05

Top regions by affinity

Gown fans by region: top regions in United States
#RegionReachAffinity×
01New York~3M1.83×
02New Jersey~1M1.58×
03California~4.5M1.51×
04Washington, District of Columbia~100K1.41×
05Louisiana~500K1.39×
06Texas~3M1.29×
07Florida~2.5M1.24×
08Alabama~500K1.23×
09Georgia~1M1.20×
10Connecticut~300K1.20×
11Maryland~600K1.18×
12Massachusetts~600K1.16×
13Mississippi~300K1.16×
14Illinois~1M1.15×
15Virginia~800K1.11×
16Pennsylvania~1M1.10×
17Hawaii~100K1.09×
18Nevada~300K1.08×
19North Carolina~900K1.07×
20Rhode Island~90K1.04×
21Washington~600K1.03×
22South Carolina~400K1.02×
23Delaware~80K1.02×
24Michigan~700K1.01×
25Arizona~600K0.99×
26Tennessee~500K0.95×
27Indiana~500K0.92×
28Alaska~50K0.92×
29Arkansas~200K0.90×
30Minnesota~400K0.89×
31Kansas~200K0.89×
32South Dakota~60K0.89×
33Missouri~400K0.88×
34Kentucky~300K0.88×
35New Hampshire~100K0.88×
36Vermont~40K0.88×
37Oklahoma~300K0.87×
38Utah~200K0.87×
39North Dakota~50K0.87×
40Maine~90K0.86×
41Nebraska~100K0.85×
42Ohio~700K0.84×
43Oregon~300K0.84×
44New Mexico~100K0.83×
45Colorado~400K0.82×
46West Virginia~100K0.82×
47Idaho~100K0.81×
48Montana~60K0.81×
49Wisconsin~300K0.79×
50Iowa~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Gown, United States
0.79×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gown audience
#·InterestCategoryAffinity×
01Strapless dressFashion & Accessoires14.17×
02Formal wearFashion & Accessoires7.88×
03Largemouth bassFood & Beverages3.86×
04Designer clothingFashion & Accessoires3.38×
05Robert RedfordMovies & TV3.30×
06MetaphysicsBusiness & Career2.64×
07Golf ChannelSports2.63×
08Discount storesShopping2.38×
09Deal of the dayShopping2.38×
10Bass guitarMusic & Radio2.20×
11Nordstrom rackFashion & Accessoires2.03×
12Shopping mallsShopping1.89×
13Women's clothingFashion & Accessoires1.83×
14IKEAHome & Garden1.82×
15SephoraShopping1.77×
16MarshallsFashion & Accessoires1.73×
17Old NavyFashion & Accessoires1.60×
18Hobby LobbyHome & Garden1.56×
19Planet FitnessSports1.55×
20BeachesTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gown audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.69×
Price SensitivityPREMIUM1.64×
IndulgenceJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gown audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Early Adopter MentalityPOWER0.86×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gown have in United States?

Gown has an estimated audience of 27,755,930 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gown fans?

74.7% of Gown fans are female, 25.3% are male, with an average age of 38.6 years.

03

Which brands do Gown fans like most?

Gown fans show strongest brand affinity for Formal wear (7.88×), Women's clothing (1.83×), and Designer clothing (3.38×) over the country average.

04

Where do Gown fans live in United States?

Gown fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and New York (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Gown fans also like?

Beyond Gown itself, the audience over-indexes on Women's clothing (1.83×), Designer clothing (3.38×), Discount stores (2.38×), and Metaphysics (2.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Gown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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