Women's clothing Audience in United States

Women's clothing logo

Women's clothing has an estimated audience of 74,611,034 people in United States. 76.4% are female, 23.6% are male, average age 40.0. Top regions: California, Texas, New York. Top brand affinities: Dresses, Skirt, Gown, Blouse, Frock.

The average Women's clothing fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dresses, Skirt, Gown, with strongest over-indexing on Dresses (1.84× the country average). Demographically, the Women's clothing audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

Demographics of Women's clothing fans

Demographic split for Women's clothing audience in United States
MetricValue
Female76.4%
Male23.6%
Average age40.0
Estimated audience size74,611,034

Audience persona

The typical Women's clothing fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Dresses.

Top regions in United States

Top regions ranked by reach for Women's clothing in United States
RegionReachAffinity
California8,228,0941×
Texas6,196,5900.97×
New York5,049,8821.21×
Florida4,625,5400.92×
Pennsylvania2,765,8721.1×
Illinois2,654,5051.07×
Georgia2,427,2941.06×
North Carolina2,383,5481.06×
Ohio2,238,4750.97×
Michigan2,102,2871.08×
New Jersey1,984,0701.05×
Virginia1,961,0901.08×
Tennessee1,626,0051.09×
Massachusetts1,592,8991.08×
Washington1,452,2730.97×
Indiana1,363,0481×
Maryland1,317,3341.03×
Missouri1,221,8611.02×
Arizona1,218,2650.8×
South Carolina1,195,6491.07×
Louisiana1,193,0631.24×
Colorado1,105,7100.94×
Minnesota1,058,7710.99×
Kentucky1,046,8631.12×
Wisconsin1,044,4650.93×
Alabama1,033,7890.99×
Oregon947,4931.11×
Connecticut766,9861.02×
Oklahoma760,1840.92×
Mississippi701,8381.14×
Arkansas637,2361.04×
Utah635,2380.95×
Iowa626,6841.02×
Kansas584,6790.99×
Nevada569,7220.79×
West Virginia372,1431.07×
Idaho329,5130.88×
Nebraska327,4430.88×
New Hampshire310,8381.06×
New Mexico289,6770.77×
Maine282,9211.06×
Rhode Island236,9931×
Hawaii228,5380.71×
Montana212,9391.03×
Washington, District of Columbia211,4120.94×
Delaware183,5000.89×
Alaska163,2701.02×
North Dakota157,9111.03×
South Dakota150,7850.87×
Vermont139,6181.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Women's clothing audience
BrandAffinityCategory
Dresses1.84×Fashion & Accessoires
Skirt1.97×Fashion & Accessoires
Gown1.83×Fashion & Accessoires
Blouse1.91×Fashion & Accessoires
Frock1.81×Fashion & Accessoires
Party dress1.67×Fashion & Accessoires
Bodysuit1.5×Fashion & Accessoires
Jumpsuit1.66×Fashion & Accessoires
Concealer1.52×Beauty & Wellness
Makeup Lessons1.53×Beauty & Wellness
Personalised Gifts2.38×Home & Garden
Wedding planning1.51×Kids & Family
J.Crew Factory1.67×Shopping
Birthday Gifts1.7×Kids & Family
Primark1.53×Shopping
Face powder1.53×Beauty & Wellness
Cardigan (sweater)1.72×Fashion & Accessoires
Beauty tips1.51×Beauty & Wellness
BB cream1.52×Beauty & Wellness
Sari1.61×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Women's clothing audience
TraitClusterScore
Luxury OrientationPREMIUM2.64
Risk AppetiteTHRILL1.68
Design AffinityPREMIUM1.4
ExtroversionTHRILL1.33
SustainabilityBALANCE1.21
CreativityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Women's clothing
CountryShare
United States14.9%
Japan7.7%
China5.2%

See Women's clothing audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Women's clothing have in United States?

Women's clothing has an estimated audience of 74,611,034 people in United States, concentrated in California and Texas.

What is the gender split and age of Women's clothing fans?

76.4% of Women's clothing fans are female, 23.6% are male, with an average age of 40.0 years.

Which brands do Women's clothing fans like most?

Women's clothing fans show strongest brand affinity for Dresses (1.84×), Skirt (1.97×), and Gown (1.83×) over the country average.

Where do Women's clothing fans live in United States?

Women's clothing fans in United States are most concentrated in California (reach 8,228,094), Texas (reach 6,196,590), and New York (reach 5,049,882). These three regions account for the largest share of the active audience.

What other brands do Women's clothing fans also like?

Beyond Women's clothing itself, the audience over-indexes on Skirt (1.97×), Gown (1.83×), Blouse (1.91×), and Frock (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.