Rascasse Audience Intelligence

Women's clothing Audience in United States

A data profile of the people who buy, follow and care about Women's clothing in United States — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 74,611,034 people in United States.

#53among Lifestyle cluster in United States#132among Topic in United States#6in Fashion & Accessoires

The average Women's clothing fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dresses, Skirt, Gown, with strongest over-indexing on Dresses (1.84× the country average).

Demographically, the Women's clothing audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Women's clothing fan in United States is more female, around 40.0 years old, with strong Individualism tendencies and a notable affinity for Dresses.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's clothing profile in United States.

Audience size
74.6M
in United States
Gender
76.4%♀
23.6% male
Age
40.0
average years
Country rank
#167
Topic in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's clothing fans

76.4% are female, 23.6% are male, average age 40.0.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for Women's clothing audience in United States
MetricValue
Female76.4%
Male23.6%
Average age40.0
Estimated audience size74,611,034
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Women's clothing audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Women's clothing audience comes from United States.

Worldwide audience distribution share by country for Women's clothing
CountryShare
United States14.9%
Japan7.7%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Women's clothing fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~800K1.29×
02Alabama~1.5M1.28×
03Louisiana~1M1.27×
04Mississippi~800K1.27×
05South Carolina~1.5M1.17×
06Vermont~200K1.15×
07Tennessee~1.5M1.14×
08Kentucky~1M1.13×
09Maine~300K1.12×
10Montana~200K1.11×
11Georgia~2.5M1.09×
12North Carolina~2.5M1.08×
13Missouri~1.5M1.08×
14Pennsylvania~2.5M1.07×
15West Virginia~400K1.07×
16New York~4.5M1.05×
17Connecticut~800K1.05×
18Massachusetts~1.5M1.02×
19Ohio~2.5M1.01×
20Kansas~600K1.01×
21Illinois~2.5M1.00×
22New Jersey~2M1.00×
23New Hampshire~300K1.00×
24Michigan~2M0.99×
25Rhode Island~200K0.99×
26North Dakota~200K0.99×
27South Dakota~200K0.98×
28Florida~5M0.97×
29Virginia~2M0.97×
30Oklahoma~800K0.96×
31Indiana~1.5M0.94×
32Maryland~1M0.94×
33Minnesota~1M0.94×
34Arizona~1.5M0.93×
35Iowa~600K0.93×
36Nebraska~300K0.93×
37Alaska~100K0.93×
38Texas~6M0.92×
39Wisconsin~1M0.91×
40Colorado~1M0.90×
41Washington~1.5M0.89×
42Delaware~200K0.89×
43California~7M0.88×
44Oregon~800K0.88×
45Washington, District of Columbia~200K0.86×
46Nevada~600K0.85×
47New Mexico~300K0.84×
48Utah~600K0.83×
49Idaho~300K0.83×
50Hawaii~300K0.82×
Fig. 06

Affinity by region

Affinity by region — Women's clothing, United States
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's clothing audience
#·InterestCategoryAffinity×
01Personalised GiftsHome & Garden2.38×
02SkirtFashion & Accessoires1.97×
03BlouseFashion & Accessoires1.91×
04DressesFashion & Accessoires1.84×
05GownFashion & Accessoires1.83×
06FrockFashion & Accessoires1.81×
07Cardigan (sweater)Fashion & Accessoires1.72×
08Birthday GiftsKids & Family1.70×
09Party dressFashion & Accessoires1.67×
10J.Crew FactoryShopping1.67×
11JumpsuitFashion & Accessoires1.66×
12SariFashion & Accessoires1.61×
13Makeup LessonsBeauty & Wellness1.53×
14PrimarkShopping1.53×
15Face powderBeauty & Wellness1.53×
16ConcealerBeauty & Wellness1.52×
17BB creamBeauty & Wellness1.52×
18Wedding planningKids & Family1.51×
19Beauty tipsBeauty & Wellness1.51×
20BodysuitFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's clothing audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.31×
Design AffinityPREMIUM1.18×
CreativityOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's clothing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.79×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's clothing have in United States?

Women's clothing has an estimated audience of 74,611,034 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Women's clothing fans?

76.4% of Women's clothing fans are female, 23.6% are male, with an average age of 40.0 years.

03

Which brands do Women's clothing fans like most?

Women's clothing fans show strongest brand affinity for Dresses (1.84×), Skirt (1.97×), and Gown (1.83×) over the country average.

04

Where do Women's clothing fans live in United States?

Women's clothing fans in United States are most concentrated in California (reach ~7M), Texas (reach ~6M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Women's clothing fans also like?

Beyond Women's clothing itself, the audience over-indexes on Skirt (1.97×), Gown (1.83×), Blouse (1.91×), and Frock (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Women's clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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