Rascasse Audience Intelligence

Jumpsuit Audience in United States

A data profile of the people who buy, follow and care about Jumpsuit in United States — modelled from more than twelve digital signal sources. Jumpsuit has an estimated audience of 9,053,848 people in United States.

#2491among Topic in United States#202in Fashion & Accessoires

The average Jumpsuit fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bodysuit, Nordstrom rack, Fashion Nova, with strongest over-indexing on Bodysuit (10.13× the country average).

Demographically, the Jumpsuit audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jumpsuit fan in United States is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Bodysuit.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jumpsuit profile in United States.

Audience size
9.1M
in United States
Gender
90.0%♀
10.0% male
Age
38.1
average years
Country rank
#3950
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jumpsuit fans

90.0% are female, 10.0% are male, average age 38.1.

Fig. 02

Gender split

90.0%
Female
10.0%
Male
Demographic split for Jumpsuit audience in United States
MetricValue
Female90.0%
Male10.0%
Average age38.1
Estimated audience size9,053,848
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Jumpsuit audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3923%
40-4922%
50+14%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Jumpsuit audience comes from United States.

Worldwide audience distribution share by country for Jumpsuit
CountryShare
United States32.6%
United Kingdom7.6%
Australia3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jumpsuit audience in United States is strongest.

Fig. 05

Top regions by affinity

Jumpsuit fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.42×
02New York~700K1.38×
03New Jersey~300K1.35×
04California~1.5M1.30×
05Georgia~400K1.30×
06Louisiana~100K1.26×
07Virginia~300K1.19×
08Maryland~200K1.19×
09Hawaii~50K1.18×
10Texas~900K1.16×
11Alabama~100K1.15×
12Illinois~300K1.13×
13Florida~700K1.12×
14Washington, District of Columbia~30K1.12×
15Connecticut~100K1.11×
16Massachusetts~200K1.10×
17North Carolina~300K1.05×
18Arkansas~80K1.05×
19South Carolina~100K1.04×
20Rhode Island~30K1.03×
21Pennsylvania~300K1.02×
22Nevada~90K1.01×
23Washington~200K1.00×
24Tennessee~200K1.00×
25Delaware~20K0.98×
26Michigan~200K0.93×
27Oregon~100K0.93×
28Kansas~70K0.93×
29Alaska~20K0.93×
30Missouri~100K0.92×
31Colorado~100K0.92×
32Kentucky~100K0.92×
33Nebraska~40K0.92×
34Vermont~10K0.92×
35Indiana~100K0.91×
36Minnesota~100K0.91×
37Oklahoma~90K0.91×
38Arizona~200K0.89×
39Utah~70K0.89×
40Iowa~70K0.89×
41North Dakota~20K0.89×
42New Mexico~40K0.88×
43South Dakota~20K0.88×
44Maine~30K0.86×
45West Virginia~40K0.85×
46Montana~20K0.84×
47Ohio~200K0.83×
48Wisconsin~100K0.83×
49New Hampshire~30K0.83×
50Idaho~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Jumpsuit, United States
0.82×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jumpsuit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jumpsuit audience
#·InterestCategoryAffinity×
01BodysuitFashion & Accessoires10.13×
02MiniskirtFashion & Accessoires8.87×
03Party dressFashion & Accessoires5.24×
04BlouseFashion & Accessoires4.60×
05Free PeopleFashion & Accessoires4.18×
06Nordstrom rackFashion & Accessoires4.14×
07Fashion NovaShopping4.00×
08SkirtFashion & Accessoires3.86×
09Hair ExtensionsBeauty & Wellness3.25×
10SleeveFashion & Accessoires2.93×
11T.J.MaxxShopping2.79×
12DressesFashion & Accessoires2.74×
13Women's clothingFashion & Accessoires2.62×
14MarshallsFashion & Accessoires2.54×
15Macy'sShopping2.53×
16NordstromShopping2.36×
17Old NavyFashion & Accessoires2.22×
18Kohl'sShopping2.16×
19Sales promotionShopping1.82×
20Food and drinkFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jumpsuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jumpsuit audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.59×
CreativityOPEN1.56×
Price SensitivityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jumpsuit audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.35×
Need for SecurityCONSERVATISM0.70×
Career OrientationPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jumpsuit have in United States?

Jumpsuit has an estimated audience of 9,053,848 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jumpsuit fans?

90.0% of Jumpsuit fans are female, 10.0% are male, with an average age of 38.1 years.

03

Which brands do Jumpsuit fans like most?

Jumpsuit fans show strongest brand affinity for Bodysuit (10.13×), Nordstrom rack (4.14×), and Fashion Nova (4×) over the country average.

04

Where do Jumpsuit fans live in United States?

Jumpsuit fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Jumpsuit fans also like?

Beyond Jumpsuit itself, the audience over-indexes on Nordstrom rack (4.14×), Fashion Nova (4×), Women's clothing (2.62×), and Skirt (3.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Jumpsuit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jumpsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →