Jumpsuit Audience in United States

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Jumpsuit has an estimated audience of 9,053,848 people in United States. 90.0% are female, 10.0% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Bodysuit, Nordstrom rack, Fashion Nova, Women's clothing, Skirt.

The average Jumpsuit fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bodysuit, Nordstrom rack, Fashion Nova, with strongest over-indexing on Bodysuit (10.13× the country average). Demographically, the Jumpsuit audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Jumpsuit fans

Demographic split for Jumpsuit audience in United States
MetricValue
Female90.0%
Male10.0%
Average age38.1
Estimated audience size9,053,848

Audience persona

The typical Jumpsuit fan in United States is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Bodysuit.

Top regions in United States

Top regions ranked by reach for Jumpsuit in United States
RegionReachAffinity
California1,344,3581.35×
Texas950,8251.22×
New York759,8041.5×
Florida693,1081.13×
Illinois366,3841.21×
Georgia358,3181.28×
New Jersey322,1621.4×
Pennsylvania306,7941.01×
North Carolina292,3931.07×
Virginia238,0771.08×
Ohio234,8440.84×
Michigan218,8230.92×
Massachusetts206,4561.16×
Maryland189,1641.22×
Washington185,4781.02×
Tennessee182,4561×
Arizona166,6140.9×
Indiana155,1980.94×
South Carolina143,6701.05×
Louisiana143,3141.23×
Alabama138,0261.09×
Missouri135,5680.93×
Colorado134,5170.94×
Minnesota120,1720.93×
Wisconsin111,8050.82×
Mississippi103,3341.39×
Connecticut102,7771.13×
Kentucky100,6350.89×
Oregon98,8540.95×
Oklahoma88,3900.88×
Nevada87,8361×
Arkansas80,4581.08×
Utah70,8530.87×
Iowa68,1610.91×
Kansas65,7130.92×
Hawaii45,9071.18×
Nebraska42,0770.93×
New Mexico38,3320.84×
Idaho35,1810.77×
Washington, District of Columbia34,9631.28×
West Virginia31,4000.74×
Rhode Island29,6131.03×
New Hampshire26,4150.74×
Maine25,9280.8×
Delaware23,0770.92×
Montana18,3380.73×
South Dakota15,4610.74×
North Dakota14,7780.79×
Alaska14,2430.74×
Vermont13,4890.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jumpsuit audience
BrandAffinityCategory
Bodysuit10.13×Fashion & Accessoires
Nordstrom rack4.14×Fashion & Accessoires
Fashion Nova4×Shopping
Women's clothing2.62×Fashion & Accessoires
Skirt3.86×Fashion & Accessoires
Dresses2.74×Fashion & Accessoires
Food and drink1.57×Food & Beverages
Blouse4.6×Fashion & Accessoires
Macy's2.53×Shopping
Marshalls2.54×Fashion & Accessoires
Free People4.18×Fashion & Accessoires
Kohl's2.16×Shopping
Party dress5.24×Fashion & Accessoires
Old Navy2.22×Fashion & Accessoires
Nordstrom2.36×Shopping
Miniskirt8.87×Fashion & Accessoires
T.J.Maxx2.79×Shopping
Hair Extensions3.25×Beauty & Wellness
Macy's1.91×Shopping
Sales promotion1.82×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jumpsuit audience
TraitClusterScore
Luxury OrientationPREMIUM2.42
SustainabilityBALANCE1.51
Design AffinityPREMIUM1.4
Price SensitivityPREMIUM1.39
ExtroversionTHRILL1.35
CreativityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Jumpsuit
CountryShare
United States32.6%
United Kingdom7.6%
Australia3.1%

See Jumpsuit audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Jumpsuit have in United States?

Jumpsuit has an estimated audience of 9,053,848 people in United States, concentrated in California and Texas.

What is the gender split and age of Jumpsuit fans?

90.0% of Jumpsuit fans are female, 10.0% are male, with an average age of 38.1 years.

Which brands do Jumpsuit fans like most?

Jumpsuit fans show strongest brand affinity for Bodysuit (10.13×), Nordstrom rack (4.14×), and Fashion Nova (4×) over the country average.

Where do Jumpsuit fans live in United States?

Jumpsuit fans in United States are most concentrated in California (reach 1,344,358), Texas (reach 950,825), and New York (reach 759,804). These three regions account for the largest share of the active audience.

What other brands do Jumpsuit fans also like?

Beyond Jumpsuit itself, the audience over-indexes on Nordstrom rack (4.14×), Fashion Nova (4×), Women's clothing (2.62×), and Skirt (3.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jumpsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.