Rascasse Audience Intelligence

Party dress Audience in United States

A data profile of the people who buy, follow and care about Party dress in United States — modelled from more than twelve digital signal sources. Party dress has an estimated audience of 11,708,395 people in United States.

#2004among Topic in United States#156in Fashion & Accessoires

The average Party dress fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include The Berrics, Sari, Women's clothing, with strongest over-indexing on The Berrics (152.34× the country average).

Demographically, the Party dress audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Party dress fan in United States is more female, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for The Berrics.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Party dress profile in United States.

Audience size
11.7M
in United States
Gender
80.0%♀
20.0% male
Age
38.5
average years
Country rank
#3056
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Party dress fans

80.0% are female, 20.0% are male, average age 38.5.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Party dress audience in United States
MetricValue
Female80.0%
Male20.0%
Average age38.5
Estimated audience size11,708,395
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Party dress audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Party dress audience comes from United States.

Worldwide audience distribution share by country for Party dress
CountryShare
United States11.0%
India10.1%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Party dress audience in United States is strongest.

Fig. 05

Top regions by affinity

Party dress fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.94×
02New Jersey~500K1.80×
03Virginia~400K1.51×
04California~2M1.43×
05Maryland~300K1.39×
06Connecticut~200K1.38×
07Massachusetts~300K1.37×
08Washington, District of Columbia~40K1.28×
09Texas~1.5M1.26×
10Louisiana~200K1.24×
11Georgia~400K1.20×
12Rhode Island~40K1.18×
13Florida~900K1.17×
14Illinois~500K1.17×
15Alabama~200K1.17×
16Mississippi~100K1.13×
17Delaware~40K1.09×
18Tennessee~300K1.07×
19North Carolina~400K1.06×
20Michigan~300K1.06×
21Pennsylvania~400K1.04×
22South Carolina~200K1.02×
23Nevada~100K0.99×
24Arizona~200K0.97×
25Washington~200K0.95×
26Arkansas~90K0.95×
27Alaska~20K0.95×
28Oregon~100K0.94×
29Kansas~90K0.93×
30Oklahoma~100K0.92×
31Kentucky~100K0.91×
32Ohio~300K0.88×
33Missouri~200K0.87×
34Hawaii~40K0.87×
35New Hampshire~40K0.86×
36Vermont~20K0.86×
37Utah~90K0.85×
38West Virginia~50K0.85×
39Indiana~200K0.83×
40North Dakota~20K0.81×
41Nebraska~50K0.80×
42Minnesota~100K0.79×
43Colorado~100K0.78×
44Idaho~50K0.78×
45Maine~30K0.78×
46Montana~30K0.78×
47South Dakota~20K0.76×
48Wisconsin~100K0.73×
49New Mexico~40K0.72×
50Iowa~70K0.71×
Fig. 06

Affinity by region

Affinity by region — Party dress, United States
0.71×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Party dress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Party dress audience
#·InterestCategoryAffinity×
01The BerricsSports152.34×
02Indian wedding clothesFashion & Accessoires8.21×
03Sari-sari storeShopping8.15×
04Shalwar kameezFashion & Accessoires7.86×
05SariFashion & Accessoires7.14×
06Beauty & FashionBeauty & Wellness3.72×
07BridesmaidKids & Family3.15×
08Designer clothingFashion & Accessoires3.13×
09Fashion NovaShopping2.70×
10SkirtFashion & Accessoires2.59×
11Women's clothingFashion & Accessoires2.04×
12DressesFashion & Accessoires2.02×
13Men's clothingFashion & Accessoires1.95×
14Fashion designBusiness & Career1.92×
15BoutiquesFashion & Accessoires1.67×
16Old NavyFashion & Accessoires1.67×
17Hair productsBeauty & Wellness1.60×
18MotherhoodKids & Family1.59×
19Luxury goodsFashion & Accessoires1.53×
20ShoesFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Party dress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Party dress audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.03×
Design AffinityPREMIUM1.68×
Quality AwarenessPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Party dress audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Career OrientationPOWER0.92×
Community OrientationOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Party dress have in United States?

Party dress has an estimated audience of 11,708,395 people in United States, concentrated in California and New York.

02

What is the gender split and age of Party dress fans?

80.0% of Party dress fans are female, 20.0% are male, with an average age of 38.5 years.

03

Which brands do Party dress fans like most?

Party dress fans show strongest brand affinity for The Berrics (152.34×), Sari (7.14×), and Women's clothing (2.04×) over the country average.

04

Where do Party dress fans live in United States?

Party dress fans in United States are most concentrated in California (reach ~2M), New York (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Party dress fans also like?

Beyond Party dress itself, the audience over-indexes on Sari (7.14×), Women's clothing (2.04×), Shalwar kameez (7.86×), and Indian wedding clothes (8.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Party dress audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Party dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →