Party dress Audience in United States

Party dress logo

Party dress has an estimated audience of 11,708,395 people in United States. 80.0% are female, 20.0% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: The Berrics, Sari, Women's clothing, Shalwar kameez, Indian wedding clothes.

The average Party dress fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Berrics, Sari, Women's clothing, with strongest over-indexing on The Berrics (152.34× the country average). Demographically, the Party dress audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Party dress fans

Demographic split for Party dress audience in United States
MetricValue
Female80.0%
Male20.0%
Average age38.5
Estimated audience size11,708,395

Audience persona

The typical Party dress fan in United States is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for The Berrics.

Top regions in United States

Top regions ranked by reach for Party dress in United States
RegionReachAffinity
California1,925,2971.5×
Texas1,326,4741.32×
New York1,324,1822.02×
Florida955,3031.21×
New Jersey556,0171.87×
Illinois484,5711.24×
Georgia442,1471.23×
Pennsylvania424,0701.08×
Virginia407,2141.43×
North Carolina383,8381.09×
Michigan336,3161.1×
Massachusetts322,0251.4×
Ohio301,1080.83×
Maryland270,6611.34×
Tennessee257,1491.09×
Arizona236,9690.99×
Washington218,9990.93×
Alabama200,3171.22×
Louisiana193,5081.28×
Indiana182,1590.85×
South Carolina181,9331.03×
Connecticut169,5101.44×
Missouri164,3220.87×
Colorado138,1840.75×
Minnesota131,9910.79×
Kentucky129,5480.88×
Oregon127,0460.95×
Wisconsin122,8090.7×
Oklahoma117,4110.9×
Nevada112,1530.99×
Mississippi110,7451.15×
Arkansas87,8330.91×
Kansas85,6700.93×
Utah81,5570.78×
Iowa60,1850.62×
Washington, District of Columbia46,4891.32×
Rhode Island45,7531.23×
Nebraska42,3350.72×
West Virginia41,8700.77×
Idaho39,8890.68×
Hawaii39,0400.78×
New Mexico35,5200.6×
Delaware35,3091.09×
New Hampshire34,4990.75×
Maine26,1290.62×
Alaska22,7430.91×
Montana18,6730.57×
North Dakota13,9580.58×
Vermont13,6870.67×
South Dakota12,2870.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Party dress audience
BrandAffinityCategory
The Berrics152.34×Sports
Sari7.14×Fashion & Accessoires
Women's clothing2.04×Fashion & Accessoires
Shalwar kameez7.86×Fashion & Accessoires
Indian wedding clothes8.21×Fashion & Accessoires
Dresses2.02×Fashion & Accessoires
Fashion Nova2.7×Shopping
Shoes1.52×Fashion & Accessoires
Motherhood1.59×Kids & Family
Skirt2.59×Fashion & Accessoires
Hair products1.6×Beauty & Wellness
Fashion design1.92×Business & Career
Beauty & Fashion3.72×Beauty & Wellness
Luxury goods1.53×Fashion & Accessoires
Designer clothing3.13×Fashion & Accessoires
Men's clothing1.95×Fashion & Accessoires
Boutiques1.67×Fashion & Accessoires
Sari-sari store8.15×Shopping
Macy's1.54×Shopping
Bridesmaid3.15×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Party dress audience
TraitClusterScore
Design AffinityPREMIUM2.32
LGBTQ+ IdentityOPEN1.99
Luxury OrientationPREMIUM1.92
SustainabilityBALANCE1.67
Price SensitivityPREMIUM1.58
DIY MentalityTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Party dress
CountryShare
United States11.0%
India10.1%
Italy4.8%

See Party dress audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Party dress have in United States?

Party dress has an estimated audience of 11,708,395 people in United States, concentrated in California and Texas.

What is the gender split and age of Party dress fans?

80.0% of Party dress fans are female, 20.0% are male, with an average age of 38.5 years.

Which brands do Party dress fans like most?

Party dress fans show strongest brand affinity for The Berrics (152.34×), Sari (7.14×), and Women's clothing (2.04×) over the country average.

Where do Party dress fans live in United States?

Party dress fans in United States are most concentrated in California (reach 1,925,297), Texas (reach 1,326,474), and New York (reach 1,324,182). These three regions account for the largest share of the active audience.

What other brands do Party dress fans also like?

Beyond Party dress itself, the audience over-indexes on Sari (7.14×), Women's clothing (2.04×), Shalwar kameez (7.86×), and Indian wedding clothes (8.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Party dress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.