Sari-sari store Audience in United States
Sari-sari store has an estimated audience of 2,821,447 people in United States. 66.0% are female, 34.0% are male, average age 35.3. Top brand affinities: Historic site, Product design, UK garage, Isometric exercise, Electrolyte.
Top brand affinities include Historic site, Product design, UK garage, with strongest over-indexing on Historic site (9.68× the country average). Demographically, the Sari-sari store audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.
Category: Shopping · Type: Touchpoint
Demographics of Sari-sari store fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 35.3 |
| Estimated audience size | 2,821,447 |
Audience persona
The typical Sari-sari store fan in United States is more female, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 9.68× | Arts & Culture |
| Product design | 3.85× | Business & Career |
| UK garage | 9.51× | Music & Radio |
| Isometric exercise | 12.7× | Sports |
| Electrolyte | 6.69× | Health |
| Home equity | 2.75× | Home & Garden |
| Combat sport | 2.13× | Sports |
| Staycation | 4.11× | Home & Garden |
| Hemi engine | 20.62× | Cars & Mobility |
| Bank account | 3.03× | Business & Career |
| Stamp collecting | 5.79× | Home & Garden |
| Vocal harmony | 4.62× | Music & Radio |
| Voter registration | 4.88× | Politics & Society |
| Fairy godmother | 7.04× | Literature |
| Natural rubber | 1.95× | Cars & Mobility |
| CoreLogic | 18.42× | Business & Career |
| Jesse Plemons | 2.81× | Movies & TV |
| Elsword | 12.67× | Games |
| Goop | 4.04× | Internet & Social Media |
| Nationality | 1.58× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.8 |
| Pet Ownership | JOY | 2.11 |
| LGBTQ+ Identity | OPEN | 2.07 |
| Luxury Orientation | PREMIUM | 1.85 |
| Design Affinity | PREMIUM | 1.39 |
| Price Sensitivity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 41.4% |
| United States | 11.7% |
| Japan | 4.4% |
See Sari-sari store audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Sari-sari store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.