Sari-sari store Audience in United States
Sari-sari store has an estimated audience of 2,821,447 people in United States. 66.0% are female, 34.0% are male, average age 35.3. Top brand affinities: Indeed.com, Astro (Malaysian satellite television), Alia Bhatt, Sri Lanka, Flipkart.
Top brand affinities include Indeed.com, Astro (Malaysian satellite television), Alia Bhatt, with strongest over-indexing on Indeed.com (8.59× the country average). Demographically, the Sari-sari store audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.
Category: Shopping · Type: Touchpoint
Demographics of Sari-sari store fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 35.3 |
| Estimated audience size | 2,821,447 |
Audience persona
The typical Sari-sari store fan in United States is more female, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 8.59× | Business & Career |
| Astro (Malaysian satellite television) | 26.13× | Movies & TV |
| Alia Bhatt | 39.6× | Movies & TV |
| Sri Lanka | 26.13× | Travel & Leisure |
| Flipkart | 19.47× | Shopping |
| HDFC Bank | 48.32× | Business & Career |
| Jollibee | 11.25× | Food & Beverages |
| Cotton On | 15.5× | Fashion & Accessoires |
| Google News | 5.57× | News |
| Google Maps | 3.66× | Internet & Social Media |
| Hair Extensions | 5.49× | Beauty & Wellness |
| Islamic banking | 35.29× | Business & Career |
| Enterprise Rent-A-Car | 5.18× | Cars & Mobility |
| Apple Store | 6.58× | Shopping |
| DuckDuckGo | 7.21× | Internet & Social Media |
| Priyanka Chopra | 11.64× | Movies & TV |
| Planet Fitness | 3.09× | Sports |
| MARIA.B | 24.37× | Fashion & Accessoires |
| Diaper bag | 4.89× | Kids & Family |
| Deepika Padukone | 20.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.8 |
| Pet Ownership | JOY | 2.11 |
| LGBTQ+ Identity | OPEN | 2.07 |
| Luxury Orientation | PREMIUM | 1.85 |
| Design Affinity | PREMIUM | 1.39 |
| Price Sensitivity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 41.4% |
| United States | 11.7% |
| Japan | 4.4% |
See Sari-sari store audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Sari-sari store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.