Rascasse Audience Intelligence

Sari-sari store Audience in United States

A data profile of the people who buy, follow and care about Sari-sari store in United States — modelled from more than twelve digital signal sources. Sari-sari store has an estimated audience of 2,821,447 people in United States.

#191among Touchpoint in United States#214in Shopping

The average Sari-sari store fan in United States is 35.3 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, Texas, California.

Top brand affinities include HDFC Bank, Vintage Books, Flipkart, with strongest over-indexing on HDFC Bank (63.17× the country average).

Demographically, the Sari-sari store audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sari-sari store fan in United States is more female, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for HDFC Bank.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sari-sari store profile in United States.

Audience size
2.8M
in United States
Gender
66.0%♀
34.0% male
Age
35.3
average years
Country rank
#10824
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sari-sari store fans

66.0% are female, 34.0% are male, average age 35.3.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Sari-sari store audience in United States
MetricValue
Female66.0%
Male34.0%
Average age35.3
Estimated audience size2,821,447
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Sari-sari store audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Sari-sari store audience comes from United States.

Worldwide audience distribution share by country for Sari-sari store
CountryShare
India41.4%
United States11.7%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sari-sari store audience in United States is strongest.

Fig. 05

Top regions by affinity

Sari-sari store fans by region: top regions in United States
#RegionReachAffinity×
01Washington~900K15.09×
02Texas~600K2.50×
03Indiana~100K2.50×
04Hawaii~30K2.39×
05California~400K1.40×
06Nevada~40K1.30×
07Oregon~40K1.27×
08Alaska~7K1.12×
09North Dakota~6K0.98×
10South Dakota~6K0.97×
11Vermont~5K0.97×
12Montana~8K0.96×
13Rhode Island~9K0.95×
14Delaware~7K0.95×
15West Virginia~10K0.94×
16New Hampshire~10K0.94×
17Maine~9K0.94×
18Idaho~10K0.93×
19Mississippi~20K0.92×
20Arkansas~20K0.92×
21Kansas~20K0.92×
22Nebraska~10K0.92×
23New Mexico~10K0.92×
24Washington, District of Columbia~8K0.92×
25Arizona~50K0.90×
26Iowa~20K0.90×
27Oklahoma~30K0.89×
28Alabama~30K0.88×
29Louisiana~30K0.88×
30Kentucky~30K0.87×
31Illinois~80K0.86×
32Connecticut~20K0.86×
33Utah~20K0.86×
34Virginia~60K0.84×
35South Carolina~40K0.84×
36Michigan~60K0.83×
37Wisconsin~40K0.83×
38Tennessee~50K0.82×
39Missouri~40K0.81×
40Minnesota~30K0.81×
41Maryland~40K0.79×
42Colorado~30K0.79×
43New Jersey~60K0.77×
44Massachusetts~40K0.76×
45Ohio~60K0.72×
46Georgia~60K0.71×
47North Carolina~60K0.71×
48Pennsylvania~70K0.69×
49New York~100K0.67×
50Florida~100K0.60×
Fig. 06

Affinity by region

Affinity by region — Sari-sari store, United States
0.60×1.00×15.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sari-sari store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sari-sari store audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career63.17×
02Islamic bankingBusiness & Career40.69×
03MARIA.BFashion & Accessoires36.95×
04Axis BankBusiness & Career36.89×
05Ranbir KapoorMovies & TV34.54×
06BaroquePolitics & Society29.42×
07Ranveer SinghMovies & TV27.06×
08Deepika PadukoneMovies & TV22.96×
09Vintage BooksLiterature22.80×
10FlipkartShopping22.68×
11Jewellery storeFashion & Accessoires18.24×
12International educationBusiness & Career16.58×
13HindiPolitics & Society13.67×
14Chat roomInternet & Social Media11.80×
15Cross-stitchHome & Garden10.39×
16PakistanTravel & Leisure8.99×
17Party dressFashion & Accessoires8.15×
18Hair ExtensionsBeauty & Wellness5.25×
19Bath and BodyworksShopping5.05×
20Academic degreeBusiness & Career4.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sari-sari store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sari-sari store audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.75×
Pet OwnershipJOY2.74×
Need for SecurityCONSERVATISM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sari-sari store audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Convenience OrientationPREMIUM0.92×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sari-sari store have in United States?

Sari-sari store has an estimated audience of 2,821,447 people in United States, concentrated in Washington and Texas.

02

What is the gender split and age of Sari-sari store fans?

66.0% of Sari-sari store fans are female, 34.0% are male, with an average age of 35.3 years.

03

Which brands do Sari-sari store fans like most?

Sari-sari store fans show strongest brand affinity for HDFC Bank (63.17×), Vintage Books (22.8×), and Flipkart (22.68×) over the country average.

04

Where do Sari-sari store fans live in United States?

Sari-sari store fans in United States are most concentrated in Washington (reach ~900K), Texas (reach ~600K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sari-sari store fans also like?

Beyond Sari-sari store itself, the audience over-indexes on Vintage Books (22.8×), Flipkart (22.68×), Jewellery store (18.24×), and MARIA.B (36.95×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sari-sari store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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