HDFC Bank Audience in United States

HDFC Bank logo

HDFC Bank has an estimated audience of 484,497 people in United States. 42.9% are female, 57.1% are male, average age 30.2. Top regions: California, Texas, New Jersey. Top brand affinities: VfL Bochum, hotstar, Actor Vijay, Zoom (TV channel), Telugu language.

The average HDFC Bank fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include VfL Bochum, hotstar, Actor Vijay, with strongest over-indexing on VfL Bochum (757.69× the country average). Demographically, the HDFC Bank audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of HDFC Bank fans

Demographic split for HDFC Bank audience in United States
MetricValue
Female42.9%
Male57.1%
Average age30.2
Estimated audience size484,497

Audience persona

The typical HDFC Bank fan in United States is more male, around 30.2 years old, with strong Risk Appetite tendencies and a notable affinity for VfL Bochum.

Top regions in United States

Top regions ranked by reach for HDFC Bank in United States
RegionReachAffinity
California96,8651.82×
Texas91,2592.19×
New Jersey43,3993.52×
New York40,0691.48×
Illinois28,2871.75×
Florida28,1170.86×
Georgia25,5891.71×
Pennsylvania24,3931.5×
North Carolina24,3911.67×
Virginia24,2752.06×
Washington21,9612.26×
Massachusetts17,2621.81×
Ohio14,9491×
Michigan13,9821.1×
Arizona10,9581.11×
Maryland9,6901.16×
Oregon8,4521.52×
Indiana8,3570.94×
Tennessee7,7180.79×
Connecticut6,6421.37×
Minnesota6,5570.94×
Colorado6,3840.84×
Missouri6,0740.78×
Wisconsin5,3350.73×
South Carolina5,0570.69×
Kentucky3,9020.64×
Arkansas3,2310.81×
Nevada3,0870.66×
Iowa3,0800.77×
Alabama3,0110.44×
Delaware2,8662.14×
Washington, District of Columbia2,7531.89×
Louisiana2,6460.42×
Kansas2,6390.69×
Oklahoma2,1830.41×
Utah2,0430.47×
New Hampshire1,8140.95×
Mississippi1,7860.45×
Nebraska1,4980.62×
Rhode Island1,1000.71×
Idaho8570.35×
Hawaii8350.4×
New Mexico8180.34×
West Virginia6920.31×
Maine5350.31×
Alaska3270.32×
North Dakota3200.32×
Montana3010.22×
South Dakota2660.24×
Vermont1990.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HDFC Bank audience
BrandAffinityCategory
VfL Bochum757.69×Sports
hotstar95.56×Movies & TV
Actor Vijay171.9×Movies & TV
Zoom (TV channel)25.32×Technology & Electronics
Telugu language78.58×Politics & Society
Indian wedding clothes58.64×Fashion & Accessoires
Indian Cricket113.15×Sports
healthy eating recipes139.46×Food & Beverages
Sari-sari store63.17×Shopping
ICC - International Cricket Council136.6×Sports
Colors (TV channel)73.22×Movies & TV
Punjab, Pakistan46.64×Travel & Leisure
Shalwar kameez43.37×Fashion & Accessoires
Sari36.33×Fashion & Accessoires
Designers Guild187.44×Home & Garden
Tamil language42.82×Politics & Society
99acres131.4×Home & Garden
IPL Cricket188.98×Sports
Hardik Pandya146.58×Sports
New Delhi53.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HDFC Bank audience
TraitClusterScore
Risk AppetiteTHRILL3.1
LGBTQ+ IdentityOPEN1.5
Luxury OrientationPREMIUM1.49
Early Adopter MentalityPOWER1.41
TravellingTHRILL1.4
Quality AwarenessPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for HDFC Bank
CountryShare
India76.7%
United States5.1%
United Arab Emirates2.3%

See HDFC Bank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does HDFC Bank have in United States?

HDFC Bank has an estimated audience of 484,497 people in United States, concentrated in California and Texas.

What is the gender split and age of HDFC Bank fans?

42.9% of HDFC Bank fans are female, 57.1% are male, with an average age of 30.2 years.

Which brands do HDFC Bank fans like most?

HDFC Bank fans show strongest brand affinity for VfL Bochum (757.69×), hotstar (95.56×), and Actor Vijay (171.9×) over the country average.

Where do HDFC Bank fans live in United States?

HDFC Bank fans in United States are most concentrated in California (reach 96,865), Texas (reach 91,259), and New Jersey (reach 43,399). These three regions account for the largest share of the active audience.

What other brands do HDFC Bank fans also like?

Beyond HDFC Bank itself, the audience over-indexes on hotstar (95.56×), Actor Vijay (171.9×), Zoom (TV channel) (25.32×), and Telugu language (78.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HDFC Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.