Rascasse Audience Intelligence

HDFC Bank Target Market in United States

A data profile of the people who buy, follow and care about HDFC Bank in United States — modelled from more than twelve digital signal sources. HDFC Bank has an estimated audience of 503,407 people in United States.

#42among Bank in United States#3758among Brand in United States#2261in Business & Career

The average HDFC Bank fan in United States is 30.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include VfL Bochum, hotstar, Actor Vijay, with strongest over-indexing on VfL Bochum (757.69× the country average).

Demographically, the HDFC Bank audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HDFC Bank fan in United States is more male, around 30.2 years old, with strong Individualism tendencies and a notable affinity for VfL Bochum.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HDFC Bank profile in United States.

Audience size
503K
in United States
Gender
42.9%♀
57.1% male
Age
30.2
average years
Country rank
#36499
Brand in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of HDFC Bank

42.9% are female, 57.1% are male, average age 30.2.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for HDFC Bank audience in United States
MetricValue
Female42.9%
Male57.1%
Average age30.2
Estimated audience size503,407
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the HDFC Bank audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

5.2%

of the worldwide HDFC Bank audience comes from United States.

Worldwide audience distribution share by country for HDFC Bank
CountryShare
India76.5%
United States5.2%
United Arab Emirates2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HDFC Bank audience in United States is strongest.

Fig. 05

Top regions by affinity

HDFC Bank customers by region in United States
#RegionReachAffinity×
01New Jersey~40K3.07×
02Washington~20K2.03×
03Texas~80K1.90×
04Delaware~2K1.78×
05Kansas~7K1.73×
06Virginia~20K1.70×
07California~90K1.66×
08New York~40K1.57×
09Georgia~20K1.56×
10Washington, District of Columbia~2K1.56×
11Wyoming~1K1.55×
12Massachusetts~10K1.54×
13Illinois~20K1.51×
14North Carolina~20K1.46×
15Pennsylvania~20K1.32×
16Connecticut~6K1.28×
17Oregon~7K1.20×
18Maryland~9K1.09×
19New Hampshire~2K1.04×
20Michigan~10K1.01×
21Arizona~10K0.99×
22Ohio~10K0.97×
23Indiana~8K0.95×
24Florida~30K0.91×
25Arkansas~4K0.90×
26Colorado~7K0.89×
27Tennessee~8K0.86×
28Minnesota~6K0.86×
29Rhode Island~1K0.86×
30Iowa~3K0.81×
31Alaska<1K0.81×
32Missouri~6K0.80×
33Kentucky~5K0.79×
34South Dakota<1K0.78×
35North Dakota<1K0.78×
36South Carolina~5K0.75×
37Wisconsin~5K0.74×
38Montana~1K0.74×
39Mississippi~3K0.73×
40Nebraska~2K0.73×
41Nevada~3K0.72×
42Louisiana~4K0.71×
43West Virginia~2K0.71×
44Idaho~2K0.69×
45Maine~1K0.68×
46Hawaii~1K0.67×
47New Mexico~2K0.66×
48Alabama~4K0.64×
49Utah~3K0.63×
50Oklahoma~3K0.60×
Fig. 06

Affinity by region

Affinity by region — HDFC Bank, United States
0.60×1.00×3.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HDFC Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HDFC Bank audience
#·InterestCategoryAffinity×
01VfL BochumSports757.69×
02IPL CricketSports188.98×
03Designers GuildHome & Garden187.44×
04Actor VijayMovies & TV171.90×
05Hardik PandyaSports146.58×
06healthy eating recipesFood & Beverages139.46×
07ICC - International Cricket CouncilSports136.60×
0899acresHome & Garden131.40×
09Indian CricketSports113.15×
10hotstarMovies & TV95.56×
11Telugu languagePolitics & Society78.58×
12Colors (TV channel)Movies & TV73.22×
13Sari-sari storeShopping63.17×
14Indian wedding clothesFashion & Accessoires58.64×
15New DelhiTravel & Leisure53.18×
16Punjab, PakistanTravel & Leisure46.64×
17Shalwar kameezFashion & Accessoires43.37×
18Tamil languagePolitics & Society42.82×
19SariFashion & Accessoires36.33×
20Zoom (TV channel)Technology & Electronics25.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HDFC Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HDFC Bank audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.47×
Luxury OrientationPREMIUM2.03×
Community OrientationOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HDFC Bank audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.47×
PatriotismCONSERVATISM0.52×
Social Media UsageJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is HDFC Bank's target market in United States?

HDFC Bank's target market in United States covers an estimated 503,407 people, concentrated in California and Texas.

02

What is the gender split and age of HDFC Bank customers?

42.9% of the HDFC Bank audience are female, 57.1% are male, with an average age of 30.2 years.

03

Which brands do HDFC Bank fans like most?

HDFC Bank fans show strongest brand affinity for VfL Bochum (757.69×), hotstar (95.56×), and Actor Vijay (171.9×) over the country average.

04

Where do HDFC Bank fans live in United States?

HDFC Bank fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do HDFC Bank fans also like?

Beyond HDFC Bank itself, the audience over-indexes on hotstar (95.56×), Actor Vijay (171.9×), Zoom (TV channel) (25.32×), and Telugu language (78.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See HDFC Bank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HDFC Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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