Rascasse Audience Intelligence

ICC - International Cricket Council Audience in United States

A data profile of the people who buy, follow and care about ICC - International Cricket Council in United States — modelled from more than twelve digital signal sources. ICC - International Cricket Council has an estimated audience of 602,235 people in United States.

#14among Cricket in United States#355among NGO / Political Party in United States#3125in Sports

The average ICC - International Cricket Council fan in United States is 34.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include HDFC Bank, U.S. Polo Assn., NDTV, with strongest over-indexing on HDFC Bank (136.6× the country average).

Demographically, the ICC - International Cricket Council audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ICC - International Cricket Council fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for HDFC Bank.

Category: Sports · Type: NGO / Political Party · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ICC - International Cricket Council profile in United States.

Audience size
602K
in United States
Gender
25.5%♀
74.5% male
Age
34.6
average years
Country rank
#32732
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+184%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ICC - International Cricket Council fans

25.5% are female, 74.5% are male, average age 34.6.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for ICC - International Cricket Council audience in United States
MetricValue
Female25.5%
Male74.5%
Average age34.6
Estimated audience size602,235
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the ICC - International Cricket Council audience in United States
Age bracketShare%
16-1928%
20-2925%
30-3922%
40-4914%
50+11%
Fig. 04

Worldwide distribution

5.9%

of the worldwide ICC - International Cricket Council audience comes from United States.

Worldwide audience distribution share by country for ICC - International Cricket Council
CountryShare
India60.5%
United States5.9%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ICC - International Cricket Council audience in United States is strongest.

Fig. 05

Top regions by affinity

ICC - International Cricket Council fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~60K4.02×
02New York~100K3.54×
03Ohio~40K2.05×
04Texas~100K2.01×
05Virginia~30K1.96×
06Maryland~20K1.83×
07Georgia~30K1.82×
08Illinois~30K1.74×
09Connecticut~9K1.58×
10Pennsylvania~30K1.47×
11Washington, District of Columbia~3K1.43×
12California~90K1.40×
13Massachusetts~20K1.39×
14North Carolina~20K1.35×
15Florida~40K1.10×
16Kansas~5K1.05×
17Indiana~10K1.04×
18Iowa~5K1.02×
19Michigan~20K1.01×
20Washington~10K1.01×
21Louisiana~7K0.98×
22Minnesota~8K0.94×
23New Hampshire~2K0.93×
24Delaware~1K0.92×
25Montana~1K0.91×
26Alabama~7K0.90×
27Alaska~1K0.90×
28Vermont<1K0.90×
29South Dakota~1K0.89×
30North Dakota~1K0.89×
31West Virginia~2K0.86×
32Hawaii~2K0.85×
33Rhode Island~2K0.85×
34New Mexico~2K0.81×
35Maine~2K0.81×
36Missouri~7K0.80×
37Oklahoma~5K0.80×
38Idaho~2K0.80×
39Arizona~9K0.78×
40Nebraska~2K0.77×
41Mississippi~4K0.76×
42Arkansas~3K0.73×
43Tennessee~8K0.71×
44Kentucky~5K0.71×
45Nevada~4K0.70×
46Utah~3K0.67×
47South Carolina~6K0.66×
48Oregon~4K0.63×
49Colorado~6K0.62×
50Wisconsin~5K0.61×
Fig. 06

Affinity by region

Affinity by region — ICC - International Cricket Council, United States
0.61×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ICC - International Cricket Council audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ICC - International Cricket Council audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career136.60×
02U.S. Polo Assn.Fashion & Accessoires104.49×
03Axis BankBusiness & Career70.84×
04Cricket AustraliaSports66.91×
05Ranbir KapoorMovies & TV59.28×
06NDTVMovies & TV55.46×
07Ranveer SinghMovies & TV51.12×
08Anushka SharmaMovies & TV48.29×
09Mahesh BabuMovies & TV43.54×
10Akshay KumarMovies & TV35.04×
11Kolkata Knight RidersSports30.27×
12Pakistan national cricket teamSports21.18×
13HindiPolitics & Society19.34×
14BadmintonSports18.76×
15ChennaiTravel & Leisure18.17×
16Jewellery storeFashion & Accessoires17.37×
17IranTravel & Leisure13.92×
18PakistanTravel & Leisure12.80×
19SheetzCars & Mobility9.57×
20Wawa Inc.Shopping7.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ICC - International Cricket Council audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ICC - International Cricket Council audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.71×
Quality AwarenessPREMIUM1.99×
IndulgenceJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ICC - International Cricket Council audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.55×
TraditionCONSERVATISM0.68×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ICC - International Cricket Council have in United States?

ICC - International Cricket Council has an estimated audience of 602,235 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of ICC - International Cricket Council fans?

25.5% of ICC - International Cricket Council fans are female, 74.5% are male, with an average age of 34.6 years.

03

Which brands do ICC - International Cricket Council fans like most?

ICC - International Cricket Council fans show strongest brand affinity for HDFC Bank (136.6×), U.S. Polo Assn. (104.49×), and NDTV (55.46×) over the country average.

04

Where do ICC - International Cricket Council fans live in United States?

ICC - International Cricket Council fans in United States are most concentrated in New York (reach ~100K), Texas (reach ~100K), and California (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do ICC - International Cricket Council fans also like?

Beyond ICC - International Cricket Council itself, the audience over-indexes on U.S. Polo Assn. (104.49×), NDTV (55.46×), Ranveer Singh (51.12×), and Axis Bank (70.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See ICC - International Cricket Council audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ICC - International Cricket Council. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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