Indian Premier League Audience in United States

Indian Premier League logo

Indian Premier League has an estimated audience of 21,620,145 people in United States. 43.7% are female, 56.3% are male, average age 35.9. Top regions: Texas, California, New York. Top brand affinities: Indian Premier League, NDTV, Royal Challengers Bangalore, Zoom (TV channel), Yahoo! Sports.

The average Indian Premier League fan in United States is 35.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Indian Premier League, NDTV, Royal Challengers Bangalore, with strongest over-indexing on Indian Premier League (34.54× the country average). Demographically, the Indian Premier League audience skews more male with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Cricket

Demographics of Indian Premier League fans

Demographic split for Indian Premier League audience in United States
MetricValue
Female43.7%
Male56.3%
Average age35.9
Estimated audience size21,620,145

Audience persona

The typical Indian Premier League fan in United States is more male, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indian Premier League.

Top regions in United States

Top regions ranked by reach for Indian Premier League in United States
RegionReachAffinity
Texas3,756,9082.02×
California3,499,7351.47×
New York2,086,5201.73×
New Jersey1,800,7683.27×
Illinois1,404,4551.95×
Georgia1,185,5321.78×
Florida1,154,4240.79×
Virginia1,088,8872.07×
Pennsylvania1,003,0341.38×
Massachusetts924,4582.17×
Washington903,7802.08×
North Carolina899,3781.38×
Ohio795,2131.19×
Michigan705,4501.25×
Indiana631,2091.6×
Maryland545,7521.47×
Arizona499,5451.13×
Missouri349,4291×
Connecticut336,9621.55×
Tennessee330,9420.76×
Colorado274,9980.81×
Minnesota261,7270.84×
Wisconsin238,5440.73×
South Carolina236,6640.73×
Oregon199,3780.8×
Kentucky180,1450.66×
Kansas173,8661.02×
Alabama152,3510.5×
Arkansas151,3250.85×
Oklahoma144,6110.6×
Iowa136,4240.77×
Louisiana118,1270.42×
Nevada116,2120.56×
Utah112,8560.58×
Delaware96,7221.62×
Mississippi77,7280.44×
Nebraska76,5070.71×
New Hampshire75,4300.89×
Washington, District of Columbia71,4281.1×
Idaho49,1370.45×
New Mexico42,2220.39×
Rhode Island39,9820.58×
West Virginia28,1680.28×
Maine26,5140.34×
Hawaii26,0200.28×
South Dakota21,7040.43×
North Dakota19,5590.44×
Montana16,9600.28×
Vermont11,1000.29×
Wyoming10,5770.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian Premier League audience
BrandAffinityCategory
Indian Premier League34.54×Sports
NDTV33.74×Movies & TV
Royal Challengers Bangalore33.5×Sports
Zoom (TV channel)7.15×Technology & Electronics
Yahoo! Sports11.31×Sports
Skype14.19×Internet & Social Media
Chennai Super Kings29.3×Sports
Cricket World Cup22.06×Sports
Rajasthan Royals33.4×Sports
Kolkata Knight Riders28.69×Sports
Big Bash League36.65×Sports
hotstar13.49×Movies & TV
Fantasy cricket32.2×Sports
Bollywood Hungama19.32×Movies & TV
Malayalam31.2×Politics & Society
Singer-songwriter3.23×Music & Radio
Rohit Sharma33.67×Sports
Akshay Kumar30.37×Movies & TV
Shah Rukh Khan18.66×Movies & TV
Virat Kohli20.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian Premier League audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Early Adopter MentalityPOWER1.64
TravellingTHRILL1.32
Pet OwnershipJOY1.29
Community OrientationOPEN1.24
Design AffinityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Indian Premier League
CountryShare
India82.2%
United States3.7%
United Arab Emirates3.2%

See Indian Premier League audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does Indian Premier League have in United States?

Indian Premier League has an estimated audience of 21,620,145 people in United States, concentrated in Texas and California.

What is the gender split and age of Indian Premier League fans?

43.7% of Indian Premier League fans are female, 56.3% are male, with an average age of 35.9 years.

Which brands do Indian Premier League fans like most?

Indian Premier League fans show strongest brand affinity for Indian Premier League (34.54×), NDTV (33.74×), and Royal Challengers Bangalore (33.5×) over the country average.

Where do Indian Premier League fans live in United States?

Indian Premier League fans in United States are most concentrated in Texas (reach 3,756,908), California (reach 3,499,735), and New York (reach 2,086,520). These three regions account for the largest share of the active audience.

What other brands do Indian Premier League fans also like?

Beyond Indian Premier League itself, the audience over-indexes on NDTV (33.74×), Royal Challengers Bangalore (33.5×), Zoom (TV channel) (7.15×), and Yahoo! Sports (11.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.