Rascasse Audience Intelligence

Bollywood Hungama Audience in United States

A data profile of the people who buy, follow and care about Bollywood Hungama in United States — modelled from more than twelve digital signal sources. Bollywood Hungama has an estimated audience of 1,766,995 people in United States.

#487among Website / Newspaper / Magazine in United States#2507in Movies & TV

The average Bollywood Hungama fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include NDTV, Alia Bhatt, Shah Rukh Khan, with strongest over-indexing on NDTV (72.64× the country average).

Demographically, the Bollywood Hungama audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bollywood Hungama fan in United States is balanced, around 32.8 years old, with strong Price Sensitivity tendencies and a notable affinity for NDTV.

Category: Movies & TV · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bollywood Hungama profile in United States.

Audience size
1.8M
in United States
Gender
54.5%♀
45.5% male
Age
32.8
average years
Country rank
#15685
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Bollywood Hungama

54.5% are female, 45.5% are male, average age 32.8.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Bollywood Hungama audience in United States
MetricValue
Female54.5%
Male45.5%
Average age32.8
Estimated audience size1,766,995
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Bollywood Hungama audience in United States
Age bracketShare%
16-1932%
20-2927%
30-3919%
40-4913%
50+8%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Bollywood Hungama audience comes from United States.

Worldwide audience distribution share by country for Bollywood Hungama
CountryShare
India63.0%
United States14.2%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bollywood Hungama audience in United States is strongest.

Fig. 05

Top regions by affinity

Bollywood Hungama fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K4.44×
02Illinois~200K2.81×
03Virginia~100K2.43×
04New York~200K2.22×
05Georgia~100K2.20×
06Maryland~70K2.16×
07Texas~300K2.01×
08California~300K1.75×
09Washington~60K1.74×
10Massachusetts~50K1.31×
11Delaware~6K1.19×
12New Hampshire~8K1.16×
13Vermont~4K1.14×
14Connecticut~20K1.13×
15West Virginia~9K1.10×
16Ohio~60K1.07×
17Michigan~50K1.03×
18Pennsylvania~60K1.01×
19Tennessee~40K0.99×
20Nebraska~9K0.98×
21Alabama~20K0.97×
22Alaska~3K0.91×
23Arkansas~10K0.89×
24South Dakota~4K0.89×
25North Dakota~3K0.89×
26Kentucky~20K0.88×
27Montana~4K0.87×
28Minnesota~20K0.86×
29Maine~5K0.85×
30Rhode Island~5K0.85×
31Idaho~7K0.83×
32Hawaii~6K0.83×
33Washington, District of Columbia~4K0.83×
34North Carolina~40K0.82×
35Colorado~20K0.80×
36Mississippi~10K0.80×
37New Mexico~7K0.80×
38Oklahoma~20K0.79×
39Oregon~20K0.77×
40Florida~90K0.75×
41Kansas~10K0.74×
42Iowa~10K0.73×
43Utah~10K0.71×
44South Carolina~20K0.70×
45Louisiana~20K0.70×
46Nevada~10K0.69×
47Wisconsin~20K0.67×
48Indiana~20K0.62×
49Missouri~20K0.61×
50Arizona~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Bollywood Hungama, United States
0.59×1.00×4.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bollywood Hungama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bollywood Hungama audience
#·InterestCategoryAffinity×
01NDTVMovies & TV72.64×
02HindustanPolitics & Society72.59×
03Alia BhattMovies & TV67.75×
04HDFC BankBusiness & Career63.09×
05Ranbir KapoorMovies & TV55.60×
06Shah Rukh KhanMovies & TV49.10×
07Deepika PadukoneMovies & TV46.81×
08Katrina KaifMovies & TV45.66×
09Ranveer SinghMovies & TV44.06×
10Axis BankBusiness & Career42.80×
11HindiPolitics & Society23.10×
12Sri LankaTravel & Leisure23.04×
13Priyanka ChopraMovies & TV22.98×
14Vintage BooksLiterature21.73×
15FlipkartShopping19.86×
16Indian Premier LeagueSports19.32×
17India national cricket teamSports19.32×
18Chat roomInternet & Social Media10.55×
19PakistanTravel & Leisure9.49×
20Best BuyShopping3.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bollywood Hungama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bollywood Hungama audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.43×
Design AffinityPREMIUM2.09×
Need for SecurityCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bollywood Hungama audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.67×
IndividualismJOY0.79×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bollywood Hungama have in United States?

Bollywood Hungama has an estimated audience of 1,766,995 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bollywood Hungama fans?

54.5% of Bollywood Hungama fans are female, 45.5% are male, with an average age of 32.8 years.

03

Which brands do Bollywood Hungama fans like most?

Bollywood Hungama fans show strongest brand affinity for NDTV (72.64×), Alia Bhatt (67.75×), and Shah Rukh Khan (49.1×) over the country average.

04

Where do Bollywood Hungama fans live in United States?

Bollywood Hungama fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bollywood Hungama fans also like?

Beyond Bollywood Hungama itself, the audience over-indexes on Alia Bhatt (67.75×), Shah Rukh Khan (49.1×), Deepika Padukone (46.81×), and Hindi (23.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bollywood Hungama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bollywood Hungama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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