Bollywood Hungama Audience in United States

Bollywood Hungama has an estimated audience of 1,766,410 people in United States. 54.5% are female, 45.5% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: NDTV, Autism Awareness, Alia Bhatt, Shah Rukh Khan, Diabetes mellitus awareness.

The average Bollywood Hungama fan in United States is 32.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include NDTV, Autism Awareness, Alia Bhatt, with strongest over-indexing on NDTV (54.82× the country average). Demographically, the Bollywood Hungama audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Website / Newspaper / Magazine

Demographics of Bollywood Hungama fans

Demographic split for Bollywood Hungama audience in United States
MetricValue
Female54.5%
Male45.5%
Average age32.8
Estimated audience size1,766,410

Audience persona

The typical Bollywood Hungama fan in United States is balanced, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for NDTV.

Top regions in United States

Top regions ranked by reach for Bollywood Hungama in United States
RegionReachAffinity
California371,1521.91×
Texas318,0292.09×
New York222,6672.26×
New Jersey202,4384.51×
Illinois158,0432.69×
Georgia127,9892.35×
Virginia114,6672.67×
Florida90,6710.76×
Washington72,5582.05×
Maryland66,0642.18×
Pennsylvania56,9930.96×
Ohio55,1831.01×
Michigan49,9851.08×
Massachusetts47,3401.36×
North Carolina43,5530.82×
Tennessee30,5220.86×
Colorado22,8830.82×
Minnesota22,8710.9×
Alabama20,8250.84×
Kentucky20,4610.92×
Connecticut16,7340.94×
Arizona16,4740.46×
South Carolina15,7030.59×
Oklahoma13,4530.69×
Oregon13,4230.66×
Indiana13,4210.42×
Arkansas13,1310.9×
Wisconsin11,6910.44×
Louisiana11,1080.49×
Missouri10,3980.37×
West Virginia10,1681.24×
Mississippi8,0940.56×
Nevada7,9020.46×
Nebraska7,8530.89×
New Hampshire7,4211.07×
Iowa6,7510.46×
Delaware5,7961.19×
Vermont4,0921.32×
Kansas3,6230.26×
Washington, District of Columbia3,2130.61×
Utah2,7370.17×
Wyoming2,5850.99×
Hawaii2,3070.3×
Rhode Island1,8490.33×
New Mexico1,7490.2×
Idaho1,7440.2×
Alaska1,7400.46×
Montana1,5160.31×
Maine1,5020.24×
South Dakota1,4970.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bollywood Hungama audience
BrandAffinityCategory
NDTV54.82×Movies & TV
Autism Awareness19.03×Health
Alia Bhatt64.68×Movies & TV
Shah Rukh Khan46.81×Movies & TV
Diabetes mellitus awareness12.48×Health
HDFC Bank81.64×Business & Career
Deepika Padukone48.49×Movies & TV
Microblogging12.67×Technology & Electronics
Hindi19×Politics & Society
Singer-songwriter5.51×Music & Radio
Priyanka Chopra19.97×Movies & TV
Ranbir Kapoor54.19×Movies & TV
Ranveer Singh42.06×Movies & TV
India national cricket team21.12×Sports
Katrina Kaif44.13×Movies & TV
Flipkart20.21×Shopping
Income tax13.19×Business & Career
Sri Lanka23.1×Travel & Leisure
Indian Premier League16.78×Sports
Akshay Kumar40.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bollywood Hungama audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.43
Design AffinityPREMIUM2.06
Quality AwarenessPREMIUM1.66
Sports ActivityPOWER1.59
Pet OwnershipJOY1.56
Price SensitivityPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Bollywood Hungama
CountryShare
India63.0%
United States14.2%
United Kingdom4.7%

See Bollywood Hungama audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Bollywood Hungama have in United States?

Bollywood Hungama has an estimated audience of 1,766,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Bollywood Hungama fans?

54.5% of Bollywood Hungama fans are female, 45.5% are male, with an average age of 32.8 years.

Which brands do Bollywood Hungama fans like most?

Bollywood Hungama fans show strongest brand affinity for NDTV (54.82×), Autism Awareness (19.03×), and Alia Bhatt (64.68×) over the country average.

Where do Bollywood Hungama fans live in United States?

Bollywood Hungama fans in United States are most concentrated in California (reach 371,152), Texas (reach 318,029), and New York (reach 222,667). These three regions account for the largest share of the active audience.

What other brands do Bollywood Hungama fans also like?

Beyond Bollywood Hungama itself, the audience over-indexes on Autism Awareness (19.03×), Alia Bhatt (64.68×), Shah Rukh Khan (46.81×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bollywood Hungama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.