A data profile of the people who buy, follow and care about Bollywood Hungama in India — modelled from more than twelve digital signal sources. Bollywood Hungama has an estimated audience of 7,817,674 people in India.
Bollywood Hungama has an estimated audience of 7,817,674 people in India. 36.6% are female, 63.4% are male, average age 27.9. Top brand affinities: Chennai, Pakistan national cricket team, England cricket team, Embroidery, Kolkata Knight Riders.
Top brand affinities include Chennai, Pakistan national cricket team, England cricket team, with strongest over-indexing on Chennai (1.71× the country average).
Demographically, the Bollywood Hungama audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Bollywood Hungama fan in India is more male, around 27.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chennai.
The key figures that characterise the Bollywood Hungama profile in India.
36.6% are female, 63.4% are male, average age 27.9.
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 27.9 |
| Estimated audience size | 7,817,674 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 29% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Bollywood Hungama audience comes from India.
| Country | Share |
|---|---|
| India | 63.0% |
| United States | 14.2% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Bollywood Hungama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 2.67× | ||
| 02 | Priyanka Chopra | Movies & TV | 2.17× | ||
| 03 | Embroidery | Home & Garden | 2.13× | ||
| 04 | Alia Bhatt | Movies & TV | 2.05× | ||
| 05 | Ranveer Singh | Movies & TV | 2.03× | ||
| 06 | Akshay Kumar | Movies & TV | 2.02× | ||
| 07 | Hrithik Roshan | Movies & TV | 2.00× | ||
| 08 | Amitabh Bachchan | Movies & TV | 1.98× | ||
| 09 | Pakistan national cricket team | Sports | 1.96× | ||
| 10 | England cricket team | Sports | 1.96× | ||
| 11 | Shah Rukh Khan | Movies & TV | 1.86× | ||
| 12 | Big Bash League | Sports | 1.82× | ||
| 13 | BSE SENSEX | Business & Career | 1.80× | ||
| 14 | Chennai | Travel & Leisure | 1.71× | ||
| 15 | Salman Khan | Movies & TV | 1.67× | ||
| 16 | Engagement ring | Fashion & Accessoires | 1.66× | ||
| 17 | Party dress | Fashion & Accessoires | 1.63× | ||
| 18 | Pakistan | Travel & Leisure | 1.59× | ||
| 19 | Kolkata Knight Riders | Sports | 1.51× | ||
| 20 | Rohit Sharma | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.31× | |
| Luxury Orientation | PREMIUM | 1.15× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Family Orientation | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bollywood Hungama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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