A data profile of the people who buy, follow and care about Big Bash League in India — modelled from more than twelve digital signal sources. Big Bash League has an estimated audience of 8,471,119 people in India.
The average Big Bash League fan in India is 27.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include TV, Games, Cricket, with strongest over-indexing on TV (1.52× the country average).
Demographically, the Big Bash League audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Big Bash League fan in India is more male, around 27.4 years old, with strong Social Media Usage tendencies and a notable affinity for TV.
The key figures that characterise the Big Bash League profile in India.
26.3% are female, 73.7% are male, average age 27.4.
| Metric | Value |
|---|---|
| Female | 26.3% |
| Male | 73.7% |
| Average age | 27.4 |
| Estimated audience size | 8,471,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 29% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 4% |
of the worldwide Big Bash League audience comes from India.
| Country | Share |
|---|---|
| India | 67.1% |
| Australia | 7.2% |
| United States | 5.2% |
Where the Big Bash League audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~100K | 3.25× | |
| 02 | Chhattisgarh | ~90K | 1.57× | |
| 03 | Jharkhand | ~100K | 1.43× | |
| 04 | Goa | ~10K | 1.37× | |
| 05 | Madhya Pradesh | ~200K | 1.27× | |
| 06 | Rajasthan | ~200K | 1.26× | |
| 07 | Himachal Pradesh | ~40K | 1.23× | |
| 08 | West Bengal | ~300K | 1.22× | |
| 09 | Odisha | ~100K | 1.22× | |
| 10 | Uttarakhand | ~50K | 1.15× | |
| 11 | Bihar | ~200K | 1.08× | |
| 12 | Maharashtra | ~400K | 1.04× | |
| 13 | Punjab (region) | ~100K | 1.02× | |
| 14 | Tamil Nadu | ~200K | 0.98× | |
| 15 | Uttar Pradesh | ~400K | 0.97× | |
| 16 | Gujarat | ~200K | 0.94× | |
| 17 | Assam | ~80K | 0.92× | |
| 18 | Haryana | ~100K | 0.90× | |
| 19 | Tripura | ~10K | 0.87× | |
| 20 | Karnataka | ~200K | 0.86× | |
| 21 | Andhra Pradesh | ~90K | 0.83× | |
| 22 | Telangana | ~100K | 0.79× | |
| 23 | Kerala | ~100K | 0.76× | |
| 24 | Sikkim | ~3K | 0.69× | |
| 25 | Arunachal Pradesh | ~4K | 0.68× | |
| 26 | Mizoram | ~4K | 0.65× | |
| 27 | Nagaland | ~3K | 0.58× | |
| 28 | Meghalaya | ~5K | 0.56× | |
| 29 | Manipur | ~6K | 0.54× |
The strongest cross-interests of the Big Bash League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | STAR Sports | Movies & TV | 2.16× | ||
| 02 | Fantasy sport | Sports | 2.13× | ||
| 03 | Financial market | Business & Career | 2.12× | ||
| 04 | Stock market | Business & Career | 2.09× | ||
| 05 | Colors (TV channel) | Movies & TV | 2.06× | ||
| 06 | Tamil cinema | Movies & TV | 2.05× | ||
| 07 | Chennai | Travel & Leisure | 2.04× | ||
| 08 | Rajasthan Royals | Sports | 1.96× | ||
| 09 | Financial services | Business & Career | 1.90× | ||
| 10 | Kolkata Knight Riders | Sports | 1.85× | ||
| 11 | Tamil language | Politics & Society | 1.84× | ||
| 12 | New Delhi | Travel & Leisure | 1.82× | ||
| 13 | Knowledge | Business & Career | 1.81× | ||
| 14 | Cricket | Sports | 1.73× | ||
| 15 | Banking | Business & Career | 1.69× | ||
| 16 | Cinema of India | Movies & TV | 1.63× | ||
| 17 | Virat Kohli | Sports | 1.57× | ||
| 18 | Games | Games | 1.53× | ||
| 19 | TV | Movies & TV | 1.52× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.33× | |
| Career Orientation | POWER | 1.29× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Sustainability | BALANCE | 0.77× |
Big Bash League has an estimated audience of 8,471,119 people in India, concentrated in Maharashtra and Uttar Pradesh.
26.3% of Big Bash League fans are female, 73.7% are male, with an average age of 27.4 years.
Big Bash League fans show strongest brand affinity for TV (1.52×), Games (1.53×), and Cricket (1.73×) over the country average.
Big Bash League fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~400K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Big Bash League itself, the audience over-indexes on Games (1.53×), Cricket (1.73×), Cinema of India (1.63×), and Virat Kohli (1.57×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Big Bash League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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