A data profile of the people who buy, follow and care about Tamil language in India — modelled from more than twelve digital signal sources. Tamil language has an estimated audience of 21,153,817 people in India.
Tamil language has an estimated audience of 21,153,817 people in India. 34.9% are female, 65.1% are male, average age 30.0. Top brand affinities: Superman, Chennai Super Kings, Harry Potter, Chennai, Pakistan national cricket team.
Top brand affinities include Superman, Chennai Super Kings, Harry Potter, with strongest over-indexing on Superman (1.59× the country average).
Demographically, the Tamil language audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Tamil language fan in India is more male, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Tamil language profile in India.
34.9% are female, 65.1% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 30.0 |
| Estimated audience size | 21,153,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 28% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Tamil language audience comes from India.
| Country | Share |
|---|---|
| India | 39.5% |
| United States | 8.1% |
| Malaysia | 6.7% |
The strongest cross-interests of the Tamil language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weaving | Fashion & Accessoires | 2.24× | ||
| 02 | Jewellery store | Fashion & Accessoires | 2.08× | ||
| 03 | Wedding invitation | Home & Garden | 2.07× | ||
| 04 | Pakistan national cricket team | Sports | 2.02× | ||
| 05 | Engagement ring | Fashion & Accessoires | 1.98× | ||
| 06 | England cricket team | Sports | 1.94× | ||
| 07 | Party dress | Fashion & Accessoires | 1.89× | ||
| 08 | Earring | Fashion & Accessoires | 1.88× | ||
| 09 | Big Bash League | Sports | 1.84× | ||
| 10 | Ranveer Singh | Movies & TV | 1.82× | ||
| 11 | BSE SENSEX | Business & Career | 1.79× | ||
| 12 | Chennai | Travel & Leisure | 1.75× | ||
| 13 | Gemstone | Fashion & Accessoires | 1.72× | ||
| 14 | Amitabh Bachchan | Movies & TV | 1.69× | ||
| 15 | Cash on delivery | Business & Career | 1.62× | ||
| 16 | Superman | Movies & TV | 1.59× | ||
| 17 | Harry Potter | Movies & TV | 1.59× | ||
| 18 | Kolkata Knight Riders | Sports | 1.55× | ||
| 19 | Chennai Super Kings | Sports | 1.54× | ||
| 20 | Rohit Sharma | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Sustainability | BALANCE | 1.30× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Creativity | OPEN | 0.68× | |
| Family Orientation | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tamil language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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